easyStorage was also up against some of the biggest names in storage in the UK. The content produced by Goodman Lantern had to differentiate our client from their competitors while reaching the same target market.
Although easyStorage belongs to the renowned “easy” brand, the self-storage arm was less than five years old when they engaged our content-writing services. We therefore also needed to provide persuasive content about easyStorage’s role as a significant industry player.
Our SolutionWe enlisted a team of 20 content professionals, including:
easyStorage currently has hundreds of live location pages on its website. It can take several months for these pages to be indexed by Google. However, indexing took less than two weeks, thanks to Goodman Lantern’s approach to SEO.
With 99% of the local service pages already indexed, they now rank on pages 1-5, thanks to the addition of thousands of keywords in a short period of time. This accounts for more than 30% of all the keywords they rank for. In some cases, the local pages rank as high as the second position for storage solutions in a particular area.
The statistics for indexed local pages show that some pages feature as many as 30 recognisable keywords and appear within the top 10 rankings.
Results, Return on Investment
and Future Plans
Within 3-4 months, easyStorage saw the following growth:
Reaching out to a digital content marketing agency like Goodman Lantern to improve their discoverability meant that easyStorage now ranks in the 3rd position in terms of traffic shared with other storage companies. Furthermore, our client predicts a rise to the 3rd position in less than a year once all the local pages have gone live and matured.
What Our Client Says
"Our copywriting partner has done an excellent job in providing us with high-quality content that’s SEO optimised, informative and structured, and most importantly, helping us rank higher on the search result pages. Cost-wise, as a network, this is potentially one of the most successful marketing projects since our launch. It’s helping us augment our visibility."
Marketing Director at easyStorage
“We approached Goodman Lantern with a complex and lengthy project of content creation for SEO purposes. The pieces of work produced are exceptional in quality and evergreen. Their process is in-depth and centred around collaboration. The professionalism of the team is outstanding. Their communication is always open and honest. They’re always proactive and forthcoming with new ideas to help us achieve the results we want. The project outcomes so far have been fantastic and exceeded all our expectations. We look forward to continuing both our relationship and our work together”.
Social Media and Content Manager at easyStorage.