Originally published April 21, 2023 , updated on July 10, 2024

The EdTech industry is booming. This comes as no surprise considering the implications of the COVID-19 lockdowns. For example, one report states that distance learning enrollment rose to 170% in 2021 following the COVID-19 lockdowns. 

This surge in online learning demand has resulted in the industry attracting attention from investors and students alike. But this rise in attention means that the industry has also become highly saturated. As a result, Edtech brands must be cutting-edge to stay competitive. 

This is where working with educational content writers can be helpful. In this blog, we’ll explore how these writers can benefit businesses in the EdTech industry today.

Four Benefits of Content Writing for the Education Industry

Edtech writers use multiple marketing techniques to create an authentic connection with your audience. Using captivating copy and dynamic visuals, e-learning content development teams can help craft online messages that really resonate with your ideal target buyer. 

Ultimately, marketers use SEO content writing techniques to help you form positive ongoing partnerships with your clients. Here are four ways you can use these writers to strengthen your brand image, boost your services, and propel your business forward: 

1. Content Writers Forge Customer-Company Connections 

According to Forbes, customer experience will involve more than attracting and engaging a wider audience this year. It’ll also mean businesses must foster deeper relationships with their existing clientele to retain them. 

But budding Edtech businesses may not have the time or resources to foster these customer connections on top of other business priorities. Working with an SEO content writing agency could help take the pressure off your team so they can focus on running and growing your business instead.

Marketing agencies use thoughtfully distributed copy to do more than advertise a brand or service. Educational content writers craft copy that gets traction. Next, they collect metrics updated in real-time to get to know a business’s audience to help you meet their needs and connect with them. This will help forge long-term relationships. 

Long-term customer relationships have many benefits. Emphasising ongoing sales by creating a lasting client partnership ensures companies get a higher return on investment (ROI). Long-term partnerships are a sign of lower churn rates, too. 

As a result, your institution can save money that might otherwise be spent on acquiring new customers. What’s more, long-term relationships can keep your company’s profits somewhat consistent.

2. Educational Content Writers Can Earn Customer Trust

Prospective students consider a business’s reputation when selecting an Edtech institution. For up-and-coming businesses, earning an audience’s trust takes time. Working with educational content writers is a great way to build a credible business reputation and garner your prospects’ trust more quickly. 

Strong SEO content writing techniques can help your Edtech business win over your customer’s trust in many ways. Nowadays, customers value company transparency. So, your marketing agency could showcase your business processes in ways that are easy to understand and fun to read or watch. For example, an agency could explain your business’s history or mission in an engaging video. 

If your business has a great reputation, it can seem more credible and, thus, more trustworthy than your competitors. Trust in your organisation’s abilities attracts a wider client base and can prolong customer loyalty – keeping students returning to study further or upskill.

E-learning content development writers can communicate honest messages in engaging and relatable ways. As a result, your Edtech business can focus on providing excellent services that only add to your business’s rising reputation.

3. SEO Content Writing Agencies Can Help Humanise Your Brand

When writing content for the education industry, an agency can help strengthen your brand’s image by humanising your brand. Humanising your brand means you’re making it more relatable. 

And a relatable brand taps into changing online trends alongside your customers’ evolving needs. Again, staying current with the latest trends and rising customer demands can be time-consuming. 

An SEO content writing agency can keep your brand relatable by collecting your online audience’s metrics in real-time. They do this by assessing your brand’s wider digital marketing campaign’s interactions, impressions, likes, and shares. As a result, the agency can update your brand messaging to stay in tune and relatable to your audience.

Collecting data metrics is also how SEO content writing agencies can optimise your business’s online messaging. Even old posts can offer value to your business in the form of measured metrics. 

Resultingly, content writing for the education industry can help Edtech businesses stay relatable and attractive to their audience while maximising the outcome and value of their invested marketing efforts. 

4. Create Captivating Curricula

Consider this: the human attention span is shrinking. According to CNN, people can stay focused on one screen for an average of 47 seconds. So, retaining students’ interest online will require the most captivating courses with exciting visuals. This is where marketing agencies with e-learning content development expertise can help.

E-learning content development services can be used to create learning materials that keep students captivated. They can incorporate attractive designs and leverage learning software that is functional and easy to use. 

For example, marketers can use videos, images, and infographics to make learning fun. Captivated students are more likely to enjoy their courses. And students who enjoy their courses are more likely to work hard and excel. 

If your Edtech business has a high pass rate, this can raise your organisation’s reputation. Engaged students may also leave positive reviews. By creating captivating curricula, educational content writers can help your EdTech institution meet today’s customers’ increasingly demanding expectations while staying ahead of your competitors

Let’s Work Together!

With the rising popularity of Edtech businesses, content writing for the education industry has become increasingly sought-after. Educational content writers can build your brand from the inside out. From e-learning content development to brand building using SEO content writing, these marketers are powerful brand partners in an increasingly competitive EdTech market.

At the crux of it, a marketing agency and your EdTech institution aim to do the same thing: attract, educate, and engage your audience. It’s why the Goodman Lantern team is so passionate about e-learning content development and education industry marketing. Our diverse service offerings cater to our client’s needs in an evolving digital landscape and a disruptive global economy. 

If you’re interested in working together, contact us for a quote. Our team is ready to jump on board and set your brand apart!

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