Raise Awareness and
Engagement with
Disability Insurance
Content Writing Services

A good disability insurance content writing agency can help you
explain your business’s products and services clearly and
effectively. The right content partner can also help you show
potential customers that your business has the solutions they need.

Disability Insurance Protects Customers From the Financial Impact of Severe Health Issues


Disabilities can affect people’s lives in many ways, whether the disability in question is visible or not. When it prevents someone from working, a disability insurance policy will provide them with an income.

This financial protection can be crucial for individuals and their families. Breadwinners, in particular, are likely to use a significant portion of their income to pay bills and maintain a certain standard of living.


Some employers offer disability and long-term illness insurance as part of their contracts. But this isn’t always the case.

Disability insurance businesses can give consumers a financial protection policy unique to their situation. What’s more, individuals can be eligible for government benefit schemes too.

A Sustainable Future for the Insurance Industry


Disability insurance is one of the industry’s more in-demand insurance policies. The reason is that short- and long-term disability insurance can give someone up to 80% of their income, which they’re free to use however they choose.

The primary provider of a family, people with recurring disabilities, and those with physically demanding jobs are just a few examples of individuals likely to benefit more than others from disability insurance.

The result is that insurance companies can usually rely on a steady flow of earnings by offering disability insurance services.

For the same reason, insurance companies can also benefit from focusing on long-term policies. These policies give them the resilience to adapt to changes in markets, the economy and employment legislation, for example.


Content Can Establish You as a Trusted Provider and
Industry Expert

Many businesses fade into the background because their products and services aren’t competitive enough. Disability insurance content providers like you can turn this situation around by using content to establish themselves as industry experts.

Many disability insurance content providers do this with well-researched content that explores trending industry topics. Creating regular content also shows that your business is integrated with the industry and can help consumers navigate it.

When choosing between different insurance providers, consumers look for reasons to trust. Your business can build trust and credibility with high-quality, sharable content that talks to your customers’ pain points. Good feedback, recommendations, and shares show potential customers that others consider your business a trusted source of content and a trustworthy supplier.

How Can We Help You Grow?


Goodman Lantern is an established disability insurance writing agency. As such, we can help your business grow by producing effective marketing content around the subjects that matter to your target audience.

The time consumers spend reading the content on your website or engaging with your social media posts is an important indicator of effective online marketing. With our content writing services, you’ll be able to increase engagement.

One of the main ways we guarantee results is by boosting our clients’ online visibility and authority. For example, your potential customers are looking for good disability insurance coverage but might be sceptical or unsure if it’s the right policy for them. Goodman Lantern can help you identify what your audience is looking for while providing your readers with the answers they require.

Our insurance SEO content writers can drive company growth by expanding your reach. Informative and compelling content on your social media platforms and in blog posts helps establish your business’s online presence. Consumers can then use these pieces of content as portals to discover your business’s products and services.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimise website content for your online store

Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long-form content, we can amplify your sales and boost your online presence

An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Helping Hundreds of Businesses with
Our Expertise & Dedication


Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App

“The communication is excellent and you receive responses within 24 hours.”

Balavendra Anthony

Marketing Manager, Flatworld Solutions
testimonal box

“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Marketing Manager, AutoStore

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Professional Disability Insurance
Content Writers Can Help You


Goodman Lantern’s team of professional disability insurance content writers can help your business to implement an effective content marketing strategy. Over time, our disability insurance marketing content will help you to attract new customers.

Furthermore, as a disability insurance content writing firm, we’re able to help you throughout the content creation process. So if your business isn’t sure where to start with its content marketing strategy, our disability insurance content writers are available to discuss and help implement it. This approach helps your business put out content consistent in style, tone, and quality which is important in creating a professional brand image.


Content writing is a highly efficient form of marketing as it fulfils multiple roles. For niche areas like insurance policies, disability insurance content providers can prove invaluable in improving your business’s search engine ranking. Goodman Lantern’s disability insurance content writers have a thorough understanding of search engine technology and best practice, allowing us to give you content your audience will find more easily.


This increases the likelihood of your business forming a connection with someone that needs your services. As a result, your content marketing efforts become more efficient. Ultimately, our disability insurance content writers will save you money and time.

As part of Goodman Lantern’s services, our disability insurance content writers can adapt their approach to your content needs. This is critical in an industry like insurance, where economic, geographical, and legal factors frequently change, affecting the content consumers seek online.

Disability Insurance Content Writers FAQs

bottom-blobWhat Topics Should My Insurance Business Be Writing About?

The worthwhile topics will depend on your business goals, target audience, customers' pain points, competitors, and products and services. The key area to focus on is what consumers in your industry care about. Covering topics that relate to your audience’s priorities and concerns is more likely to drive engagement. This is important, as the more consumers interact with your business’s content, the more likely they are to become loyal customers.

bottom-blobShould I Use Disability Insurance Content Writing Services to Rework My Old Content?

Yes. Depending on the topic, content can remain just as relevant for consumers years down the line. More importantly, old content can still be a potential customer’s first interaction with your business. A disability insurance content writing firm can ensure your entire content portfolio is up to date. That way, your business will always make a good impression.

bottom-blobShould I Put Calls To Action In My Insurance Content?

Yes. CTAs persuade readers to act after they’ve read your content. Your disability insurance content writing should be about providing your audience with solutions to their problems, chief among which should be your products and services. As such, a CTA is a simple way of nudging consumers towards becoming customers. We’ll help you create strong CTAs that drive results.

bottom-blobHow Much Will Disability Insurance Content Writing Services Cost My Business?

The cost of content writing services depends on a few factors. You should consider the complexity of the task, how long it’ll take, and the experience of the disability insurance content provider. When it comes to content writing, though, you generally get what you pay for: higher costs = better results.


Get in Touch

In this digital age, effective content marketing can be key to the success of a business. Goodman Lantern’s mission is to help as many businesses as possible to harness the power of content to achieve their goals. Contact us and start your content journey today.

a14 work

At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.

By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.

Want to have a bigger impact? Get in touch with us at
impact@goodmanlantern.com or learn more.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)


“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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