Originally published June 20, 2021 , updated on September 3, 2024

Raj Goodman Anand joined Ian Truscott on the Rockstar CMO podcast recently. He chats about content marketing and its impacts on businesses around the world. 

Ian starts the podcast by talking to Christine Bailey about her latest book on marketing strategies. Raj appears as the second speaker. Ian continues the conversation by talking to Robert Rose, an author and recognized expert in content marketing.

In this discussion, Raj describes how Goodman Lantern helps businesses by offering the tools they need to succeed in the digital world, including social media and blog posts. He believes the correct content marketing approach helps companies receive better brand placements. In addition, he reminds the podcast that it’s a long-term gain of which patient business owners can enjoy many benefits.

Raj also talks about how content requirements have increased post COVID-19 pandemic. He reminds the audience that content is not only limited to inbound people and that businesses need content on their website and social media platforms to engage the right audience.

When Ian enquires about the idea about content writing taken over by bots, or automated content, he says they’re far from creative elements. He believes content writing is about more than just putting words together. Therefore, AI simply cannot understand a company’s values and missions to write with feelings and land the most impactful message.

The podcast episode covers interesting details about different content marketing aspects.

In This Content Marketing Podcast, You’ll Also Learn:

• How content marketing helps companies become industry leaders
• The advantages of investments in content marketing and the potential results
• What AI and bots can do in the content space and whether they can compete with human beings
• Why it’s essential to write content pieces for people and not only focus on Google algorithms

Overall, this Rockstar CMO podcast gives helpful insights into marketing for online businesses.

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