Originally published January 13, 2022 , updated on January 18, 2023

Most businesses today face fierce competition. With a globalised marketplace, the need to stand out is greater than ever before. This is especially true for online businesses. But there is a surefire way of marketing your brand well. And it involves sharing engaging copy. Most business people don’t have time to be writing and sharing content consistently. If that sounds like you, you may want to consider outsourcing. Using professional content marketing services is not only an easy way to generate copy, it’s also the key to outranking your competitors. 

Outsourcing your writing and editing requirements to an agency will save you time and increase your revenues. It is the highest value-for-money investment your business will make this year. 

There are nine key reasons why you should consider outsourcing to a content marketing agency in 2022.

1. Boost Your Audience Retention

When you deliver great blogs and articles, you get recognised by your audience. An informative piece has the potential to deliver a positive experience. The more positivity and value your readers extract from your articles, the longer they are likely to stick around. 

Longer-length pieces that are helpful are especially great for audience retention. Search engines track the length of time that readers linger on a page. If your content is good, chances are your audience will stay on your site for longer. Google picks this up as good audience retention and rewards you for it by ranking your page higher. 

2. Improve Social Media Presence with a Professional Content Marketing Agency

A digital content marketing agency will create excellent pieces for your brand’s website. Your business can snip longer articles into bite sizes and share them on social media. When you post these snippets, you can also share the link to the longer piece. Think of each snippet as a teaser to entice your audience to click the link. Every click this link generates drives traffic back to your website which is great for SEO. When Google recognises that traffic is coming in from an outbound link, it rewards your site by boosting your search result rankings. 

As a bonus, this content builds brand awareness on social media too. You’ll be attracting followers on your LinkedIn or Facebook pages, and audience members on your website. It’s all as simple as redistributing the same content across multiple channels. 

3. Build Credibility and Trust

The more your brand speaks about its unique ability to solve your target market’s problems, the more likely it is to be understood. When you clearly explain how your product or service works, you gain trust with your audience. Outsourcing to professional content marketers will produce engaging articles that simplify the niche topics in your industry. The agency will also expertly place your product or service as the solution. This writing is much like a review online. When found, your audience will read it. They will understand more. And they will see it as a form of online credibility. 

4. Generate Leads

When a content marketing agency continuously generates fresh and engaging copy for your company, it drives credibility. Content can also establish your product and serve as a way of voicing your perspective on niche industry topics. This generates more leads for your business. The content you get from an agency will include a strategically-placed call to action that links directly to a contact form on your site. This strategy makes it easy for prospects to get in touch, which often results in a direct lead. 

5. Drive Conversions Using a Reliable Content Marketing Agency

Professional content marketers know how to produce articles that educate, entertain, and engage your reader. Education is an excellent way to help consumers connect with your business. The more value and relevance they see from your product the better. When helpful content includes a clear call to action, it can increase conversions. 

6. Boost Search Engine Optimisation

High-quality writing on your website is a must, in Google’s opinion. An agency will be well-versed in writing precisely for SEO while ensuring copy is of value to its readers. Opt for an agency that has a track record of producing superb articles timeously. They will ensure that each article will feature the perfect industry-specific keywords. Along with building trust with your audience, this builds trust with search engines too. These best practices will ensure you start ranking for search terms above your competitors. It’s the best way to compete online. 

7. Become an Industry Thought Leader

With meticulous research and expert writers, an agency can delve into insightful topics for your brand. Your articles should explore trends, predictions, innovations in your industry, and more. When you release relevant news relating to your sector, it garners a lot of online attention. This attention is typically from people seeking out solutions or products like yours. Releasing industry-relevant content establishes your business as a thought leader. Decision-makers have been shown to increase business with those putting out thought leadership content.

8. Generate Brand Awareness and Loyalty

We’ve established that content marketing uniquely builds brand awareness and gets your brand to rank well online. This creates a loyalty loop in which the more content your customers consume from you, the more likely they are to see new articles you release. This keeps you top of mind. When customers get used to great writing from you, this drives loyalty and keeps them coming back for more.

9. Get Value for Money with Services of a Content Marketing Agency

Using a digital content marketing agency has proven to be one of the most cost-effective investments for any business. An agency will free you up for other important tasks while they take care of tailor-made writing that’s catered to your target audience. Compared to paid and traditional forms of marketing, content delivers more value and packs a punch with its long-term SEO benefits. 

These are some of the many benefits an agency can harness for your business. Ensure your business invests in a content strategy by an agency like Goodman Lantern and reap these nine key advantages to outrank your competitors. 

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