Content Improves Customer
Engagement in the Investment
and Capital Markets
Technology
Space

Content writing for capital markets helps you get new customers, build relationships,
establish credibility, and gain visibility in the investment and capital markets technology
space. Give your brand a voice that’ll grab your customers’ attention.

Fintech Is Transforming Investment and Capital Markets

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In capital markets, buyers and sellers meet to trade bonds, currencies, stocks, and other financial assets. In recent years, technology has transformed these markets.

In essence, the adoption of FinTech has enabled the digital transformation of investment and capital markets. Many FinTech technologies, including those that employ artificial intelligence (AI), open architecture, mobile computing, robotic process automation, and cloud technologies, have taken the markets by storm.

FinTech has transformed the back and front end of markets. At the backend, it automates administrative tasks and reduces costs. At the front end, it enables wiser decision-making through analytics and enhanced data processing power. It also expands the customer base and improves customer servicing and experience.

FinTech Is Breaking the Business-As-Usual Cycle
and Driving Innovation

Innovation

FinTech’s role in capital markets has been lauded for improving quality, streamlining quotes, onboarding customers quickly, reducing costs, and offering greater personalisation. But one significant advantage is often ignored. FinTech creates a space for innovation in the capital market firms that use it.

Investment and capital markets benefit from robotic process automation (RPA), process flows, activity metrics, and support for regulatory change. As a result, employees have more time to focus on innovation and customer engagement. In addition, thanks to FinTech innovation, there’s no need to upgrade to expensive systems.

Additionally, through behavioural, predictive, and sentiment analysis, FinTech gives a better understanding of consumer behaviour, predicts future outcomes, and assesses sentiment from existing data. It also enables data visualisation to help decision-makers make faster, more accurate decisions.

Content Drives Opportunity and Reputation in
the Investment and Capital Business Sphere

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While numbers drive the investment and capital industry, content is the silent hero. Investment, capital markets, and FinTech writing build credibility and relationships in this fast-paced, competitive industry.

In the world of investment and capital markets, reputation is crucial. Traders look to you to make trading decisions. Content writing for capital markets provides traders with content they can trust.

An optimised website with the latest investment and company-related information builds trust in your brand. Additionally, you gain credibility through content like trading tips, thought leadership-type articles, and Q&As with industry experts.

Relationship building occurs through data-backed communications, infographics, and social media content that engages customers and businesses. In turn, you enable customers to make faster trading decisions.

How We Can Help You Grow

Innovation

Excellent content writing aimed at those in capital markets has many benefits. It builds your reputation, maintains your relationships, and improves your visibility in the market. Our FinTech and business content writing experts know the world of investment and capital markets inside out.

Additionally, our writers, editors, and strategists will ensure they understand your company and where it fits into the marketplace. Through interviews and questionnaires, they’ll conduct a gap analysis between where you stand in the market and where you want to be. Then, they’ll show you how to use professional FinTech content writing services to bridge the gap.

Content can position you as the investment partner of choice through market insights, optimised websites, guides, and expert opinions. Our writers also partner with our SEO specialists to get your site to rank high in search engines, ensuring customers find you when they search online.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimise website content for your online store

Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long-form content, we can amplify your sales and boost your online presence

An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.

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“Goodman Lantern delivered everything that I asked and they committed to. They were also great communicators during all parts of the process.”

Sid Efromovich

V&A Commodity Traders
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“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”

Nadine Burzler

Head of Content, A Small World
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“Outsourcing is fraught with dangers but somehow Goodman Lantern makes it so seamless. It’s not just the final delivery that is impressive but their constant feedback and re-framing of the brief, which is where the real value add and efficiency is.”

Jeremy Hill

ex Saatchi & Saatchi

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

How Content Writers Can Help You in the
Investment and Capital Markets Space

E-Commerce Content Writers

Content writing for those in capital markets can elevate your firm and improve your visibility. Specialised writers who create regular and well-researched content can position you as an authority in your sector.

Builds Reputation

Build Your Reputation

When it comes to investment and capital markets, reputation is critical. Traders only trust your exchange, advice, and opinion if you’re a credible name in the marketplace. You can build a market reputation through content like blogs, industry insights, leadership views, and influential investor posts on LinkedIn.

Rank Content

Rank Your Content

Markets are fast-paced, which is why it’s important to push out your FinTech writing daily to stay relevant and top of mind. Optimising your content through SEO best practices like hyperlinks, keywords, and backlinks makes it easier for customers to find you on search engines. It also helps establish your firm as the domain authority people look to for market-related information.

Media

Boost Your Social Media Presence

Believe it or not, many people use social media for their investment decisions. Writers proficient in content writing for capital markets can make your social media accounts the go-to places for investment-related information. Infographics, illustrations, gifs, tips, and videos play a dual role: they provide information and humanise your brand.

Customers

Win More Customers

You can use the data provided through FinTech to maintain relationships and tailor-make your products for new clients. What’s more, you can use advanced analytics to craft emails and other messages that form business relationships in the investment and capital markets technology space.

Investment And Capital Markets Fintech Writing FAQs

bottom-blob What Different Types of Content Can I Use in the Investment and Capital Markets Sector?

Investment and capital markets don’t have a shortage of content. You just need to know what will currently benefit your business growth stage. FinTech business content writing includes website content, industry insights, trend reporting, investing tips, regulator-related content, guides, articles, blogs, and social media posts. Our writers will work with you to identify the best content for your needs.

bottom-blob How Does Content Help Build My Reputation?

Publishing regular content helps you stay relevant. Few industries are as fast-paced as investment and capital markets. You can become a reliable source of information by leveraging content writing for capital markets. Traders and businesses will look to you for valuable information about the market.

bottom-blob Why Should I Choose Goodman Lantern for My Company?

Have a conversation with one of our writers, and you’ll know the answer. The technical knowledge they have will surprise you.

Our writers use their technical know-how and years of experience in FinTech business content writing to reach your customers. They know how to use content to target your desired audiences on the platforms they use.

bottom-blobDo I Need to Use Social Media?

You might be surprised that nearly 80% of institutional investors use social media as part of their regular work. Thirty percent of these investors say that social media influences their investment recommendations. Building a strong social media presence is an excellent way to influence this large population of investors.

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Get in Touch

Get in touch with our experienced team to gain the benefits of investment, capital markets, and FinTech writing. We look forward to transforming your content marketing strategy to get the right results in a digital-first, FinTech world. Book a discovery call with us today.

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Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

info@goodmanlantern.com

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore

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