Increased organic traffic for japanese software company

Goodman Lantern provided SEO-driven content writing services for one of their clients – a Japanese software company.

Executive Summary

This Goodman Lantern client is a Japan-based global agency that offers localisation, translation, and project and community management services. They were working with a software company that develops autonomous CAD software for 3D plant models. Our project aimed to increase organic traffic and build valuable content for the software design company.

Operating in the engineering, procurement, and construction industries, the client’s autonomous CAD software is designed to reduce the manual input of designers while streamlining plant engineering processes.

In order to grow their business, they needed to increase online visibility and encourage organic traffic to their web pages.

As a solution, the Goodman Lantern team worked with the agency to identify content opportunities. Our SEO copywriting services crafted a regular stream of high-quality blogs, newsletters, and interviews for their client. The content was optimised for SEO, which improved search engine rankings for the company’s website.

During our engagement, we helped
our client to achieve the following

Increased domains and
backlinks referring to the
company’s web pages

Cost-effective
strategies to increase
organic traffic

Boosted search engine
rankings and organic
website traffic

Here’s How We Created Their Unique Content Style Guide

The Challenges

The plant design company is based in Japan, and the information we received was often in a foreign language. Many essential documents required translating before they could be used to create valuable content for this client.

We faced challenges ensuring that key information wasn’t lost in the translation process and that the interpreted data was received in good time. However, working with expert translators and adhering to strict deadlines helped us overcome these challenges.

Moreover, the plant design company worked in the niche sector of 3D plant models. Their target audience ranged from contractors and technical consultants to equipment vendors and spatial design companies. This meant that our team had to gain in-depth knowledge of this highly specialised field and familiarise ourselves with the different segments of the target audience before we could put pen to paper. Meticulous research helped us get a good grasp of the landscape we were working in.

Our Solution

We enlisted a team of three content professionals, including:

1 Writer

1 Editor

1 Project Manager

As part of our solution, we conducted keyword analysis to inform our SEO-friendly content writing strategy and work. We also performed intensive research to understand the plant design company, their product, and their target market.

To pique visitors’ interest in the website, our B2B content marketing team explored topics that would resonate with the intended audience. The Goodman Lantern team produced unique, compelling content, including blogs, newsletters, and interview-based articles.

We wrote, edited, and published content regularly for maximum reach. We could help boost organic traffic to the client’s web pages by consistently publishing SEO-friendly articles.

Results, Return on Investment
and Future Plans

Reaching out to a B2B content marketing services company like Goodman Lantern meant our client saw a notable improvement in organic traffic with no reliance on paid strategies. We provided a wide range of SEO-friendly content that resulted in higher search engine rankings and increased referring domains and backlinks to the company’s website.

Listen to What Our Clients Have to Say

What Our Clients Say About Us

“It’s been great to work with the GL team. They’re fast to respond to our requirements and their content has always exceeded our expectations.”

Tammy Liu Content Marketing Specialist, MaxHub

"We were very pleased with the professionalism and punctuality of GL's content team, especially in response to our requirement for something unique and conversation triggering."

Keith MacKenzie Content Strategy Manager, Workable

“The team at Goodman Lantern ticked all the boxes, provided the work punctually, and delivered a high-quality piece of writing that was well-written and to the point. They nailed the original brief and could easily fine-tune it when we moved the goalposts to the left.”

Nicholas Norman Marketing Manager, Mobile Guardian