Originally published June 27, 2016 , updated on May 31, 2023

Many event professionals hit a roadblock when it comes to online marketing. Of course, with a few handy tips and tricks you needn’t feel like online marketing is such a huge challenge.
With your event planned perfectly, including fantastic speakers and tantalising catering, the only obstacle you really face is getting the required attention. Essentially, online marketing is a gift rather than a burden. It truly does make your life that much easier…if you know how to use it.

Be Smart – Get Other People to Do your Online Marketing for You

Perhaps the best thing about online marketing is the fact that you can, without too much effort, get other people to do your marketing for you.

Contests are a great way to generate buzz about your event. Consider launching a competition where entrants can win tickets to the event by sharing the news. It would surprise you that how far information will reach when there’s a prize to be had.

Influencer marketing is another fantastic way to generate interest in your event. It can sometimes be difficult to connect with the right influencers. That’s due to the fact that they’re usually bogged down with hundreds of requests. Try to get noticed by the right kind of influencers by doing some noticeable legwork. Reach out to them by sending personalised requests instead of flooding them with generic posts that are clearly targeted at a large group.

Offering referral discounts is another fantastic way to generate buzz. Send a message to your attendees letting them know that they will be able to receive a partial refund on their ticket purchase should they refer a friend (or two).

Use Social Media Wisely – It’s One of Your Biggest Assets

The most important thing to remember about social media is that it is in a constant state of growth. While Facebook and Twitter may have once have been the only bigwigs worth considering, other social media platforms have now joined their ranks. Spend a little time doing research on what’s trending online, and use that knowledge to your advantage for online marketing.

Create an air of exclusivity by creating a closed Facebook group for VIP guests. There will always be those people who crave exclusivity and “special treatment” – this could be a great way to get them to mention your event on social media in a completely positive light.

If you’re going to invest in social media, you may wish to consider creating an awe-inspiring video. At the moment, video content is the biggest trend. Audiences crave entertainment in the form of a teaser. They want to feel as though they have something absolutely magnificent to look forward to.

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