Why Security Technology Is Important for FinTech Companies
The FinTech industry has seen exponential growth, especially due to digital payments and online transactions. These technological innovations have created a ripe ground for enhanced customer experiences, smart automation, and advanced services. However, this also increases FinTech’s security concerns.
With increased digitisation in the financial services sector, companies with sensitive data has become prone to cyberattacks. FinTech companies deal with a range of unique challenges, such as data security breaches, cloud computing security concerns, and malware attacks. Businesses in this field also need to adhere to stringent compliance and regulatory policies.
To continue to scale up, FinTech businesses need to cover all their bases and strengthen their security technology. They also need to gain the trust of their customers and convince them that their private financial information is well-protected.
How Does Security Technology Relate to
FinTech?
FinTech deals with important and sensitive data that can be the target of cyberattacks. Since a data breach can lead to a severe loss of revenue and customer goodwill, FinTech businesses rely on security technology to keep their data safe.
There are many cutting-edge security strategies available today. Artificial Intelligence (AI), Machine Learning (ML), and blockchain technologies can help strengthen security and reduce vulnerabilities in company systems. AI can be used to detect hackers, while blockchain improves data integrity and transparency. Other solutions, such as multi-cloud data infrastructure, can store critical information in a more secure, reliable way. FinTech companies are using a combination of these tactics to pave the way for greater efficiency, transparency, and protection.
Content Can Help You Build a Stronger
FinTech Brand
FinTech companies may adopt several security technology measures. But that isn’t enough. Companies also need to reassure customers that they’re taking steps to protect their data. This can be done through honest and informative content.
Some worry that financial content is boring, dense, and unrelatable. But cybersecurity content writing services can wrap important information in compelling copy to make it palatable to a wider audience. Security technology FinTech writers can craft high-quality FinTech content that can engage audiences and drive lead generation.
FinTech security content writing services will devise a strategic marketing strategy highlighting a brand’s best selling points throughout the sales funnel. They help potential customers understand complicated security measures and new technology through simplified, jargon-free language.
Cybersecurity content writing services also draw data-driven insights from audience research to create personalised content. By offering tailored content, the target audience will resonate with the brand more – thereby strengthening it.
How We Can Help You Grow
FinTech is a competitive industry, and it can be difficult for businesses to stand out in the crowd. There are also many different opinions on what marketing strategies work best. Having professional cybersecurity content writing services in your corner means you don’t have to navigate this alone.
Our FinTech security content writing services create a customised and comprehensive content strategy designed to give you the highest return on investment. We focus on creating quality, educational content that results in tangible benefits.
Our expert security technology writers for the FinTech industry tackle every stage of the customer journey. We conduct in-depth research to create authoritative content that encourages conversations and conversions. Potential customers look for brands to answer their questions before they can ask them. We can help bring in new audiences through practical tips and advice. We can also help grow your brand and establish you as a thought leader through authoritative, cybersecurity technical content writing.
Case Studies
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereUsing long-form content, we can amplify your sales and boost your online presence
An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“In marketing, content generation is one of the biggest challenges. I’ve been using a large freelancing network, and I did have trouble finding the right talent to produce content for us. Then I got to know Goodman Lantern. We started to do business together, and it seemed Raj understood my requirements very well. He delivered quality content that met my expectations.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
How Security Technology-Savvy Content
Writers Can Help You
FinTech companies face a number of challenges as they try to meet customer demands in the digital economy. Security technology writers can help by creating and curating content that shares the company’s mission, vision, and values and is engaging and interesting. This content can be distributed through blogs, social media, and other channels. It can also be optimised for search engine optimisation (SEO) so that it will rank high when customers search on Google, Bing, or other search engines.
Security technology FinTech writers are experts at audience research. Our aim is to write messaging that speaks directly to the person reading it. We study the target audience to better understand their needs, problems, and preferences. We apply our research to produce highly targeted, customer-centric copy that leaves an impact.
Our specialised security content writing services for the FinTech industry include continuously gathering information on email open rates, website traffic, and social media engagement, among other metrics. This adds to our knowledge bank and helps us evaluate existing content strategies and amend them if needed.
The content writer can also create white papers, webinars, and other resources that explain the company’s technology and how it works. These resources can help educate potential customers about how FinTech companies are helping to solve their financial problems. By making these resources available online, FinTech companies can reach a wide audience of potential customers.
Through such cybersecurity technical content writing, writers help demonstrate a brand’s thought leadership. Becoming a credible source of information in the industry needs commitment and consistency. As such, our writers will generate regular content so you can slowly build up a collection of accessible, valuable information.
Fintech Security Content Writing Services FAQs
Why should I hire FinTech security content writing services?FinTech is an emerging area of financial technology that includes a broad range of services such as payment processing, lending, cryptocurrency exchanges, and investment.
With the rapid growth of FinTech in recent years, there has also been an increase in cyberattacks targeting this sector. In order to address this threat, it’s important for companies to have a strong foundation for security. That’s where FinTech security content writing services can help.
Using content writing services for FinTech security technology can help create a secure digital environment by producing content that educates your audience about best practices and safety measures. Doing this can reduce the likelihood of customers falling victim to phishing attacks and keep your data safe from potential malware infections.
How do you tackle cybersecurity technical content writing?We like to speak in a language that makes sense to the audience. So, our security technology writers use precise, clear language and short paragraphs to help your audience digest and fully understand complicated topics. We also employ storytelling techniques to make traditionally dry content more engaging.
What other services do you offer?We’re a full-service content marketing agency. We offer a range of growth SEO services, including localised SEO and enterprise SEO. We also offer strategy, video production, translation and localisation, social media marketing, and graphic design.
Get in Touch
Security technology content can seem daunting, but we break difficult concepts down into digestible bits to help you better connect with potential customers. If you’re looking for a way to boost customer engagement and brand awareness, our FinTech security content writing services can be the solution. Book a discovery call today, and we’ll help you figure out your next steps.
Contact Us
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore