What is Video Marketing?
Video marketing is an informative and powerful marketing tool used to educate, entertain, and engage your target audience. Through striking images, natural and informative audio, and carefully selected call-to-actions, you can uplift your business and propel yourself towards success.
Videos are becoming the more prominent form of communication. Social media and many other major media platforms are harnessing the significance of video marketing to grab the attention of viewers and users. Video marketing services help companies join the hype and get the word out in one of the most magnetic ways possible.
Video marketing can dramatically increase brand visibility and lead generation, providing more opportunities for growth. Video marketing also assists companies in sales increases. As a video marketing agency, Goodman Lantern understands the intricacies of this eye-catching form of marketing. We’re here to help bring your business dream to reality with value-packed video marketing.
Achieve Your Marketing Goals with
High Quality Video
Attract new prospects and captivate your current clients with professional, high-quality videos.
As a digital video marketing agency, we create videos with your target audience in mind to attract potential and desired prospects, and position your company as a thought leader in your industry.
Value-packed and solution-driven videos help educate your audience about your service offerings and showcase the knowledge your company holds.
With stimulating imagery and entertaining audio, you can achieve a wide range of business goals. Video marketing is paving the way to the new age of success from increased lead generation and traffic to bolster your sales.
Our Video Marketing Services
As a video marketing company, Goodman Lantern offers video marketing services of the highest quality. We provide value-packed videos for a multitude of industries to achieve a range of business goals.
After analysing your target audience, where they consume their media, and what your company would like to achieve, we curate a specialised strategy to help you realise your goals.
Whether you’re looking for educational videos to inform your audience or brand videos to entice new prospects, we’re here to help.
Corporate Video
Impress your potential customers with professional video content. High-quality videos with informative audio and striking visuals engage and convert your target market, helping your company climb the ladder of success.
Our team of expert researchers understands the world of video and the latest digital trends, while our writers are versed in scriptwriting that retains the attention of viewers. Gain prospects with high-quality corporate videos.
Animated Explainer Video Company
Tell your brand’s story in an exciting and refreshing way with animated videos that inform, explain, and inspire. Whether you want to explain your product, services, or business as a whole, we can help you do so with high-quality animation and scripts.
With a creative team of expert animators and scriptwriters, we can bring your story to life and help you convert new customers.
Whiteboard Video Production
Dazzle your audience and keep them coming back for more with our whiteboard video production services. It’s a fact that businesses that release and distribute videos are more likely to attract a wider audience, receive more social shares, and increase their revenue as a result.
Boost your business’s success and spread your company’s message with whiteboard video production services.
Commercial Video Production
Bolster your brand awareness and get your message out there with our professional commercial video production services. Being the most powerful and influential tool of website traffic and sales, video is a must for all businesses.
We can help you curate a striking, memorable commercial that speaks to your ideal target market and keeps them coming back for more.
Educational Video Services
Inform, inspire, and delight your audience with professional and high-quality educational videos. Our team of researchers, writers, and filmers understand the complexities of teaching and how best to educate your target market.
With memorable visuals and informative audio, you can inspire your audience and seal the deal.
Video Production Services
As a digital video marketing agency, we understand what makes a video connect with the audience. We can create and distribute videos that inspire and dazzle audience members with experienced scriptwriters, animators, editors, and marketers.
Whether you’re looking for a short commercial or a longer informative video, we’ve got the tools to bring your ideas to life, uplifting your business and increasing revenue.
Brand Video Services
Share your brand story, tell the world your offering, and increase your brand’s visibility, awareness, and sales with brand video services. Our team of expert copy and scriptwriters weave in storytelling aspects to craft the perfect copy for your video.
In contrast, our professional team of video producers cultivates magnetic and memorable visuals to attract and engage your ideal audience.
Social Media Videos
Videos are now the most popular content form on social media. Join the trend while standing out from the rest with our professional and enticing social media video services.
Our expert team of social media analysts and video producers is versed in the latest digital trends to help you create a striking video that attracts your target audience and helps seal the deal. Increase your visibility with uplifting social media videos.
Corporate Social Responsibility Videos
Share your social impact mission with magnetic video and audio. Our bespoke video production services inspire your current and potential customer range by demonstrating your impact and uplifting your brand awareness.
We can help you spread your message while remaining genuine and authentic, encouraging action across the board.
Video Email Services
Uplift your emails and entertain your email list with our professional video email services. Share your latest news in visually striking and dazzling ways, or encourage action in a refreshing form that most can’t overlook.
With our team of experienced video producers and scriptwriters, you’ll see your email list grow and sales increase.
Animated GIF Design Services
GIFs are one of the most powerful ways to communicate and connect with both your current and potential audience. You can curate an entertaining, informative, and uplifting GIF that embodies your brand, product, or service with us.
In addition, we can help you distribute your newly created GIF onto the right platforms. Ready to take your brand awareness to the next level? We’re here to help.
Logo Animation Services
Take your company’s visibility and reputation to the next tier of success with our logo animation services. With a memorable logo, you can increase your audience range and entice new prospects, helping you increase awareness and boost sales.
Attract, engage, and delight new and existing customers with a brand new style and image.
Video Editing Services
Do you already have video content for your business but struggle to put it all together in a neat, tight, and uniform style? Then you’ve come to the right place.
As a video marketing agency, we understand the intricate language of video production and editing. Let us help you bring your video story to life with our professional video editing services.
Our Video Marketing Services Include
Our video marketing services are extensive. We don’t only offer the bare minimum to help you grow your brand. As a content creation and video content marketing agency, we sit down with you and your team to develop the ideal strategy to meet your marketing needs.
We help you devise a process, craft the scripts for your video, edit the end product, and distribute it across the platforms where your target audience dwells.
Video Editing
Our team of professional video editors understands the intricacies of editing to bring your visuals to life. With years of experience under their belt, our editors can string together a range of dazzling clips that create an inspiring end product. Attract a wider audience range, convert new customers, and increase your revenue with high-quality edited videos.
Video Marketing Strategy
As a video marketing agency, we at Goodman Lantern are versed in the language of SEO, marketing, and distribution. With us at your side, your professional videos will be published on the right platforms at the perfect times to attract and influence your ideal target market. We help you cultivate the marketing strategy that best suits your company and business needs, ensuring you receive the results you aim for.
Video Scriptwriting and Editing
Whether you have a video idea, an already existing script, or nothing at all, our team of professionals can help bring your video content to life. Our scriptwriters understand the complex nature of video production and scriptwriting. We ensure your audio is both of high quality and remains natural and entertaining. Our team of expert editors guarantees your existing script is edited to perfection. Tell your story in the best way possible and take your brand to the next step of success.
Video Optimisation Services
Having a video for your business is great, but it won’t receive the ideal results if it’s not optimised. With an influx of video content scouring the web, it’s of the utmost importance that your video is optimised to meet your goals. With our team of professional researchers, scriptwriters, and video producers at your side, we will help you design, produce, and deliver a video that speaks to and is distributed to your ideal target market.
Why Should You Choose Us?
At Goodman Lantern, we ensure all work is produced with passion, dedication, and a high standard of professionalism. Our video production team is fluent in the language of video marketing and creates everything from scratch.
With us, your company will receive authentic and original videos that inspire, encourage action, and delight your target audience.
We help you create the ideal video from the ground up to perfectly suit your business needs. Whether you require an animated video that entertains or an educational video that informs current and potential customers, we will help you from the very beginning, bringing your brand’s story to life.
Our professional copy and scriptwriting team will get to work on crafting your script. Versed in the world of SEO and the latest digital trends, your original and inspiring script will impart knowledge, increase your brand awareness, and entertain viewers simultaneously.
From production and writing to flawless editing, we bring all the aspects of video together right through to the final touches. With memorable cuts and striking scene changes, your video will dazzle your audience members and keep them coming back for more.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Video Marketing Services FAQs
Why should you focus on video marketing?
Video marketing is on the rise and overtaking all other content forms. It reduces the hassle of reading long, drawn-out stories while adding a visual aspect that audience members can’t forget. Video marketing increases brand awareness tenfold and helps you to stand out in a saturated market.
Is there a video marketing methodology one should follow?
While there are many ways to create and distribute videos, one methodology proves more effective than the rest. Inbound marketing follows a distinct methodology that aims to attract, engage, and delight audience members to keep them returning. This is our chosen approach to video marketing.
What are the different types of video marketing?
Video marketing forms are abundant. These include educational videos, animation, product videos, logo animation, gifs, commercial, and corporate videos, to name a few. Goodman Lantern supplies each of these forms of video.
How do you plan your video marketing strategy?
Our team of professional researchers and video producers sit down with your team to discuss your company’s objectives and end goals. We then develop a marketing plan that reflects your target audience, the ideal platforms they visit, and the kind of media content they consume. Once we’ve outlined this, we help you create videos that speak directly to your target market, with the aim to inform, delight, and engage. Once the end product is produced, we help you distribute and advertise your video to reach your business goals.
Who owns the copyrights for the videos created?
While we create the video for you, you keep the copyrights to the videos.
What if I don’t like the delivered project?
At Goodman Lantern, we believe communication is key every step of the way. A project leader will be assigned to you and will keep you updated during the entire process. We will hold regular meetings where you can review the work being produced and request as many changes as necessary. If you are not satisfied with the end product, we can undergo a revision process to ensure you receive the video you had envisioned.
Get in Touch
Take your company to the next step of success with our video marketing services. If you’re ready to spruce up your content, we’re here to help.
Book a consultation call or send us an email and we can begin developing the ideal video marketing strategy to achieve your business goals.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.
Contact Us
+44 3300270912 (UK)- +1 929 299-3999 (US)
- info@goodmanlantern.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager