Originally published April 5, 2022 , updated on January 17, 2023

All forms of marketing, from billboards to brochures, website content to social media posts, have one thing in common – ad copywriting. Anybody can write copy. But not everyone has the ability to generate memorable content with a high commercial impact under a tight deadline. 

Great copy can make your marketing efforts memorable. Terrible writing can have long-lasting and damaging effects on your brand. That’s why it’s best to look for professional ad copywriting services, which will offer you a team of professionals to help with your marketing. When you find the right agency, the return is worth the investment. 

The best copywriting company will offer you a full scope of services. This starts with a research team. This team will come up with relevant topics and keywords to maximise your brand awareness. An experienced team of writers will be assigned to your brand to ensure content consistency across platforms. An eagle-eyed editor will make sure your content is impeccable. This process is all overlooked and handled by a project manager. They complete the cycle by ensuring the distribution team places the copy where it needs to be. 

Looking at the process of ad copywriting services, it’s easy to understand how an agency can save you time with its resourceful team. This article will investigate the key benefits that you can take advantage of by making use of a professional content marketing agency. 

Ad Copywriters Can Build a Positive Brand Image

When consumers search for your brand online, your copy is one of the first things they discover about your brand. It should be incredibly memorable if this is the case, shouldn’t it? 

A professional writer with experience in advertising will know how to make your brand look credible and authentic online. Your website content will make an excellent first impression as your copywriter establishes a unique tone for your brand. The information also needs to be easy to read and understand. The grammar and spelling must be precise. All this reflects on the quality of your product or service. An experienced ad copywriter will include all these dynamics to showcase your company. 

Start your online relationship off well with your audience by enlisting the best copywriting company. 

Content Can Tell a Story and Create Connections

A consumer online is on the hunt for solutions. When they search for answers on Google, they are looking for relevant information to connect with. When they find a company, it becomes a constant process of deciding if they offer the solution to their needs. 

Your content is a valuable resource to give your consumer the right information. When your customer comes across your website, they will often dig deeper. They want to learn more about you, decide if they can trust you, and only then purchase from you.

A brand story can drive them down the sales funnel. Your ad copywriter can create narratives that connect with your audience at each point of their purchase journey. At every step of the way, it needs to assure your potential buyer that your business is the right choice. 

A customer that has recently discovered your product will require a different approach to a consumer that is returning or has already added an item to their cart. 

Ad copywriting services can deliver consistent pieces to keep your brand top of mind with a range of consumers. They can create the perfect balance of professionalism and emotive language. They want your customer to see you as credible while feeling an emotional connection to your brand. 

Copywriting Businesses Can Boost SEO to Rank Better Online

A website is nothing without search engine optimisation or SEO. Because a website is your online salesperson, it needs to rank when people search for relevant keywords. Great content can help your website come up as a search engine result. 

An ad copywriting company will strategically use your niche keywords to optimise your content. They will research keywords that your market is searching for. An agency will also use important SEO practices such as catchy titles, meta descriptions, backlinks, and more to place your content in a favourable position with Google. 

Great Content Can Drive Action

Content needs to be useful to your audience. It needs to be relevant. It also needs to educate your consumer. But, ultimately, it needs to drive a purchase decision. The best copywriting companies understand this. This is why a content marketing company will focus on driving leads and actions, such as a sale. 

When it comes to parting with their hard-earned money, consumers are naturally hesitant. Trust is everything, and a good copywriter knows that action can’t be taken without first establishing credibility. This will always be the first goal with your content. An ad copywriter will allay any potential buyer’s fears and explain why your product or service offers a valuable solution. This content will appeal to both logic and emotion. 

Once your content has built desire and addressed any objections, your ad copywriter will work in a call to action. This needs to be simple yet compelling. A call to action, or CTA, could include phrases such as “buy now”, “learn more”, or “sign up”. You want to drive action and results with your copy. Reports show that pages that contain one CTA link have an average conversion rate of 13.5%. This is a great rate. Ad copywriters can help you include quality call-to-action phrases and links to encourage sales. 

Quality Copywriting Can Deliver Better ROI 

Google AdWords and Facebook paid advertising have seen a steady rise in competition. It now costs more to advertise with the two platforms. Both brands work with a quality score to set a budget for copy. Businesses can offset the raised cost by improving their quality score and relevancy. This can be done with quality content writing for the ads themselves.  

An ad copywriter can generate content that is relevant and well-written. This will boost your score and lower your cost per acquisition. This now means more consumers can see your ad for less. This offers far more value for money for your marketing budget thanks to great writing skills. 

Find out more about what ad copywriters can do for your brand. If you’re looking for the right place to access these services, give Goodman Lantern a try. We offer a full-service team of SEO experts, writers, editors, and more. No matter the platform you need content for, we’re certain our team can deliver results that can grow your business. 

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