Originally published July 31, 2023 , updated on July 31, 2023

Are you struggling to drive traffic to your website despite your best SEO efforts? As a business owner or marketer, you know that having a strong online presence starts with creating valuable SEO pillar content. However, creating content that generates traffic to your website can be a daunting task. 

That’s where a traffic-generating pillar page comes in. In this article, we explain the benefits of SEO pillar content and how to create a pillar page strategy. We also delve into pillar blog posts and pillar page best practices. Read more below.

What Is a Traffic Generating Pillar Page?

An SEO pillar content page is a comprehensive piece of content that serves as a hub for a particular topic. It’s called a pillar because it provides the main support for a topic cluster. This consists of a group of related pillar blog posts providing additional information on subtopics within the main topic.

A traffic-generating pillar page is a type of pillar page specifically designed to attract visitors to your website. By creating a pillar page on a broad topic related to your business, you can establish yourself as an authority in your industry. Equally important, you will drive more traffic to your website.

Why You Need a Traffic-Generating Pillar Page Strategy

One of the biggest pain points for businesses is the struggle to rank higher in search engine results. This is where a pillar page strategy can be particularly useful. By developing a comprehensive, well-organised page that covers a broad topic, you can establish your business as an authority in your industry and increase your search engine rankings.

SEO content pillar pages can also serve as a powerful lead-generation tool. By providing high-quality, valuable information, you can attract potential customers to your website. Once there, you can encourage them to engage with your business.

Creating a Traffic-Generating Pillar Page: Step by Step

Now that you understand the benefits of a traffic-generating pillar blog posts, it’s time to get started on creating your SEO pillar content page. Let’s take a closer look at how to implement one into your pillar page strategy.

Step 1: Choose a Broad Topic

The first step in creating an SEO pillar content page is to choose a broad topic. This topic should align with your business goals and be related to your products or services. It should also be something that your target audience is interested in. For example, if you sell natural beauty products, your topic could be “The Benefits of Using Natural Beauty Products.”

Step 2: Conduct Keyword Research

Once you’ve chosen your topic, it’s time to conduct keyword research. This will help you identify the specific search terms. These are the search terms your target audience uses to find information related to a topic. Use a keyword research tool to identify high-volume, low-competition keywords you can target in your content.

Step 3: Plan Your Subtopics

Next, you’ll need to plan the sub-topics covered on your pillar page. These subtopics should be related to your main topic. It should also provide additional detail and context. You can use your keyword research to help identify relevant subtopics.

Step 4: Create High-Quality Content

It’s time to start creating your SEO pillar content page! As part of your pillar page strategy, ensure your page is comprehensive and well-organised. It should feature clear headings and subheadings for easy reading and navigation. Use high-quality images and graphics to break up the text and make your content more engaging.

Your content should also be optimised for search engines. This means incorporating your target keywords in strategic places. This includes your headings, subheadings, and throughout the body of your content.

Step 5: Link to Supporting Blog Posts

Your SEO pillar content page should serve as a hub for related content. It should link to supporting blog posts or resources within your website. This helps to establish your website as an authority in your industry. It also encourages visitors to explore more of your content.

Step 6: Optimise for Social Media

To maximise the impact of your pillar blog post, optimise it for social media. This means including social media sharing buttons on your page. Also, use engaging images and graphics, and craft compelling social media posts to promote your content.

Pillar Page Best Practices 

Now that we understand the basics, let’s look at some of the best practices for creating a pillar page:

1. Optimise Your Pillar Page for SEO

Now that you have created an SEO pillar content page, it’s time to optimise it for search engines. Your SEO pillar content page should be structured to make it easy for search engine bots to crawl and index your content. Here are some tips to optimise your pillar page for SEO:

• Use relevant keywords in the page title, meta description, and URL
• Optimise your headings (H1, H2, H3) and subheadings for search engines. Do this by including your target keywords
• Use internal links to connect your pillar page to related pages on your website
• Add alt tags to your images. In this way, search engines can understand what they are about
• Ensure your pillar page is mobile-friendly. Mobile-friendliness is a key factor in Google’s ranking algorithm

2. Promote Your Pillar Page

Once your SEO pillar content page is published, it’s time to promote it. Ensure that your target audience can find your pillar page easily. Here are some ways to promote your pillar page:

• Share your pillar page on social media channels like LinkedIn, Twitter, and Facebook
• Send an email blast to your subscribers announcing the publication of your pillar page
• Share your pillar page in online communities and forums where your target audience is active
• Use paid promotion methods like Google Ads, Facebook Ads, and LinkedIn Ads to reach a wider audience
• Collaborate with influencers and bloggers to promote your pillar page

3. Monitor and Update Your Pillar Page

Creating a pillar page isn’t a one-time task. You need to monitor its performance and update it regularly. You need to keep it relevant and engaging. Here are some tips for monitoring and updating your pillar page:

• Use analytics tools like Google Analytics to monitor your pillar page’s performance. This helps with understanding traffic, engagement, and conversion
• Use heat map tools like Crazy Egg to analyse how users interact with your pillar page. It helps identify areas of improvement
• Update your pillar page with new information, statistics, and insights. Keep it fresh and relevant
• Check your pillar blog posts regularly for broken links, outdated information, and other issues that can affect its performance

Wrapping Up SEO Pillar Content Creation

A traffic-generating SEO pillar content page is a powerful tool for driving traffic. It also builds authority and engages your target audience. By following these tips, you can create a pillar page that educates, informs, and inspires. It will also boost your SEO and content marketing efforts. Remember to keep your audience’s pain points and needs in mind while creating your pillar page strategy. Also, promote and update it regularly to ensure its continued success. 

If you’re struggling to create really valuable SEO pillar content pages, reach out to Goodman Lantern for help. Our team of expert SEO strategists and content marketers will help you with all your content marketing needs.

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