Originally published March 9, 2022 , updated on January 17, 2023

We all know the saying, time is money. This has never been more true than marketing for your business. One could argue that every brand or business needs marketing. The dilemma is that marketing takes a lot of time if you’re doing it for yourself. If you’re a business owner that believes in the power of content marketing, you likely write blogs and articles with your name on them. But how often are you getting around to this? 

For content marketing to be truly effective, it needs to be done regularly. Your business needs to release frequent articles, press releases, eBooks, or blogs. How do you juggle your daily tasks with blog writing if you want your name to be published beneath great copy?

The answer is simple. Make use of ghost writing services. 

What Are Ghostwriting Services? 

Ghostwriting is a reliable service that has been around for years. Using this service allows your brand to have copy written on your behalf. This is ideal for when you do not have the time or skills for the writing you want to be done. A professional writer will take your topic and write whatever medium you prefer. This can include books, papers, blogs, articles, and more. The benefit you get out of it is you’ll get your name put on the content as the publisher and creator. 

How Would Professional Ghostwriting Services Help My Business? 

Professional ghostwriting services will benefit your business in a multitude of ways. The best part is that you will get all the credit for the content released. We’ll discover a few other incredible benefits you can harness with a ghost writer.

You’ll Have Engaging Content

When you use professional ghostwriting services, you can rest assured that you are in good hands. Professional writers will understand how to research and create copy that engages your target audience. Having online copy that keeps your audience lingering on your page is a must!

Great ghost writers will craft blogs and articles that grip your audience. When this is posted on your website, it keeps them on your page for longer. This is called audience retention. The longer your copy retains your audience, the more Google notes this. Google rewards sites with better rankings based on their retention rates. 

Build Your Brand Awareness

Nothing builds reputation like content. Using professional ghostwriting services is ideal to ensure a steady stream of articles. The more your potential customers can see from your business, the more top of mind you become. When writers create copy that has your name on it, and it’s published frequently, this keeps your brand awareness high. It keeps you looking good in the public eye. 

Boost Search Engine Optimisation

We can bet you want to be found online, whatever your business may be. Using ghostwriting services can create articles to help you rank with Google. Writers will know industry best practices to follow. They will also take your industry-specific keywords and use them strategically throughout your copy. They will also look at which phrases and questions are being searched online. Each article will attempt to address these. When Google’s algorithm notices that your content is useful and answers questions, it ranks you highly. This is completely organic. This means your ghostwriter can get your name out there without paying Google to do so. What a bonus!

Build Trust and Become Established as a Thought Leader

Consumers want to do thorough research before opting for anything. With so many scams and unreliable websites out there, who can blame them? One thing that is true of illegitimate businesses is that they don’t put effort into quality content marketing. 

Using professional ghostwriting services will create a personality for your brand. It will also build trust with your audience and establish your credibility. The more quality copy used to display your product or service offering, the more trust you’ll build. Trust is a key element to driving sales. It’s also key to being seen as an industry leader. 

What Is the Best Way to Find Ghostwriting Services? 

Not all writers are created equal. You’ll be wanting the very best ghostwriting services for your business without breaking the bank, of course. Our first step is to establish your marketing budget. A reasonable budget will get you far. Thereafter, you’ll want your writer to meet other important criteria. Here are a few key points to consider to make sure you find the perfect fit for your business.

Get Samples of Their Work

One of the easiest ways to understand a writer’s skill level is to look at previous work they have done. You could ask for writing samples. The ghost writing service might even be able to showcase something done for a business in a similar industry. This will help you establish if you like their style and tone. Your name is going to be on the work. You’ll want to find a writer that suits your style and can bring out your voice. 

Embark On a Trial

Some professional ghostwriting services offer a free trial. Goodman Lantern is such an agency that will offer 300 quality written words for free. Decide on a theme. Provide your agency with the topic. Let them craft it for you. This will then be an excellent way to decide if their writing aligns with your needs. 

Look at Company Reputation

Articles are especially beneficial when they are regular. You will need to know that the service you enlist can deliver articles consistently. Do a bit of research into an agency’s reputation. Ask for references. You could even look at writing done for other clients by them.

Another great way to decide if you can trust a content marketing agency is to look at their blog section. Get a feel for their writing and research here. Do they release articles regularly? Are they well written? Are the topics fresh? These are all good questions to ask. If the answer is yes, it indicates they are dedicated to professional writing. It’s a good sign that they’ll dedicate the same efforts to your brand. 

Ghost writing services will save you time. They will also deliver unbelievable value for money. If you want to incorporate this content marketing into your strategy, reach out to Goodman Lantern. We have a team of writers, editors, and project managers that will make sure you shine!

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