Data Enhances the Financial World and the
Customer Experience
The financial world is undergoing a revolution. As society pivots to a more digitised way of living and working, so are our banking systems, processes, and experiences. Our traditional idea of banking was rooted in in-person consultations, banking offices and branches, and hand-to-hand operations.
Today, the world of finance has evolved to meet the trends and demands of this modern era. It’s official: finance is digitised. With this transformation and shift comes a growing dependency on data.
Banks and other financial institutions require in-depth information on their customers’ behaviour and the overall activity of the digital financial world. Moreover, digitalised companies need to understand their audiences to stand out in a crowded online marketplace.
Innovative data approaches can help financial organisations enhance customer experience (CX) by gathering and analysing information on what customers like best. The more data they receive, the better they can tailor their CX to suit their target market. Ultimately, they’ll create a loyal customer base.
How Technology Has Changed Financial
Operations
We live in a technology-driven world, and the applications of artificial intelligence (AI), machine learning (ML), cloud computing, and robotics will only increase. As such, many organisations in the financial industry have transformed their business operations.
Many financial institutions have digitalised at least some of their operations. As a result, nearly every financial process can be performed via cutting-edge technology, from managing bank accounts to taking out loans. Therefore, technology has made banking and other financial and economic systems and processes more accessible, quicker, and affordable.
As a result, many more customers use digitalised online tools to perform their financial tasks. With the increased demand and supply comes the emergence of data and its usefulness to enhance and improve operations, CX, and user experience (UX) for optimal growth and success.
Content Strengthens Relationships With
Existing and Potential Clients
Financial data solution writing can boost your credibility, highlight your unique offerings, and position your business as a thought leader in the industry. With expert financial technology writing, you can convey your values and solution-driven products and services to help target customers better understand your company. Ultimately, this builds trust.
When you take a more personalised approach to content, readers are more likely to feel a sense of comfort when they interact with your brand. What’s more, content tailored to a specific target audience can help potential customers feel seen and heard while offering the information they require. All of the above, paired with good SEO practices, attracts and retains customers in an organic and sustainable way.
How We Can Help You Grow
We Know Your Audience
We have a global team of professional financial content writers that provides insight and perspectives to create copy that speaks directly to your target audience. Our financial content writing solutions will showcase your unique offering and position you as a key player in the industry. We can help generate leads and drive prospects down the sales funnel.
We Can Turn You Into a Visible Thought Leader
Financial technology writing helps businesses to showcase their authority and expertise. With SEO-enriched content that remains up to date with the latest digital trends and teaches your audience something new, we can position your company as a thought leader in a crowded industry. This will help your business generate leads while reminding your existing customers of your value.
We Create Content That Informs and Inspires
Our financial data solution writing services include creating copy that educates prospects on the financial media and data solution industry. Our writers will untangle complicated jargon and concepts to simplify your unique offering, helping potential customers understand why your brand and business are the go-to in the marketplace.
We Have Extensive Experience and Expertise
We have a driven team of experts from around the globe, with each professional financial content writer and editor offering a great skill set. As such, our in-depth content marketing services can guarantee only the highest quality.
Case Studies
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereUsing long-form content, we can amplify your sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
“Whenever we’ve provided feedback or suggestions, they have always been receptive and open to making changes.”
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
How Our Writers Can Help You With Your
Financial Media and Data Solution Content
We’re fluent in the language of search engine optimisation and ensure each landing page and web article contains target keywords and phrases that will help your desired market reach you while also increasing your search page ranking. With valuable, informative content that improves overall visibility, we can assist in raising visibility and generating more leads.
As financial data solution writing experts, we create educational, informative, and valuable copy while remaining compelling and exciting. This means your audience will understand your company and the industry more deeply while enjoying high-quality, solution-driven writing.
Our top priority is to help your company reach its business goals. You’ll be assigned a dedicated team with an editor and at least one writer that will take you through every step of the process. You’ll approve every word we write, and if you have any requested changes, we’ll amend the copy to ensure it meets your standards – all within a short time frame.
Financial Data Solution Writing FAQs
How does your financial-media and data-solution writing services work?We’ll host a kick-off meeting with you and your team to discuss your company, offerings, and business goals. If required, we’ll analyse your current content strategy, marketing efforts, brand voice and tone, and target audience. Subsequently, we’ll formulate an effective and targeted content strategy that includes everything from content pillars to distribution platforms. Once we’ve developed the plan, we’ll put together a team of expert writers to craft your content and execute your strategy. We consistently revise and review the responses and re-evaluate our approach to better suit your business requirements.
Are your writers specialised in financial technology writing?Yes, our team of writers hold extensive experience in the financial technology industry and has an intimate understanding of data solutions and financial media. We combine a multitude of backgrounds, perspectives, and experiences to craft compelling copy that drives results.
Are revisions included in the services?Yes. If you aren’t pleased with the content, we’ll immediately chat to the team and revise the work at no extra cost.
Why would I need financial technology writing services?Content writing is one of the most powerful tools in marketing today. In a crowded marketplace, it’s important to effectively articulate your offerings and how you can address your customers’ pain points. Connecting with your target audience through highly targeted writing will help you to build a good reputation. You’ll also increase your visibility and ultimately convert more leads.
Will the content be unique?As a content writing agency, it’s one of ourpriorities to ensure each written word and every piece of content created is valuable, authentic, and original. We adhere to strict standards. Aall our work is triple-checked and reviewed to ensure our clients receive high-quality work.
Get in Touch
Looking to elevate your brand, increase your visibility online, kick dust in the eyes of your competitors, and convert more leads? We’re here to help. Book a consultation call with us, and we’ll get to work crafting the ideal financial content writing solution for you.
Contact Us
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore