Create Renter’s Insurance
That Attracts the
Majority of Families

Renting can be a long-term commitment for individuals and families, and the
right kind of insurance is often top of mind. Renter’s insurance content writing
services can help your insurance business show potential customers how to
get the most out of their insurance products.

Protect Your Customers’ Essentials and the
Things They Can’t Live Without


Renter’s insurance covers damage to personal possessions. It involves factors outside the owner’s control, such as theft, fire, certain natural disasters, or water damage.

Landlords will likely have tenancy liability insurance to protect their property and any furnishings and fittings that come with it. However, they’re not obliged to provide renter’s insurance, which is where your business comes in.


When items like fridges, showers, and geysers break, it can dramatically reduce your policyholder’s quality of life. For instance, food might go off with a lack of refrigeration, or customers may struggle to get on with their day without running water.

As such, today’s customers expect their insurance services to guarantee a rapid response and good support when things go wrong. High-quality content can help you to provide this service.

Digital Transformation Reshaping the Insurance Industry

The insurance industry, and its products and services, often involve time-consuming processes. These include risk evaluation, underwriting, and ruling out fraudulent service providers.

However, artificial intelligence, machine learning, automation, cloud computing, Big Data, and other technologies are helping to streamline the customer experience.

These technologies can save consumers time and help improve your business’s operations and overall efficiency. They also help the industry to develop new products and services that meet rapidly changing customer demands.


Additionally, technological advances shape how insurance companies like yours interact with target customers and policyholders.

Most companies that offer renter’s insurance benefit from making all their services easily accessible online. This is where good user experience (UX) and customer experience (CX) become critical, and good content can make all the difference.

SEO-Optimised Content Can Help
Customers Choose You


Search engines continue to be the tool most people use to research services like renter’s insurance. As such, it makes sense to market your business online and prioritise good SEO practices.

Content with an SEO focus will go a long way in improving your visibility online. Search engine-optimised content helps consumers discover your products and services through search engines. Then, once they’re on your website, you can convince them to purchase from you with great copywriting.


Moreover, consumers who come across your business online will most likely need your help. This is because the keywords they use to search are likely to match the services and products you offer.

By appearing high in the search engine results pages and closely matching users’ search terms, they’re more likely to notice your business.

How Can We Help You Grow?


With home ownership becoming harder to attain globally, more people are looking to rent.

Goodman Lantern can help you capitalise on this increased demand by attracting consumers with great renters’ insurance content writing services.

We can help your business grow with content marketing that aims to connect you with your target audience. Building a solid relationship with your customer base will help to ensure they keep using your insurance products year after year.

Expanding operations usually comes with increased expenditure. However, a reliable source of income from loyal customers can help your business balance cash flow.

The Goodman Lantern team will also pay attention to your brand voice. A consistent style and tone will create a sense of familiarity.

With good renters’ insurance content writing services, your customers will understand your mission and what you stand for. Ultimately, this makes for a loyal customer base who will recommend your products to others.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimise website content for your online store

Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long-form content, we can amplify your sales and boost your online presence

An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Helping Hundreds of Businesses with
Our Expertise & Dedication


Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App

“The communication is excellent and you receive responses within 24 hours.”

Balavendra Anthony

Marketing Manager, Flatworld Solutions
testimonal box

“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Marketing Manager, AutoStore

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

How Our Renter’s Insurance Content
Writers Can Help You


Goodman Lantern’s renter’s insurance content writing experts have the practical experience to help your business grow with valuable content. Whatever project you have in mind, our team of writers and editors is ready to apply themselves.

We work closely with you to determine what content best suits your needs. Our insurance content writing experts, editors, strategists, and researchers then strategise on delivering high-quality insurance content that talks to your customer’s pain points.

Renter’s insurance can be a big money and time commitment for policyholders. Often, this means consumers do a lot of research beforehand and have many questions about the industry.


Our renter’s insurance content writing experts will help your business identify the answers your audience is seeking. Then, we’ll provide answers to their questions through relevant, valuable content.

Our content creation process will help your business appeal to your customers at every stage of their journey. With renter’s insurance, for instance, people might need to create a priced inventory of their possessions before they contact an insurance company.


Our writers can help your business by creating content that gives your customers practical value. Using the above example, a blog post with tips for cataloguing household items shows you understand your customers’ concerns.

Quality content assures your customers you have their best interests at heart. Over time, this helps build your brand’s authority and trust. We help you use this to drive customers to action, naturally increasing sales and growth.

Renter's Insurance Writing Services FAQs

bottom-blobCan Content Writers Help With Insurance Application Pages?

Yes! Our content writing services are extremely flexible. Goodman Lantern’s insurance content writing experts can create content for all manner of website pages. For application pages, we help lay out written text simply and concisely, making it easier for customers to convert.

bottom-blobWhat Does My Business Stand to Gain From Renter’s Insurance Content Writing Services?

Where do we start? Creating effective content is an enormous task for an in-house team that requires years of commitment. A renter’s insurance content provider will save your business time and resources. As a result, you can gain an exciting portfolio of marketing content with the freedom to focus on your business processes at the same time. What’s more, with insurance content writing experts, you’ll be able to connect more deeply with your business’s audience. This helps boost your brand’s authority and social media presence, leading to greater consumer engagement.

bottom-blobDo Your Services Include Visual Content?

Yes! We have various services that help businesses with visual elements and content formats. Among these are infographics, animations, presentations, illustrations, logos, and videos. Goodman Lantern has the expertise to provide you with any content marketing element you need, created to a professional finish.

bottom-blobWhat Other Types of Insurance Companies Do You Work With?

Goodman Lantern aims to help as many businesses as possible to achieve their business goals through valuable content. Our industry knowledge and research expertise allow us to deliver on this promise. For the insurance industry, we offer content services for the following:

  • Auto insurance
  • Life insurance
  • Disability insurance
  • Home insurance
  • Health insurance
  • Long-term care insurance

Get in Touch

Looking for a unique content strategy to help achieve your business’s goals? Goodman Lantern has insurance content writing experts to help you on your content marketing journey. Contact us today, and we’ll help your insurance company take its renter’s insurance content to the next level


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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