Next-Generation Digital Solutions for Advisor and Investor Needs
Years ago, wealth management wasn’t as widely accessible to the masses. Digital services and fintech are changing this. Now, people can easily access wealth management products like apps and websites through the internet.
Investors are looking for ways to save for the future. Similarly, advisors want straightforward ways to guide investors through the process. Digital solutions help both parties by removing consumer barriers to entry.
Typically, this onboarding process is streamlined with simple questions to determine an investor’s risk tolerance and expectations.
Investors can use digital wealth management tools to cover many products that deal with different financial areas. These include accounting, estate planning, financial planning, and asset management and allocation.
How Digital Technology Can Transform the Span of Wealth Management Across All Industry Segments
One of digital technology’s main benefits is the increased reach it provides to wealth management services. Digital tools allow consumers to access more personal advice from the comfort of their own homes. Research shows that 81% of advisors use behavioural techniques with clients.
In turn, this means wealth management can be tailored to an individual’s current situation. For example, digital features like e-signatures and digital account openings and transitions have transformed how individuals manage their wealth.
Automation and cloud computing have also streamlined wealth management software. Automation helps companies transfer data, detect errors, onboard clients, and merge company and industry data. On the other hand, cloud computing helps advisors scale their operations quickly and flexibly.
Increase Digital Engagement With Innovative Content
The internet is a very crowded place. It’s estimated that 2.5 quintillion bytes of data are generated daily. As a result, it can be hard to attract your target audience and encourage engagement.
The solution? Wealth management content marketing that breaks the mould and gives readers relevant, valuable and novel information.
One of the best ways to increase digital engagement is to provide a fresh perspective. You can do this by, for example, providing a clear explanation or analysis of a relevant industry topic.
Breaking down complex yet relevant topics can give real value to your target audience. From here, your audience is incentivised to return to you for similar experiences.
How We Can Help You Grow
Goodman Lantern has helped many fintech businesses grow by attracting and retaining new customers. We can use content writing for wealth management to help you do the same.
Our services are comprehensive. We help with SEO, market research, design, distribution, product descriptions, blog writing, and more. Our expert content writers can help your business at every stage of the marketing funnel.
Additionally, our holistic approach ensures we help your business grow through meaningful connections. The stronger your engagement level with potential customers, the more likely they’ll use your products.
Your business can use many different content types to grow. From blogs, articles, landing pages, explainer videos, whitepapers, and newsletters, Goodman Lantern has the team to help you create many different types of content. We’ll also help you determine what content will be most effective for your business and audience.
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.Read more about our work here
Using long-form content, we can amplify your sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.Read more about our work here
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
“Whenever we’ve provided feedback or suggestions, they have always been receptive and open to making changes.”
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
How our Writers Can Help You With Digital
Wealth Management Content
Produce Engaging Content
Wealth management services deal with people’s hard-earned money. As such, you need to show you understand your customers. Our writers do extensive research to ensure they create relevant, engaging content for your business. We investigate your target audience’s needs, concerns, and priorities and plan your content accordingly. As a result, our writers help you meet market demands, while getting your products to the people that want them most.
Improve Your Visibility
As part of our effort to produce content that targets your desired audience, our writers and strategists are well-versed in SEO best practices. Whether it’s a specific type of wealth management product or just financial advice that you’d like to communicate about, we’ll help you rank for the appropriate search terms. In turn, you’ll be more visible on search engine results pages and gain more customers.
Break Down Complexity
Good digital wealth management fintech writing can help explain your business’s products. For instance, consumers might be interested in your product but are put off by its complexity. Clear writing that breaks down complexity is especially important and removes barriers to business success.
Bolster Your Social Media Presence
Social media might not seem immediately obvious for fintech businesses to invest in. But, social media is a powerful marketing tool to attract new customers. Our experienced team will create a steady stream of engaging content for platforms like Twitter, Facebook, Instagram and LinkedIn to boost your social media presence.
Content Writing For Wealth Management FAQs
People seek wealth management services for many reasons. Some possibilities are meeting a certain financial goal, planning for retirement, protecting wealth, or managing tax obligations. As a digital wealth management business, you should consider this when creating content. Simply put, people value input from a financial professional and may look to you for this information.
Generally speaking, the cost of wealth management scales in line with the number of services the individual uses. The fee rate can also vary from business to business.
The term “financial advisor” is usually applied to various financial professionals. It doesn’t come with an official certification, and these professionals aren’t subject to regulation. The same is true for wealth managers. However, they tend to offer more in-depth services to consumers with higher levels of wealth.
Any information that’ll help your content connect with your audience. Writers also benefit from knowing your specific marketing goals. You should also give insight into how your business's online features work. This helps our writers to create more engaging content for investors.
Get in Touch
Goodman Lantern’s wealth management content marketing services “show” rather than “tell”. Facts, figures and keen analysis backed by recent sources are features you can expect. With us, you’ll put out educational, engaging content that converts.