Originally published November 30, 2021 , updated on January 23, 2023
From everyday items to specialised products, we understand the importance of brand awareness and positioning in the manufacturing industry. Our expert writing team creates content that showcases the gap your product fills so that your site traffic and sales increase.
The Future of Manufacturing is Steeped in Technological Advancements
As society shifts to a more sustainable lifestyle and technological advancements, manufacturing evolves to follow the trend. Consumer demands are constantly changing, and the future is no different. The manufacturing process will transform to incorporate new tech, such as artificial intelligence and robotics.
Demand and supply will continue, with the competition between manufacturing companies remaining high. Content writing is one of the best ways companies can stand out from the crowd, connect with their audience, and increase revenue.
The Manufacturing Industry Uses Specialised Content to Boost Sales
Below are a few ways content can help boost the growth of manufacturing businesses
Content enriched with SEO keywords that follow the latest in-demand trends helps boost companies’ visibility and products, attracting more potential customers.
Informal and relatable content that speaks to your target audience creates a deeper level of trust and positions your company as an expert in the field.
Every product needs to prove what role it’s filling or the problem it’s solving. Content writing does just that. With customised copy that showcases the speciality of your product, your brand can reach a wider audience and increase sales.
Content that is both magnetic and engaging sets companies apart from the crowd. In a saturated market, it’s copy that potential customers are drawn to.
How Can We Help You Grow?
We can curate the ideal marketing strategy
Consistent communication and evolving content help your brand and business grow. Our team can devise a long-term marketing strategy to boost your brand’s visibility and revenue.
We take time to understand your brand and product
When it comes to manufacturing, it’s not only about what your product is but also why it’s needed. Our expert team researches the market and your target audience to craft persuasive content that seals the deal.
We can elevate your search rank
We stay on top of all the latest consumer and digital trends that help position your company as a leading force in the industry and increase traffic onto your site.
Our talented writers craft a variety of content forms
Whether you need an informative brochure, a compelling white paper, or an entertaining blog post, we can provide the goods. Our content writing team specialises in a wide array of content forms to help boost your brand’s awareness.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Goodman Lantern created best-in-class technological deliverables, strategised impactful avenues for business growth, and delivered compelling tools to pitch the app to investors.Promo
Outsourcing everything to their company has been a big relief.Asian Pharmaceuticals
Honestly, I don’t know how I could have ever had such a successful (crowd-funding) campaign of $45,000 without them.African Sunrise Safaris
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Manufacturing Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Team of Professional and Driven Content Creators
Our expert team of native-English speakers specialises in creating high-ranking content for a wide variety of businesses and industries around the world. Their passion and knowledge help us curate magnetic copy every time.
Our expert research team is trained to find the highest-ranking keywords, while our writers are specialised in weaving SEO enriched copy into your content for the best search results.
Increased Traffic and Conversion Rates
We prioritise staying on top of the latest digital trends to ensure the content we create produces the highest conversion rates. With an increase in traffic, you can attract more clients and increase your revenue
Accurate research and execution
We ensure that every fact is checked and cross-checked to ensure the best and most accurate content to reach the desired results.
Quality Content Every Time
We base all of our content and copy on the highest standards. You can rest assured that all content delivered has been edited to only the finest of its kind.
All of our projects are assigned a project manager, and you will be granted a direct line of communication with them. We aim to create a long-lasting and strong relationship with our clients to produce results that are in your best interest.
What does your content writing service for Manufacturing companies include?
Be it a computer manufacturer or a clothing company, both produce products that fulfil a need of their customers. Our Manufacturing content writing services help illustrate that to a targeted customer base concisely and compellingly.
We use content strategy, planning, and distribution to increase traffic to your site and boost sales. Moreover, our team of manufacturing writers helps position your brand as an industry thought leader. So, whether you need manufacturing copywriting or a branding strategy – we are up to the task.
What types of Manufacturing companies do you work with?
Manufacturing is an expansive industry that includes clothing and textiles, chemicals and plastics, electronics, food, and metal products, amongst other goods. We have a large team of industry experts, seasoned writers, and talented editors. Collectively, we offer content writing for all verticals of the industry.
Our clients come from different industry niches and have diverse content and marketing needs. To accommodate each of them, our team carries out in-depth research into their niche so that we can generate factual, accurate content that their customers would resonate with.
What kind of content do I need?
A buyer’s journey usually begins with an interest in a product, actively evaluating options, and then making a decision. If their experience is positive when they make their decision, then they are likely to stay on with the brand after the purchase. The most effective strategy caters to each of these stages with a combination of manufacturing content writing.
eBooks, social media, and website content help raise awareness within your audience. Comparison guides, case studies, and buyer’s handbooks help them come to a decision and convert them into a customer. Newsletters, brochures, and blogs ensure that, after the purchase, they stay connected with your company.
What blog topics are your Manufacturing writers familiar with?
Blogs are a versatile tool because they can serve content meant for various stages of the sales funnel. For customers at the top of the funnel, blogs can give clarity on your products and simplify complex concepts. This can look like blogs that have how-to guides or frequently asked questions.
For the latter stages, you can create blogs that will resonate with specific customer sections. Eco-friendly customers would enjoy blogs on sustainability. Tech enthusiasts would find value in your unique insights on industry trends. As long as you are providing an original and useful perspective, a blog can help establish you as an expert in your field.
Why go with content marketing over traditional marketing?
Traditional marketing focuses a lot on generating awareness in broad audiences. It can be too general to be effective. Content marketing is a targeted approach that leads to better-performing content that ranks higher on various metrics and KPIs.
Manufacturing content writing is also useful past the initial raising awareness stage. It can help you create brand loyalty and ensure optimal experiences across your buyer’s journey. In the long term, creating a loyal community of customers gives you much a higher return on investment.
How does high-quality content help my business?
High-quality content serves many functions. It increases brand awareness and sets your company apart from the competition. It helps you educate and engage with customers without pushing a hard sale of your product.
Content enriched with SEO keywords helps boost your brand’s and products’ online visibility. This helps you connect with your audience, attract more prospective customers, and increase overall revenue.
How do I get started?
Learn more about our Manufacturing content writing services today! Book a call with us and find out how we can help grow your Manufacturing business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.