Originally published September 21, 2021 , updated on January 17, 2023

Press releases are too easily overlooked when it comes to content marketing. It’s technically a public relations exercise, and marketing teams might not think of it as a marketing tool. But when done right, press releases can be an essential asset when marketing your business. 

There are a number of benefits that a professional press release writing service brings to the table, but you want to ensure that you are doing it correctly. This is where professional press release writing services can help. They are well-versed in creating content the press will love and how to position your business in the right way. 

The main reason for distributing a press release is to relay information about your business in an efficient and clear manner. It’s a tool that is used to promote a significant event or announcement in your business. 

Below we’ve listed a number of ways press releases can help you. We’ve also listed key things to keep in mind when choosing a professional writing service to help you. 

A Press Release Is Our Voice Telling the Story 

With a media or press release, you use your own voice to tell your own story. You control the narrative and the voice. You also get to control what news is making its way to the public about your company. 

It’s important to control what is being said about your brand. You can use releases to talk about new developments, new products, or simply share news about your company. It’s easier to control what is being said about you when you are saying it yourself. 

It Can Grow Your Website Traffic 

Choosing the right distribution channel for your press release can increase visitors to your website. Because it’s your press release, you can add a link to your website or relevant sections of your site. While you shouldn’t overdo it, it’s worthwhile adding these. 

Not everyone you send it to will include the links, and not all platforms you post it to will add hyperlinks. That said, it’s still worth putting links in your press release. This should be included in the briefing document you send to the press release writer. They should, as far as possible, include links that direct back to your website. 

It Can Be Used on Social Media

Press releases contain information about your company, its executives, new products or business updates. These are all topics and themes you will want to cover on your social media platforms. By writing a press release, you create content your social media team can dissect and use across relevant platforms.

You could include a “read more here” link to the social media snippets for readers to view the entire release. This will serve as a call to action, linking the reader to your website. In this way, they have access to the full article, and you drive more traffic to your site. 

Professional Press Release Writing Service Helps Build Relationships With Media 

As mentioned before, press release copywriting is typically a public relations exercise. And while you can – and should – list it on various press release hosting services and on your website and social media, there are other ways to use it, too. If it’s a big announcement, you should also share it with relevant media outlets. This could be online news portals, TV stations, radio shows, newspapers and even magazines. 

If you are in the technology field, research ‘tech media’ and send them your press release. Use these as a way to build relationships with key journalists and media. You never know how this may pay off down the line. 

Let’s imagine you are a new TV show and movie subscription-based platform. Your focus is on TV shows and movies made in your country. If you make the right connections with journalists and are in their mailbox often enough, you remain top of mind. 

Keep sending them your press releases and keep them informed on what’s happening at your company. One day, they might work on a story about the top streaming platforms for local directors and writers and include your business.

Press releases are crucial in building media relationships that can be utilized in various ways over time. 

Press Release Content Writing Helps With SEO 

This is especially true when you share your press release with different media outlets. When it’s used across a number of websites and titles, there’s a large volume of content available with your business name attached to it. Search engines love this as it builds authority around your brand. 

Not only that, but if some of these websites include hyperlinks in your release, it means they are backlinking to your site. Again, this is something that search engines simply love. 

Press releases are also keyword dense when it comes to your business and the people who work there. 

So, What’s Next When It Comes to Press Releases? 

Now that you know the benefits of this type of content and we’ve convinced you to give it a try, what’s next? Come up with a plan. Look at what big announcements you have coming up or big events, and plan press releases around these. You can hire professionals to help you. Using a writing service ensures that you get the best quality releases with a short turnaround time. 

What to Look For in Your Professional Press Release Writing Services 

When shopping for a press release writing service, be sure to check a few key things before you commit. 

These include: 

• Their portfolio of clients
• Any testimonials and reviews by previous clients
• Writing samples they are willing to share

While there are some other things to keep an eye out for when hiring a writing service or agency, these are the key things. A professional press release writing service should be able to share this information with you without hesitation. If they aren’t, then that’s a bit of a red flag. Be sure to know what you are signing up for before starting a relationship with a writing service. It’s a relationship that can pay off greatly in the short and long term.

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