Originally published June 29, 2021 , updated on January 17, 2023

Raj Goodman Anand, founder and CEO of Goodman Lantern, was invited to chat with Malcolm Gallagher, host of BV-TV Top Gun Sales & Marketing Channel. 

Together they discussed a number of different topics related to content and content marketing. This includes: 

• Why is content important? 
• How do you make it effective? 
• What is the future of content?  

In this podcast with Malcolm, Raj shares some insights into content based on his many years of experience running a top native English content writing agency. Both men agree that content marketing works to get the sale. But it has to be done right, or you could potentially suffer a loss in sales. 

After sharing a bit of background about how he got into marketing and content writing, Raj shares why he believes that content is both king and queen. Many people believe in B2B and B2C, but Raj discusses how businesses actually need to be P2P – people to people. 

This podcast episode discusses how content helps with this. It also touches on topics like:  

• Why content needs to narrate a story 
• How content can be used to convince people to buy products and services
• Where people go wrong when it comes to creating content

If you’re new to content marketing, or even if you’re a seasoned writer, this episode is worth a listen. Raj offers some sound advice on how you can use the right information to convert leads to sales while bettering the lives of your customers.

You can listen to the full episode here.  

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