Originally published June 28, 2016 , updated on May 31, 2023

While the event industry might be constantly growing and evolving, one thing is certain: social media is here to stay. Event profs are working in an age where social attendees are the major target. Understanding the psychology behind this phenomenon enables people to plan better events.
Social media has an effect on the way events are planned, marketed, and hosted. It has such a huge impact on the event as a whole that it simply cannot be overlooked. Traditional marketing may not be dead but it certainly has taken the backseat.

Learning to Embrace Social

The complexities in our social lives are what make our existence so exciting. Social media provides access into the thoughts, experiences, and insights of other people in a way that is entirely new. Before the Digital Age, we had to rely on information provided – edited information. Now we have access to information in its raw unedited form. It makes a huge difference.

Event profs now have access to important tidbits regarding social attendees regarding the two “big C’s” in human nature: competition and cooperation. Social media enables people to connect and observe from afar. It’s a remarkable tool.

Who Do Social Attendees Know and Who They Want to Know

When attending an event, one of the first things people do is check their network to see if they know any other attendees. Cleverly designed event apps enable social attendees to connect with their peers in a safe online environment. Hosting live pre-event discussions is one of the best ways to get people talking.

On the other hand, people also want to know who they can meet or get to know better at an upcoming event. For attendees with this particular networking goal, social media provides the perfect medium for breaking the ice. Live Q&A sessions are a great tool and should be used as much as possible.

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