Originally published March 9, 2022 , updated on August 9, 2024

The tourism industry has completely changed over the course of a few years. The pandemic flipped the industry on its head. It fortunately recovered with the opening of borders and loosening of restrictions. However, the way the tourism industry conducts business has forever changed. 

Travel agents moved from office-based work to remote work. With more tourism agents working from home, trips and flights were sold online. The need for online advertising grew as consumers searched for itineraries digitally. There are some interesting insights on the travel industry increasing their digital ad spend to accommodate this. 

Consumers no longer relied on agents to give them the information they wanted. They started looking for answers in content online. One of the greatest sources for answers is blogs. One of the best ways to compete as a tourism business is to use travel writers to create articles. 

How will content writing for tourism websites boost your tourism company? This blog will explore what tourism articles can speak about and how they increase your online presence. 

What Can a Tourism Blog Consist Of? 

With so many adventurers out there, you have a captive audience to promote your blog to. Travel content writing services can vary articles for you to keep things fresh and exciting. We’ve suggested a few topics that travel content writers can discuss and optimise for your website. 

Destination Information and Tourist Attractions

Travellers almost always research a country, location, or activity before booking. Making use of travel content writers to write exciting articles about your destination will be a valuable marketing tool. Using a well-versed agency in content writing for travel websites would also help. These writers are experts in storytelling and can craft engaging blogs that your potential clients would love reading. You’ll want to sell your destination for its positive attributes. You’ll also want to highlight why your activity or attraction is so exciting. Content writers will know exactly how to do this. 

Cultural Facts

Much of the appeal for tourism to foreign countries is for a different cultural experience. Travel writers can explain more about a country’s culture. Countries all have different rules and norms. This is a great topic to explore for a blog. Many potential travellers would want to know a bit about a country before deciding to visit. If your tourism business can offer a blog that speaks about a country’s culture, it’s likely to be found. This is great for brand awareness for your business.

Food Tourism

Who doesn’t love trying new food? Cuisine tourism is a real thing. Think travelling to Japan for the world’s best ramen or sushi. What about trying a Pad Thai in Thailand? Blogs are a superb way to speak about some of the exciting dishes travellers can expect to try when they visit a destination. Travel writers will know how to make this experience stand out while linking it back to your business. Perhaps you’re a tourism agency business. Travel content writing services could entice customers to book with you using an article. An example of this is an itinerary to Italy and all the delicious meals they’ll encounter along the way. Blogs are also great to showcase stunning pictures of destinations or meals along with copy. This all serves to convert your audience to customers. 

Policy Information

With so much changing around the world daily, a blog is an excellent place to educate your audience. For example, if a country has issued a travel ban or COVID restriction, a travel writer can craft an article on this. When someone online is searching for more information on this topic, your business’ article will come up with the answer. This makes you a reliable source. It builds credibility and trust for your tourism business too. 

Travel Tips 

A blog can make your tourism business a useful place for information. Inform your reader with tips. These can be about packing, security advice, visas, and more. The more relevant information your business offers, the better you’ll rank online for your industry keywords. 

The Key Takeaways of a Tourism Blog

So, it’s easy to see that there’s a lot to talk about in the tourism industry. All this relevant content writing for travel websites has incredible benefits. Apart from driving conversions to your itineraries and activities for sale, it has other advantages too. We’ll explain a few below. 

Travel Writers Boost SEO 

When your potential clients are searching for destinations or advice, they’ll be typing in a specific set of keywords. For example, they might search “best summer holiday destinations”. Content writing for your tourism website could include an article that addresses this. The blog would feature these keywords, which the travel writer would strategically weave into the copy. Google will then rank your site higher for these keywords. Thanks to this blog, it’s also far more likely your business will be found. The more content you put out there, the better it is for your tourism business. 

Blogs Position You as a Travel Expert

Customers often spend a lot of money on touring the world. As this is the case, they can be slower to make a purchasing decision. Tourism businesses need to establish trust with clients. A solid reputation is everything in this industry. Blogs can establish your business as tourism experts. This drives trust and credibility. With trust, clients will be more inclined to use your services. 

Great Shareable Content for Your Business

Articles on exciting destinations, news, and tips make for excellent content to be shared on other platforms. You can use these blogs in newsletters to your clients. They can be reposted on your social media platforms. They could be even shared on travel groups. This all serves to bring more attention to your business. More attention means more leads!

If you own a tourism business, then using writers or a travel content writing service would deliver great value for money for your marketing strategy. Find out some of the other incredible benefits of web writing services. 

Goodman Lantern can help your business grow with professional content. Choose the agency that offers a 360 scope of content services, from project management to writing to distribution. Goodman Lantern saves you time and delivers a great return on investment. 

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