Originally published November 3, 2021 , updated on November 3, 2021Reading Time: 8 minutes
It’s only in the past decade or so that ebooks have gained popularity. But almost everyone knows what they are now, and most people who know would have read at least one. Now that they’re mainstream, ebooks are becoming an important part of marketing.
There was once a time when this form of media was incredibly niche. It was previously viewed as an exclusive tactic for businesses or professional authors. In addition, few people could read ebooks until e-readers and smartphones became more of a household item. Not only that, but good ebook writing services were in short supply.
A Short History Lesson
According to the Guardian, ebooks, as we know them today, started as far back as the 1970s. One of the earliest records of digital books is something called Project Gutenberg, started by Michael Hart at the University of Illinois.
Project Gutenberg aimed to “establish an electronic public library of 10 000 books” to make access to education and books easier for everyone.
Many other events that spawned the emergence of ebooks during this time. And while it was very niche then, ebooks have become a widely-used format for delivering content. They’re also not only reserved for novelists and those wishing to publish their writing.
Ebooks are now also used by businesses and can be a highly effective marketing tool. Before we get into why you should consider outsourcing the writing of your ebooks, let’s quickly jump into the benefits of using this type of marketing content.
Digital Books Build Brand Authority
One of the main reasons that businesses make use of this form of content is that it lends authority to their brand.
An ebook gives businesses and business leaders room to deep-dive into a problem, and an opportunity to pose the solution offered by their business. If you are publishing a lengthy piece on a certain topic, you are almost automatically viewed as an authority figure on that topic.
Ebooks leave room for case studies, graphs, infographics, and more. They are pieces of content where you can really dig into a topic and build your voice as a thought-leader in your industry and sector.
Ebook Writing Services Create Long-Form Content That Is Good for SEO
Many studies suggest that social media has significantly reduced the attention span of its users. This means that a lot of businesses are depending on bite-sized content that’s easy to digest. On the contrary, studies also show that there are a lot of benefits to long-form pieces of content. One of the main reasons is Search Engine Optimisation (SEO).
Search engines love long-form pieces, and ebooks are perfectly positioned for this. As a long-form piece of content, digital books hit all the right keywords surrounding your business and the services that you offer. They are also used by others for research, often resulting in backlinks and references by people who are discussing the same topic online.
These backlinks build domain authority and, over time, help to raise your search ranking.
Provides Potential Customers With Deep Insight Into What You Do
It can sometimes be difficult to highlight what you do without coming across as sales-oriented and pushy. You know what you do and you know how it makes a difference in the lives of your customers. But getting this message across to your desired audience without it sounding like a sales pitch can be tough.
When you use professional ebook writers to create content for you, they will be able to give this same insight into what you do. But they will do it all without making it a hard sell to everyone reading it. With an ebook, you have the space to showcase what you do by highlighting the benefits that your goods or services do for your customers.
Let’s imagine that you are a company that installs after-market safety features in fleet vehicles. Things such as handsfree car kits, alarm systems, immobilisers and more. You might get tempted to write about your products as an ebook. But at the end of the day, this would simply be a lengthy sales brochure. What you can write about instead is how many rental cars get broken into. Thieves know that rented cars are often used by tourists who will have cash, cameras, and other valuables on them. You could highlight how many rented cars are in accidents every year in certain regions. And then you could highlight how products such as yours help to mitigate these issues.
This way you are selling the solution to a problem as opposed to merely pushing the sales of your products or services. It gives a greater understanding of your company and what you do.
Ebook Writing Services Provide Content That Can Be Used Across Platforms
The content that you or your ebook writing company creates doesn’t only have to be used in an ebook exclusively. There is room to repurpose it across multiple platforms for a long time. The ever-green nature of ebook content means that you can pull from it at any point.
These books more often than not have deep research, statistics, and figures included in them. These are bits of information that can be re-written and re-purposed to suit multiple platforms.
You can use this content as short snippets on social media, in sales brochures, on your website, and even as shorter blogs or articles. It can even be the basis for a video or podcast script.
Ebooks Generate Leads and Build Databases
Most businesses require a download for access to an ebook. When you get taken to a page, it requires you to input your email address as a way of downloading the ebook. This does two things.
The first is that it starts a database of email addresses. This database can be used for newsletter marketing should the person opt-in for it. It gives you a new group of people to reach with news about your product.
The second thing is that it gives you warm leads for potential sales. If someone is downloading your ebook on how rental and fleet cars are often broken into or have a higher safety risk, they are probably interested in your solutions, too. Use these names and email addresses. Follow up with those who have downloaded your book and check to see if they require your goods or services.
Now that you know why you should create an ebook, we’re here to tell you that you don’t have to do it yourself. In fact, we don’t think you should. You should outsource this service to ebook writing services for several key reasons.
Outsourcing Saves You Time
If you are really honest with yourself, do you think you have the capacity to write an ebook right now? Are you able to do this while also focusing on your businesses and taking care of your team?
Your plate is probably already full. But that doesn’t mean you have to sacrifice your ebook. You could benefit from making use of ebook ghostwriting services. That way, you can give guidance and insight into how you want your book to sound and look. But you will also let a professional ebook writer do the work for you.
This will take pressure off of you and any precious company resources. You can run your business and not have to worry about writing. The risk in writing it yourself is also that it might get neglected as other priority projects come up.
Outsourcing Results in Objective Writing
When you are close to a subject matter or topic, it’s not easy to be objective in your writing. Your passion for the brand and your love of the company will be obvious in your writing and your phrasing.
Using an outsider will ensure that your writing remains objective, straightforward, and factual. It gives fresh eyes to your business and what you do. An outsider will even be able to write about your business in a way that everyone can relate to.
This might be harder for you to do if you write ebooks in-house. You run the risk of using jargon and terminology that only those in your field know about. And this isolates many potential customers.
An Outside Writer Can Give You New Ideas for Content Based on the Ebook
As we mentioned above, having fresh eyes on your writing and your business is a good idea. Not only because the writing can remain objective and clear, but also because fresh eyes bring new ideas.
While writing for you, an ebook writing service will be able to develop some additional story and blog ideas. They might find that certain things that they touch on in the book can be better written or better explained in an additional piece.
Ask your ebooks writing service to keep this in mind as they are putting this piece together for you. And to make notes as they go along.
Ebook Writing Services Can Turn It Around Quickly
Using an expert writing service for your ebooks ensures that it is done as quickly as possible, without compromising on the quality of the piece.
The amount of work needed to produce an ebook is a lot and a professional will have the process waxed by now. They will have their own formula that they follow for writing an ebook. As a result, they will be able to get it done a lot quicker than you or someone on your team with no experience.
It also leaves room for more ebooks down the line if the turnaround remains quick.
Local Insight Into Language and Your Target Market
This is for those companies wanting an ebook that will be aimed at another or a new market entirely. You might currently have customers in the UK, but now you are keen on expanding to other countries and regions.
There are professional ebook writing services that have teams spread across the world. This allows these writing agencies to call on expertise in various regions. And it comes in handy when local insight is needed for new markets.
Having this type of insight is invaluable. It allows you to get a good footing in the market from the start. And it shows your potential audience that you have taken the time to get to know who they are and where they reside.
This Is Their Area of Expertise
If your vehicle engine needed a fix or your laptop needed a new internal hard drive, you wouldn’t do this yourself, would you? So, why would you take on the task of writing an ebook yourself?
Your area of expertise is in your business. Be it fintech, insurance, health and wellness, education, or anything else. That is your area of expertise. Writing is what professional ebook services do every single day. This is their field and this is how they grow their business.
Leave your ebook requirements to them. They are professionals and they know exactly what they are doing.
You Can Lean On Them for Other Content
The chances are, the professional ebook writing services that you use will also be able to produce other types of content. Take a look at their full service brochure and see which services you might need going forward.
Your business is always growing and with it, so do your content needs. If you are using someone to write an ebook for you, they will have an adequate background on your company. They could use this to create articles, blogs, scripts, and more for you.
This, of course, will come at an additional cost. But it’s something that pays off in the long run as your brand presence grows online.
As we’ve demonstrated, ebooks are highly beneficial to your brand and business. It’s not something that businesses can afford to overlook going forward. It’s also not a task that you might want to take on yourself.
Consider using professionals to save yourself the time and trouble of putting this together. You receive a quality piece, quickly. And it is something that you will be able to refer back to repeatedly going forward.
Ebook writing services can truly add value to your business just through the time that it saves you. But, of course, also through the content that you receive and create for your company. It gives you content that builds trust, authority, and leads over time.