Originally published September 11, 2022 , updated on January 13, 2023

Blogging and email marketing are key features of an online marketing strategy and are two of the most effective ways to create a lasting relationship with customers. Where should you invest first for business success? Should you opt for a professional email writing service or a blog post writing service?

Choosing between the two is difficult because each has pros and cons. For example, blogs require more time and energy to maintain, but they can provide you with greater organic reach. Newsletters are easier to create and maintain, but don’t allow for much creativity.

Using blogs, you can share information, provide tips, and get your brand’s voice heard. You can use it for any type of business. It’s also a great way to attract new customers and build trust and credibility with them.

Email marketing is another essential component of a successful business’s marketing strategy. It’s an easy way for you to stay in contact with existing customers and keep them coming back for more.

Newsletters can include anything from promotions, discounts, new products or services, coupons, and announcements that keep your clients informed about industry developments and provide them with tips or guidelines.

You can even use newsletters to drive traffic back to your blog. Using professional email writing services, you can reach out to business executives to invite them to your webinars or to introduce them to your company.

Read on to discover the differences, benefits, and disadvantages of blogs vs newsletters, and find out which is the better option for good business practice in 2022.

Goal of Blog Post Writing vs Professional Email Writing Services

Blogs serve as vehicles to inform and educate your target audience and build credibility as an industry expert. It allows you to develop a following with thought leadership pieces. In addition, a succession of blog pieces leads a reader through the path-to-purchase stages of their buyer journey.

But there’s a second important function: to improve search engine visibility.

Google looks for in-depth and well-written content to deliver in response to search queries from users. Every article is a page that can attract organic search attention. You can drive targeted traffic to your website and increase Google search ranking by regularly publishing in-depth content.

As with blog posts, newsletters communicate information with your target audience. But marketing through newsletters is more specific. It updates readers about new articles, products, and events and informs them about what’s happening in your industry and business. However, you don’t get any search engine ranking benefits from email marketing.

With posts, you establish authority, drive traffic, and generate leads. While both blogs and newsletters can lead to sales conversions, newsletters enable you to nurture leads and build loyalty with segmented groups.

When you use professional email marketing or blog writing services, you can track:

• Engagement levels.
• Activities.
• Interaction with call-to-action (CTA) buttons.

You can build subject authority and loyalty with both. Blogs help your site come up in search results, while newsletters give you a targeted group receptive to information and engagement.

Target Audience Differences

With blog posts, you can create a comprehensive article portfolio covering every aspect of your industry. Using categories, you can deliver content according to topic speciality, and can do in-depth analysis pieces on topics of interest.

Blog posts enable you to provide information that helps the reader understand your services, company, and products as part of their research process. Your audience is broader.

With email marketing services, your readers have chosen to receive information on a specific topic. You establish a more personal relationship with them and have a direct channel to engage with them. By keeping them in the know, your brand stays in their minds, and they feel good about their support and investments.

So, you have fewer audience members, but they’re more targeted, helping to bring sales leads to conversions.

Unless you make use of professional email writing services to personalize subject lines and ensure the information is relevant and engaging, your emails may go unopened. People change their email addresses, and many messages end up in the junk folder. Unreliability of delivery and opening can make it difficult to reach your target audience. 

Fortunately, the best email writing services include monitoring systems and ways for optimal delivery without spamming your target audience.

So while it’s clear that both blogs and newsletters offer valuable content to selected target audiences, blogs have a wider audience and reach, and readers are more inclined to share these posts. You can also repurpose blog content for your newsletters and social media pages. But writing, posting, and managing posts take more work, resources, and loads of skill.

When composing email newsletters, you can automate many processes, saving time and resources. Your content most probably won’t get shared on social media platforms, but if you follow best practices, your target audience will stay loyal, and many leads will convert into subscriptions and sales. HubSpot stats for 2022 show that 77% of online marketers have noticed higher email engagement levels over the past year.

Lifespan: Email Marketing Services or Blog Post Writing Services

Posts accumulate leads from search engines. Older posts keep attracting traffic for years to come, but you have to maintain links and keep the content relevant.

With newsletters, the information value has a limited lifespan. You have to keep sending current, newsworthy, and fresh content, tips, guides, and notifications. The messages stay in the receiver’s email client for as long as they don’t delete them.

The newsletter recipient may become excited about a special offer or news of a new product launch and engage with the content. Done right, you can keep the engagement levels high, but this depends on sending messages with fresh content at the correct intervals.

Push and Pull: Email Marketing vs Blogging

With blog posts, you are doing inbound marketing. This means you attract people to your website with content. With newsletters, you push content to the users who opted to receive more information. Once the recipient no longer finds value in the information, they might decide to unsubscribe.

Your challenge is to keep the door open for further communication. With posts, you don’t yet have that deep connection with the reader. But you can put links to your posts in your newsletters to entice your subscribers to read the posts.

Verdict: Should You Opt for the Best Email Writing Services or Blog Post Writing?

Both are powerful marketing tools. Blogs help to build a strong community, while email newsletters help to keep your audience updated on what’s going on in your company. Websites with blogs get as much as 55% more incoming traffic than their competitors.

The beauty is that the two communication vehicles work well together. Use posts to reach a wider audience and build credibility. Use newsletters to build personal client relations and nurture leads. With newsletters, you can drive sales while the posts keep driving traffic. 

But if you have limited resources and time and must choose, start with blogging first to build an audience, drive traffic, and establish industry authority. Then develop your email marketing campaigns and newsletters aimed at your highly-targeted subscriber base.

Get the best of both with Goodman Lantern’s blog writing services and professional email marketing expertise. Connect with us to get started

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