Originally published June 30, 2022 , updated on October 4, 2023

Do you think those “For Sale” signs you see on pavements and next to houses are the reason homes get sold? Think again. Renters and buyers in the market for a new place now begin their search online before phoning a real estate agent. 44% of real estate buyers start their home search on the internet. First-time home buyers and the younger generations are opting for online property searches over visiting agents and driving through neighbourhoods. 

If you are a real estate agent, you need to market those details online to start the selling process. The more quality information you have online, the more trustworthy your agency will look, and the more your listings will rank. Using a real estate content writing service is your key to outranking the other agencies and to closing your deals. 

What Does a Real Estate Content Writing Service Do? 

As we mentioned, more property buyers are looking to the internet than ever before. That means that online space is getting crowded, and it’s becoming more challenging to stand out. A real estate writing service commits to creating a range of online materials that are valuable to your end-user – your potential buyer. This content needs to pique the interest of your potential clients. It needs to inform them about the intricacies of the property, and it needs to entice them to fill out a lead form to arrange a viewing. 

Using a private or commercial real estate content writer will allow your agency to release a range of useful items online. This includes blogs, articles, social media posts, videos, web pages, and more. 

Using a real estate blog writing service will allow your agency to speak to your customers on a range of interesting topics that are relevant to your industry. For example, you could have a blog article that addresses how to apply for a home loan or how to calculate your mortgage repayments. When it comes to speaking to property owners, landlords, or renters, the options are endless. 

Content marketing will help you foster that relationship with your clients, optimise your website content and drive leads. Here are just some of the benefits you can enjoy when using a real estate content writing service. 

Get Better Online Visibility

To drive sales, you need to be seen. Selling property is all about online visibility and expanding your reach to the widest audience possible. Having a strategy to post regular blogs, detailed listings, social media posts, and more will help you improve your search engine optimisation. The more Google can pick up from your website, the higher it will rank you on the search results page. 

A real estate writing service will use your unique keywords and good SEO practices to tailor-make content that Google loves. This includes practices such as backlinking to listings and other articles, writing in the correct voice, optimising headings, images, tags, and more. 

Being seen online is also more than showing up on websites and property listings. Social media is playing an important role in selling real estate today. Your content marketing agency will help you reach a new audience with copy for Twitter, Facebook, Instagram, YouTube, and more. Pair your copy with stunning visual content such as photos, 360-degree views of properties, and videos to entice your audience. This helps encourage viewers to click through to your website listing, driving traffic and lead which is exactly what you need to hook a buyer. 

Gain Trust, Build Credibility and Become the Industry Authority

There are plenty of real estate agencies out there. The competition is fierce. Sometimes, sellers even opt to use multiple agencies to sell their properties. The lucky few get given a sole mandate by the seller – which is the ultimate goal. You don’t want to be competing to sell the same property if you can help it.

One of the best ways to be chosen as a representing agency is to gain trust among your clientele. Gaining that trust may even mean you get to be the sole representing agency. Of course, good service and a history of closing deals will go a long way in establishing you as an industry leader. But did you know that content marketing can do this too? 

Your real estate content writing service will focus on addressing the needs and questions of your target market. They’ll showcase your wins, awards, expertise, and customer service. Your copy will establish you as the expert. Some topics they’ll explore would include what to look for in the perfect home, which locations suit your client’s budget, how to budget for a property purchase, and how to liaise with banks and lawyers. 

The more your agency can show your clients that you are there to help them along every step of the journey, the more they’ll trust you and see you as the expert they want to sell their home with or buy a home from. 

Rank for Your Location

Many realtors are locally based. That means your competition is local, and you need to be found for local search terms. For example, when somebody searches for “Apartment in Sussex”, you want your website to come up in the search results. 

Content marketing can help you achieve this goal. Real estate blog writing services will work hard to generate articles about your services and offerings in specific locations. By using keywords such as “townhouse”, “flat”, “apartment”, and the location itself, they’ll get you ranking for these areas. Getting found is the first step to more people seeing your listings in that area. 

You Sell the Property, and Your Writers Will Sell You!

Just as you’re the professional when it comes to property sales, real estate content services are the professionals at marketing your business. Find a reputable company, and they’ll create a coherent marketing plan to produce consistent, quality content. Let Goodman Lantern help you close the deal with results-driven writing that aims to make you shine online!

Are you ready to be the most visible realtor in your market? 

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