Originally published March 21, 2022 , updated on January 20, 2023

Content marketing has been around in a variety of shapes and forms for many years. Over the years, customers have demanded more from products, companies, and marketing initiatives. And as a result, this landscape has been forced to change and adapt, which is a great thing. 

In this episode of the Jottful podcast, Founder and CEO of Goodman Lantern, Raj Goodman Anand, chats about the different types of content marketing. In conversation with podcast host Dawn Verbrigghe, Raj explains how it can be applied across multiple channels. 

Topics of This Content Marketing Podcast

Topics that Raj and Dawn chat about in this episode include: 

• What types of content fall into the content marketing bucket
• How to scale marketing to grow a business
• The importance of SEO 

This episode also dips into why SEO isn’t necessarily the best strategy for every business. That might sound strange and crazy coming from someone whose business offering is content marketing. You will need to listen to the episode to find out more. 

Raj also chats about when it’s time to delegate certain elements of your business, which parts of the business to automate, how to make sure you’re working “on” your business, not just “in” your business, and when to keep certain tasks in-house vs outsourcing it to other companies and people. 

Towards the end of the episode, Raj speaks about an important topic: why it’s imperative to hire the right people early on and how this benefits your business in the long run. With all of his experience in starting, building and growing businesses, Raj is able to share a lot of advice in this one short episode. 

Tune in if you want to learn more about the value of content marketing, how best to use it in your business and the importance of recruiting the best team possible. 

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