Originally published November 4, 2022 , updated on November 28, 2022

B2B Content Marketing Agency

Goodman Lantern brings a human-centric approach to B2B content marketing services. Our English native writing team crafts content that will resonate with your audience.

Grow Your Business With B2B Content Marketing

Content marketing can be a powerful tool for B2B businesses looking to reach customers. It can help businesses build relationships with their audience, drive awareness and engagement, and increase the number of leads generated.

Crafting quality content takes time and effort, but the return on investment makes it worthwhile. Consistently sharing content helps you to stay connected with your audience and builds trust among your customers by reliably providing them with valuable information. Sharing relevant and useful content is a cost-effective way to build relationships with your audience and turn readers into clients or partners. 

 

Content marketing also allows you to promote your brand and products in several ways, For example, through social media, email newsletters, blogs, and videos.  You can also gain insight into your customers’ needs and preferences and use these to create more effective products or services or guide you in refining your marketing approach.

Who We Are

Goodman Lantern is a premium B2B content marketing agency with a secret superpower – our expert team of native English speakers! Our writers, editors, SEO specialists, and other professionals work together to produce strategic B2B content that appeals to your audience. We prioritise flexible work opportunities that empower women. We ensure that everyone in our company is fully supported to create a life they love.

A full-service B2B content strategy agency, our comprehensive marketing strategies are tailored to your goals. Whether you’re seeking to build brand awareness, boost sales, or preserve customers, our versatile B2B content marketing services will meet your needs.

How To Choose the Best B2B Content Marketing Agency

When choosing a B2B content marketing agency, it is important to do your due diligence. In the short run, your decision will impact your campaign and its success. In the long run, your pick affects customer perception, brand awareness, and revenue. Thus, you need to do your research and make sure that the agency you choose has extensive experience in your field. This will ensure they have the necessary knowledge and expertise to deliver high-quality content marketing services. 

 

When choosing a B2B content agency, there are some other key factors you should keep in mind.

What They Offer

With the explosion in eCommerce, companies need creative ways to reach customers with B2B content that’s relevant, informative, and engaging. Different agencies offer different services. You need an agency that offers a good mix of content formats that suit your needs.

 

The best B2B content marketing agency for your brand should be able to tailor its services to your business objectives. Look for agencies that offer customised services designed specifically for your industry.

Previous Projects

It’s important to make sure that the B2B marketing agency you choose has a good reputation and track record of success. This will help you to feel more comfortable about working with them.

 

Research their previous projects on their website or ask to see them. This will also give you an idea of their work style and creative approach.

Pricing Strategy

A reputable B2B content strategy agency will charge a reasonable price for its services. Shop around to get an idea of the industry standard. If the agency’s rates are very low, proceed with caution because the work produced will likely not be up to standard. In addition, when looking for a B2B content marketing agency, keep an eye on the overall cost of the campaign. This includes not just the cost of the marketing services but also any additional costs such as email list management or SEO optimisation.

Our B2B Content Marketing Services Include:

Content Analysis

Before we can craft engaging and accurate content, we conduct a thorough content analysis, which is a key component of creating an effective B2B content marketing strategy. This helps us identify the current state of your content campaign and tailor the strategy accordingly. It also helps us find opportunities for improvement. 

 

As part of our content analysis, we use a mix of human-led research and automated software tools. We read, understand, and analyse your company’s existing content and its efficacy. This helps us to see which topics people care about and how they respond to different types of content, which gives us insight into how we can refine the strategy. 

 

Our SEO team also uses content analysis to find out what keywords resonate with their users and incorporate them into the content we create for your brand. We also conduct an analysis of your target audience and competitor content.

Content Strategy

Content strategy is the process of planning, creating, and managing all the elements that make up an organisation’s online content. We develop a solid content strategy before we begin creating any deliverables, ensuring that everything we produce is on-brand, relevant, and up to date.

 

We first understand your audience and what they want from you to create a solid strategy. Then, we create a roadmap showing exactly how we plan to deliver which content. We also take into account how we will measure success along the way. Finally, we build a team that can help execute your strategy. By following these steps, we ensure that your content is valuable, original, and, most importantly, effective.

 

Most brands need an omnichannel strategy. Our B2B content marketing services ensure that each element of our content strategy works harmoniously and is streamlined to achieve your goals. 

Content Creation

Content creation is the process of producing and publishing online content for a target audience. We create content that will engage, inform, and delight your customer base. We create a wide range of content, including blogs, social media posts, press releases, and videos. Our content creation stage also includes whitepapers, eBooks, and other forms of technical content. 

 

The creation of high-quality content is a key factor when it comes to B2B content marketing. The writers we assign to your project have first-hand knowledge of your industry. They are also adept at translating information so that it’s easy to understand for the layperson, thereby minimising misinformation and increasing engagement rates.

 

The primary goal of our content creation stage is to attract and retain customers by creating engaging and relevant content that connects with your target audience. By cultivating an active and engaged community, we build trust with your audience, help you acquire new customers, and generate revenue.

How To Measure the Success of Your B2B Strategy

When it comes to B2B strategy, there are many different goals involved. These factors include increasing brand awareness, improving customer trust, and gaining more sales. To measure the success of the overall B2B strategy, we identify the various metrics that gauge different goals.

Thus, there are a number of ways we can measure the success of your B2B strategy. One way is by looking at key performance indicators (KPIs), such as revenue growth or customer retention rates. Another is by analysing costs, and other financial metrics, like costs per lead or average spend per customer acquisition. Other important metrics include return on investment (ROI) and customer engagement rates. 

 

When measuring the success of your B2B strategy, we find the metrics most relevant to your business and its goals. We can tweak our direction to ensure we reach your goals faster by keeping an eye on the metrics that matter.

Industries We Serve

SaaS

It has become increasingly important for SaaS companies to create and distribute high-quality, relevant content that is targeted at the right audience. They need content that cuts through the clutter and differentiates their business from its competitors. This is where we come in. 

 

We offer specialised B2B content marketing services for the SaaS industry. Our technical writers help generate new customers and drive awareness through factual and engaging copy. We provide detailed information about your products and services so that you can attract more qualified leads. We also distribute content across multiple channels, including email, social media, blogs, and more.

Telecom

B2B content marketing is integral to any Telecom business’ growth strategy. It helps you to build your brand and grow your customer base. But it can be challenging to know where to start. That’s where Goodman Lantern comes in.

 

We offer a suite of services to help you achieve your goals. These include social media management, content creation and distribution, and SEO optimisation. By using content as a vehicle for sharing new insights and experiences, we promote your company and its products and services.

Augmented Reality

Good content is key for any AR company looking to connect with its customers online. Our B2B content marketing services aim to connect businesses with their customers in a way that builds trust and creates real value for both parties. We achieve this through a wide variety of channels, including digital advertising, email campaigns, social media pages and newsletters.

 

We create content tailored to your potential customers – content that’s both informative and engaging – so that people want to read it. We also ensure that every line is clear and easy to understand.

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.

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We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.

Jeremy Rocher

Marketing Marketing, AutoStore

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Whenever we’ve provided feedback or suggestions, they have always been receptive and open to making changes.

Head of Content

A Small World

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“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

Owner

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Why You Should Choose Us

Goodman Lantern is a top-tier B2B content marketing agency. We have substantial experience in the online marketing industry and offer a wide range of B2B content marketing services. 

 

One of the biggest advantages of using Goodman Lantern as your B2B content strategy agency is that you can get access to a team of experts who can help you with all aspects of your content strategy. Our talented team comprises professionals who have worked in content marketing for large brands, small start-ups, and any kind of business in between.

As a full-service B2B content agency, we offer everything from content strategy to content creation and distribution. We also offer SEO optimisation, video marketing, graphic design, and other services. Since we take care of the entire project, we can ensure that each aspect of your strategy works together seamlessly. We are a one-stop shop for all your content marketing needs. 

 

We have extensive experience working with a variety of different industries, which means that we can tailor our services to meet your specific needs. Finally, we offer a customised pricing plan for your business, making it an excellent choice for any brand looking to grow its reach online.

B2B Content Marketing Agency FAQs

What is B2B Content Marketing?

B2B (business-to-business) content marketing refers to the process of creating and distributing high-quality, relevant content across multiple formats specifically targeted at a particular audience. The aim is not only to inform and engage with prospective buyers but to gain their trust and build credibility.

What types of B2B content marketing services do you offer?

As a full-service B2B content marketing agency, we offer a range of services. Our writing services include blog posts, emails, eBooks, whitepapers, and social media marketing. We also offer content and SEO strategy, content distribution, and analysis and reporting services. 

All our services further your brand's goals by helping you to grow your customer base, increase sales, and build your brand’s awareness and credibility.

What types of B2B companies do you work with?

We work with a diverse range of B2B companies. Our clientele comes from SaaS, Telecom, IT and Software, eCommerce, Automotive, and Tech industries, amongst others. No matter your vertical, we are confident we can help you.

How do high-quality B2B content marketing services help my business?

B2B content marketing is an important tool for any business that wants to reach and engage with its target audience online. It helps brands build a more recognisable image, attract new customers, improve customer engagement rates, increase search engine rankings, and boost sales and revenue. 

What role does SEO play in B2B content marketing?

SEO is the practice of optimising a website's content to improve its organic visibility in search engine results pages (SERPs). It's about ensuring that your website's content is high-quality, relevant, and designed for maximum visibility. SEO tactics and content marketing work together to raise organic website traffic and improve brand awareness. 

Why should I hire a professional B2B content marketing agency?

By hiring a professional B2B content marketing agency, you stand to gain many benefits. First, it is a cost-effective process. Working with experts saves you time and money, allowing you to get more done in less time.

Also, you can be sure that our team will complete all work correctly and according to best practices. Finally, by working with a professional agency, you will likely get better results faster than if you were trying to do it independently.

How do I get started?

Book a call with us today and find out how our B2B content marketing services can help you grow your business. Reach us at +44 3300270912 or email us at [email protected]

Get in Touch

Are you ready to upgrade to a premium B2B content marketing experience? Take a look at Goodman Lantern’s B2B content marketing services! Book a discovery call, and we will help you figure out your next steps.