Originally published December 8, 2022 , updated on January 17, 2023

As any marketer knows, the landscape is constantly changing and evolving. You need to know the latest trends to stay ahead of the curve. One of the biggest trends in digital marketing is the use of video. 

Video is a powerful tool that can help engage audiences. There’s a proliferation of video across digital platforms. According to a study by Hubspot, one-third of all marketers worldwide plan to invest in video production alone to boost marketing efforts. That’s why corporate video production services are becoming a highly sought-after commodity. Corporate videos can help to promote and sell products or services, raise brand awareness, and build trust and credibility. 

If you’re looking to get ahead of your competition, investing in corporate video production services is wise.

What is Corporate Video?

A corporate video is a marketing video created by and for a company. These videos can promote products or services, increase brand awareness, or provide company information. 

Corporate videos are typically much longer than other marketing videos, often including interviews with company executives, employees, or customers. In addition, corporate videos often have a polished look and feel, as professional video production companies typically produce them. 

While corporate videos can be costly to produce, they can be an extremely effective marketing tool for businesses of all sizes.

A video is worth a million words, which recent statistics in the digital marketing landscape have proved. The use of video for marketing purposes has increased manifold, with big brands investing large percentages of their marketing budgets towards this medium. Hubspot’s state of marketing report reveals that over 70% of companies want to invest in creating corporate videos to increase their visibility.  

The reason is simple; videos are engaging, easy to consume on the go, entertaining, and most importantly, they leave a lasting impression on the viewers’ minds. Videos have the potential to go viral, which some brands have exploited perfectly, resulting in exceptional ROIs.

Corporate videos come in all shapes and sizes. You can use them to communicate internally with employees or externally with customers and clients. The content is tailored for a specific audience, distinguishing it from traditional video advertising. 

Corporate videography focuses more on your company’s brand or culture than product advertising. They can provide an overview of your company, introduce new products or services, showcase customer testimonials, or promote employee morale. 

When done well, corporate videos are an excellent way to build trust and credibility with your audience.

Types of Corporate Videos

• Training tutorials 
• Educational and informative videos
• Promotional videos
• Internal communication videos
• Company profile videos
• Demonstration videos
• Corporate social responsibility videos
• Recruitment videos
• Social media videos
• Testimonial videos

The Benefits of Corporate Videos

Corporate videos provide many benefits for businesses.

Firstly, they’re an extremely effective marketing tool. A well-made corporate video can reach a large audience quickly and generate a lot of interest in a company or product. 

Secondly, corporate videos can serve multiple roles at the same time. For example, you can use them as marketing tools and employee training materials. 

Thirdly, corporate videos tend to be highly engaging and can capture viewers’ attention. This makes them ideal for delivering important messages you want people to remember. 

Finally, corporate videos are relatively easy and cost-effective, making them a great option for businesses of all sizes.

In conclusion, corporate videos offer a wide range of benefits for businesses. From increasing brand awareness to serving multiple purposes at once, corporate videos can be extremely valuable assets. 

If you’re considering creating a corporate video for your business, keep these advantages in mind to make the most of your investment.

Using a Corporate Video Production Agency

In this day and age, anyone can create a video. But not everyone can produce a high-quality, professional-looking video. If you need corporate video services, it’s best to partner with an established corporate video production company.

Corporate video production companies have the experience and expertise to produce high-quality videos that meet your specific needs and objectives. They’ll work with you to understand your brand and target audience. Then, they’ll develop a concept and script that aligns with your goals. 

In addition, they’ll have access to professional-grade equipment and editing software. As a result, your final product will be polished and professional. While it may cost more to partner with a corporate video production agency, the investment will be worth it when you see the finished product.

The Process Behind Corporate Video Production Services

1. Pre-Production

Pre-production is the first phase of video production, and it’s all about planning and preparation. In this phase, you’ll develop an idea for a video and start to put together a team to help you make it. You’ll also need to choose a location, gather any props or costumes needed, and start planning the shot list. 

This is a crucial phase of production, as it will determine the look and feel of your final video. If you take the time to do it right, you can ensure your video turns out exactly how you want it to. Need help figuring out where to start? Scriptwriting is one of the main objectives of this phase and can make or break your video. It’s important to learn about effective scriptwriting before jumping into action. 

2. Production

The filming stage is when the camera crew will begin recording all the footage for your corporate video according to your script. They’ll consider various lighting, angles, and location elements to make the video production more compelling. The footage doesn’t have to be perfect at this stage because it can be edited in post-production. 

However, it’s still crucial to have a general direction and plan for the corporate video to ensure it turns out how you want it to. Therefore, working with a corporate video production company can be extremely beneficial in ensuring that your final product is of the highest quality.

3. Post-Production

The editing process is where the story comes to life. The editor will take all the recorded footage and start piecing it together according to the script. They’ll also add music, sound effects, and graphics. The goal is to create a corporate video that’s informative and entertaining. The editor will also ensure that the video flows smoothly and that there are no dead spots. This is a critical step in the corporate video production process, so working with a professional team with experience is important.

4 Advantages of Hiring a Business Video Production Services

1. Quality Software and Content

When you want your event or project to be captured in the best way possible, you need to work with a video production company that uses the latest technology. These companies are always looking for new and better ways to deliver results, and they’re always investing in the latest equipment. You can be sure you’re getting the best possible results. 

In addition, the best video production companies are dependable. They’ll only commit to a project if they’re certain they can deliver on their promises. Consequently, you can relax and enjoy your event without worrying about whether or not the video will turn out well. 

2. Professional Insight

Working with an in-house production team may initially seem like a smart idea. After all, you have more control over the process and can ensure your team does things your way. 

However, this can also lead to stifled creativity. It can be difficult to see outside the box when everyone is on the same team. Bringing in someone from outside offers a fresh perspective that can lead to more innovative solutions. 

In addition, working with a partner can help to build new relationships and expand your network. Ultimately, there are many benefits to working with a partner on production projects.

3. Long-Term Savings

When you produce a corporate video in-house, you incur many expenses that you might not have considered. You’ll need to set aside a budget for thousands of dollars. You’ll have to hire experts and retain them on your payroll. Consider the perks they will bring, insurance, office space, and all other costs, and you’ll appreciate the importance of custom video production.  

You can save a great deal of money and hassle by outsourcing your video production needs. When you work with a professional video production company, you can be assured that your video will be of the highest quality. Plus, you won’t have to worry about any logistics associated with video production. You can focus on your business while leaving video production to experts.

4. Efficient Turnaround

In today’s business world, time is a precious commodity. With the constant demands of the digital age, ensuring that your marketing efforts are focused and executed efficiently is more important than ever. 

One way to ensure this is to partner with an experienced corporate video production agency. These professionals can save you valuable time by handling all the logistics and details involved in creating high-quality video content. 

In addition, they’ll have the expertise and knowledge needed to produce a finished product that accurately reflects your brand and helps you achieve your desired results. Whether you’re looking to increase brand awareness or drive sales, working with a corporate video production firm can help you get the most out of your marketing budget and reach your goals promptly.

How to Choose the Best Corporate Video Production Agency

Hiring a professional team is a substantial investment when creating promotional videos for your business. However, it’s an investment that can be well worth it if you end up with a high-quality product that effectively markets your company. 

Yet choosing a production company can be risky business. You must consider a lot of factors. As such, it’s important to do your homework to ensure that you choose a reputable and reliable company that will meet your needs and likewise deliver a superior product. Here are a few tips to help you make the best choice for your business:

1. Define your goals for the video. What do you want it to achieve? Who is your target audience? Answering these questions will help you narrow your search and find companies that specialise in producing the type of video you need.

2. Ask for referrals from trusted sources. Ask for their recommendation if you know someone who has used a production company. You can also check online review sites to see what others have said about various companies.

3. Get quotes from multiple companies. Once you’ve identified a few promising options, get quotes from each to compare prices and services.

4. Make sure the company is reputable and has a good track record. Check out their latest projects or ask them for case studies. Also, be sure to read the fine print before signing any contracts.

By following these tips, you can increase your chances of choosing a video production company that will create a high-quality promotional video for your business.

Goodman Lantern is a dedicated corporate video production agency with a team of experts worldwide. With globalised knowledge, insight, and experience, we can help bring your corporate video concepts to life and drive results. 

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