Originally published May 23, 2023 , updated on May 25, 2023

Despite progress in recent years, women still encounter significant challenges in their career development in the tech and marketing industries. Unfortunately, gender bias and discrimination are just a couple of the hurdles female professionals deal with on a regular basis. 

To encourage more women to enter these highly competitive fields, we think it’s important to acknowledge and celebrate the achievements of those who have paved the way. By doing so, we can spark inspiration and motivation for future generations, leading to a more diverse and inclusive industry overall.

Step into our world of Rising Stars. This is where we pay homage to the phenomenal accomplishments of women in the tech and marketing industries worldwide. By highlighting their successful careers, we hope to provide invaluable career tips for other women equally looking to fortify a future in tech. 

Our mission is to foster a diverse and inclusive environment that inspires women to explore boundless opportunities and especially embark on fulfilling and successful careers in these fields. 

Come join us on this empowering journey towards building a brighter, more equal future.

The Goal

At our core, we aim to inspire and support women who aspire to rise to the top in technology and marketing. We believe empowering these ambitious women starts by chiefly recognising and celebrating their incredible accomplishments. 

Through our Rising Stars campaign, we offer a dynamic platform that enables these talented women to share their experiences, insights, and career advice for women. It happens while simultaneously encouraging diversity and inclusivity in the often male-dominated tech and marketing fields. 

We firmly believe in creating a level playing field for women. Therefore, they will be able to take their rightful place as leaders in their chosen industries. By equipping women with the skills, resources, and encouragement they need to succeed, we’re confident that more women will feel encouraged to break into the world of tech and marketing and ultimately rise to the top.

To put it simply, our aim is to:

• Amplify the voices of accomplished women in these industries and, therefore, showcase their wisdom and knowledge.
• Promote diversity and inclusivity to create a fair playing field for all talented women equally.
• Inspire and motivate more women to pursue careers in technology and marketing, ultimately leading to a more gender-balanced leadership in these fields.

Together, let’s break barriers and pave the way for a more equitable future for career development for women in technology and marketing altogether.

How the Rising Star Campaign Works in Career Development for Women

Every month, we shine a spotlight on ten remarkable women who are chiefly making waves in the technology and marketing industries. 

Finding our Rising Stars involves a rigorous process. It starts with taking nominations from anyone who wants to celebrate a woman’s successes in these fields. 

From there, our expert team thoroughly reviews and selects the top 30 finalists. We then dive deep into each of the outstanding submissions to select the final ten winners. They have been chosen for their incredible accomplishments, impact, and potential. 

These trailblazing women get their moment in the spotlight when we announce them on our website and social media platforms. Doing so allows them to share their stories and career tips with a wider audience.

Our process looks like this:

• Nominations: We will take nominations from anyone who desires to honour a woman’s accomplishments in the technology and marketing fields.
• Review: Our team will review all the nominations and choose 30 finalists. Our team will then analyse the finalists’ submissions and pick ten winners based on their achievements, impact, and potential.
• Final decision: Winners will be announced on our website and social media platforms, giving them a platform to share their experiences and views correspondingly.

The Rising Star Winners

Below are our first set of Rising Star winners. Each woman has proven their dedication, commitment, and fervour for their work and has, therefore, achieved outstanding results that prove as an inspiration. 

Sneha Jubin | Head of Content Strategy at Ivy Mobility

A twin mom turned writer who strongly believes that the path to successfully impacting your readers is mainly through compassion. It’s the same even when you are trying to sell them a professional technological solution.

Patricia Finlayson | Senior Product Marketing Manager at Agora

A results-driven product marketing professional crafting go-to-market strategies that enable organisations to become more agile.

Ruchita Shah | Senior Product Marketing Manager at Okta

A creator of SEO-rich content, email marketing, social media, newsletter, and infographics content. She’s collaborated with cross-functional teams to ensure content creation supports business initiatives accordingly. It resulted in generating organic traffic.

Roxanne Lewington | Growth Marketing Manager EMEA & APAC at Canto

Roxanne has worked across multiple marketing disciplines in growing B2B organisations. She has developed a breadth of experience in demand generation, strategy, digital marketing, content, and also events over her career. 

Pooja Azhalavan | Product Marketing Manager at Resolver Inc. | A Kroll Business

A manager with over nine years of industry experience in Product Marketing, CX and project management under her belt. She started her career as an Analyst. She drew valuable employee and customer insights using BI tools, and acquired critical thinking skills accordingly. 

Jennifer Taurel | Senior Partner Marketing Manager at Vonage

Senior Partner Marketing Manager at Vonage with over ten years of experience that especially focuses on executing marketing initiatives. She has been awarded the “Vonage Key Contributor” award in 2020 and 2021 for exceptional work, collaboration and delivering positive results.

Denise Balbin | Global Senior Partner Marketing Manager at Heap

A technology marketing leader combining her passion for understanding social behaviour and go-to-market storytelling into a 15-year career across various SaaS industries.

Amanda Marguerite | Senior Marketing Manager at Tufin

An integrated marketer with 20+yrs experience in high-tech organisations. Responsibilities have included the hiring, onboarding, and management of business development teams to full-funnel marketing program planning accordingly.

Christy Lynn Gray | Senior Digital Marketing Manager at Terminus

Christy has developed digital strategies for ABM efforts to support lifecycle nurture programs to push accounts along the buyer stage journey. They accelerate pipeline, maximise expansion and customer retention, and promote cross-sell opportunities correspondingly.

Our Rising Stars campaign is a game-changing initiative that especially acknowledges the groundbreaking strides and remarkable contributions of these women. By honouring them, we hope to inspire others to follow in their footsteps and embark on fulfilling career development for women in these fields. 

With their achievements serving as a beacon of hope and inspiration, we can create a more diverse and all-embracing industry that equally empowers everyone. Come and be part of this exciting journey as we celebrate the incredible accomplishments of these female changemakers shaping the future of technology and marketing.

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