Originally published October 10, 2016 , updated on May 31, 2023

London, UK —  06/10/2016— Goodman Lantern, expert data-driven content development specialists, are pleased to announce their partnership with Marketo. It’s one of the industry’s leaders in marketing automation and predictive content recommendations.

About Goodman Lantern

Ex-McKinsey, KPMG, and Deloitte consultants founded Goodman Lantern. They firstly had the shared vision of making engaging white papers and eBooks based on market research more accessible to marketers.
The company strives to enable marketers and business leaders to triumph over the challenges associated with time constraints, budget limitations, skill-set mismatches, and limited networks. Additionally, Goodman Lantern’s technology platform provides businesses with in-depth research, analysis, and content creation services.

To learn more about how Goodman Lantern’s team of analysts, researchers, and subject matter experts can improve an organization’s existing content generation strategy, please visit www.goodmannewdev.wpengine.com.

The Benefits of Partnership With Marketo

The partnership will provide customers with the full range. They can use Goodman Lantern’s ground-breaking market research platform as well as the innovative marketing automation solutions provided by Marketo. This combination of services will assist strategic consultants in not only generating targeted content but in distributing it tactically. Customers can sign-up for a free trial on Goodman Lantern’s website.

Raj Anand, CEO of Goodman Lantern commented:

“With the continuous evolution of the consulting industry and inevitable changes within the financial markets, we are focussed on alleviating the stress our clients experience when generating fresh, targeted content. We enable them to concentrate on core business and deal-making.”

Goodman Lantern’s white papers and eBooks are based on in-depth market research generated by their market research platform. As a result, this professionally written content has a better return on investment and drastically increases the effect of inbound marketing. You can find more information on Marketo’s LaunchPoint partner page.

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