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Perform a SWOT Analysis on your Website
Originally published April 2, 2015 , updated on May 31, 2023
Identifying strengths and weaknesses and the opportunities and threats has long been a standard process within any business model – but in this digital age, have you given thought into doing a SWOT analysis on your website?
The purpose of performing a SWOT analysis on your website is to discover which characteristics are important to the site’s success and what factors can be potentially harmful so that you can use these findings in your website’s strategy. Ultimately, you’re looking to continually improve the UX.
Strengths
Quick and easy checkout process
Responsive design with full mobile support
Weaknesses
Outdated or ineffective design
No mobile support
Opportunities
New technologies to improve user experience
New design trends to better convey messages
External Threats
Competitors copying features or ideas
New laws or regulations
Fraudulent activity
GL Content Team Originally published April 2, 2015 , updated on May 31, 2023
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