Originally published August 16, 2021 , updated on January 17, 2023

When people think of ghostwriters, many imagine those who write books or biographies for authors. This is the case for many. But these days, many businesses hire a ghostwriter to help create professional content.

Ghostwriting in the business world is often used in content marketing. Businesses and C-level executives often realise that they need content for their business, but simply don’t have the time to create the pieces themselves.

These content pieces take on many forms. It could be blogs, articles, whitepapers, social media posts, and more. But you need to run your business and writing takes skill and time. This is where ghostwriters come in.

There are several benefits to using ghostwriting services. Before you make the jump into it, here are a few things to consider:

Using a Professional Ghostwriter Will Save You Time

A big reason to use a ghostwriter or the best ghostwriting services is to save you and your employees time. If you are not in the business of creating content, it isn’t always easy to dedicate time to it. Many people find that when they try to write copy internally, they either deliver sub-standard work or it’s not produced as often as they would like.

Using an outside service means you don’t have to block out time to do the writing. It also means you don’t have to use internal resources that are essential elsewhere. You get back so much of your time when you outsource this part of the job. Time that you can use on business strategising, growth, lead generation and more. 

The Process of Finding One Is Relatively Simple When You Decide to Hire a Ghostwriter

The demand for content and written pieces of information has grown exponentially in the last few years. All companies are now expected to have a content marketing strategy in place. This is because customers and clients are doing tons of online research before making a purchase. To get discovered, you have to provide valuable information about your business and services online.

This demand means a whole industry is now dedicated to content creation for companies and brands. One of these services is ghostwriting. A simple Google search will bring up a long list of companies to choose from. But, you need the right business and a suitable content writer. There are many ways to ensure that you choose the right content writer for your business.

Always Check Their Credentials Before You Hire a Ghostwriter

We’ve touched on this in previous posts, but reiteration is always good. Be sure to check the credentials of the person you’re keen to hire for this particular service. A professional with a lot of experience will have the evidence to back it up. Ask for links to previous work and a few references before you make a decision.

Also, check their website and social media pages. They will often link to work from there or they will have testimonials you can read through. If you can’t find any, ask for some. If they are unwilling to share, consider it a red flag. While you’re on their pages, take note of how they write. Do they make a lot of mistakes? Does their writing entertain you? Is their style something you like? Ask these questions as you look into them. 

They Will Make You Look Good

If you are still not seeing the benefit of a ghostwriter, remember that their job is to make your content look good. Professional writers have a way of taking your thoughts and ideas and phrasing them in a way that captivates the reader.

You can, of course, dictate what you want the piece to say or the message you want to convey. A ghostwriter can take those notes and use them to position you as a thought leader in your field. They can also clean up any clumsy phrasing or confusing sentences. 

They Will Have SEO Knowledge

It’s probably not your job to know all the ins and outs of SEO. However, it is the job of someone who writes online content for a living. A ghostwriter can incorporate SEO techniques into the pieces that you need for your company to get found by search engines.

A professional writer will be up-to-date on what SEO best practice is at all times. They will know which keywords apply to your business and the relevant subject matter. These are then used to  create copy for your business.

You Can Bounce Ideas off Them

Writers are creative by nature. They have ideas all the time, and when they get to know your business, they will most likely have ideas for stories and pieces. You could even bounce a few ideas off them.

Having a fresh mind and a fresh set of eyes can do wonders for the creative juices. Set up a brainstorming session and come up with a few ideas for the next few weeks. You may be surprised at the ideas you and the ghostwriter come up with together.

Don’t Overlook a Writer if They Aren’t Experienced in Your Particular Field

Writers are often asked to write about topics that they are not familiar with. If you find a writer who isn’t highly experienced in SaaS, technology or whatever your industry is, don’t let this put you off.

Any writer worth their salt will put in the effort to do a lot of research beforehand. Not only will they research your industry, but they will do a deep dive into your business too. You could assist them by giving them access to background information that may help. Don’t feel discouraged if they aren’t too clued up at the start. They will learn more as they research and write for you.

When you hire a ghostwriter, you are essentially hiring someone who will be in charge of your company’s voice. Everything they write and how they write it will reflect on your company and brand. So, be sure to make an informed decision. One misstep harms your reputation, so you want the best in the business when it comes to this service.

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