Originally published January 8, 2022 , updated on January 20, 2023

When you need to know more about how content marketing can help your business, you turn to the experts in the field. This is exactly what the Ted Teo Business Show podcast did. They reached out to Goodman Lantern founder and CEO, Raj Goodman Anand. They discuss how written content can skyrocket your business. 

In this episode, Raj chats about how written content has been around for a long time. It has always been used as a powerful and persuasive way to get your message across. 

Some key thoughts that listeners get out of this podcast include the differences between advertisements and written content for content marketing purposes. Raj also notes that advertising has its place. So, it is important to have a content strategy that includes advertising as well as content marketing. 

Some of the expert advice that listeners gain from this episode includes: 

• Insight into how content writing should be approached in the form of a funnel. 
• Why content needs to resonate and feel personal. 
• Why writing for search engines is not the way to approach things. 

Raj and podcast host, Ted Teo, also discuss the importance of having subject matter experts at your disposal in a content company such as Goodman Lantern. They also dig into why Raj’s team of globalised experts is one of the best in the business. 

He mentions that no matter the industry, the team can capture the voice of the client. This ensures that their audience relates no matter where the content is used. Raj also notes in this podcast that content marketing is a long-term strategy. He makes sure that clients know this going into it. 
For more insights and useful information to skyrocket your business, you can listen to the full episode of the Ted Teo Business Show podcast here.

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