Grow Your Long-Term Care Insurance Business With
Engaging Content Writing

Goodman Lantern recognises the importance of informative and engaging content for
your business. Our long-term care insurance writing experts will make content a part of
your growth story by identifying your target customers’ needs, addressing them with
content, and adding keywords to help you rank in Google.

Long-Term Care Insurance Can Help Secure a Family's Financial Future


Long-term care (LTC) insurance provides coverage to people over 65 who need constant supervision due to a chronic or disabling condition. The risk of requiring LTC depends on age, gender, marital status, lifestyle, and family history.

Based on these factors, insurance policies reimburse the cost of care at home, nursing homes, assisted living facilities, or adult day care centres.

Making wise future-focused decisions today ensures the family’s financial future is secure.


Depending on the policy, long-term care insurance covers all or some parts of the care provided as a private policy. The factors that impact the cost of the long-term care policy are age, the number of days LTC is required, and the amount covered by the policy. Fees also include the costs of having a therapist, nurse, live-in caregiver, companion, and housekeeper.

Great Insurance Content Leads People on a Journey
Through Your Website

Agencies that offer long-term care insurance writing know how to use the best storytelling techniques to attract and engage customers. Our B2B insurance content writers will first use engaging copy to tell stories that help solve customers’ problems.

Once they’ve captured the customer’s attention, our long-term care insurance writing experts can create landing pages and other content rich with essential information. The information can, for example, include policy benefits, testimonials, and types of plans offered. Our team can also create content based on specific buyer personas, such as businesses, young adults, or senior customers.

Since choosing long-term insurance can be complex, our long-term care insurance writing experts will use sensitive language and carefully considered CTAs to help increase conversions.

Our Content Can Improve Your SEO
Performance and Establish You as a Trusted
Provider and Industry Expert

SEO-enhanced long-term insurance content writing services target customers in three stages to bring your website to the top of Google and build your brand’s reputation.


Awareness Stage

Our long-term care insurance writing experts integrate high-density keywords and incorporate link building to help make your core audience aware of your products and services.


Consideration Stage

It’s essential to optimise your page for queries, create interesting snippets for search, and interlink to pages highlighting your products’ benefits. At this point of the journey, you want to convince customers that you offer a good product or service.


Decision Stage

At this point in the sales funnel, you need to get your customer to pick up the phone or contact you in another way. Our long-term care insurance writing experts will use engaging copy and compelling CTAs to ensure the necessary action is taken.

How Can We Help You Grow?


As an insurance content writing agency, our writers have the necessary skills to conceptualise, create and optimise content for your business.

With years of experience behind them, our long-term care insurance writing experts know how to segment your customers to make the most of your marketing efforts.

Once they’ve segmented your customers based on their needs and requirements, our writers deep dive into the information that would appeal to each segment. To do this, they need to understand your products and services inside and out.


They then employ the best long-term care insurance writing skills to create informative and compelling content, focusing on the best storytelling skills that attract and retain customers.

Along with compelling content, our writers make sure to use search engine-optimised content to increase your visibility on Google.

With this holistic approach, our long-term insurance content writing services build trust, increase your website’s visibility, and appeal to your customers’ needs and desires.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimise website content for your online store

Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long-form content, we can amplify your sales and boost your online presence

An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Helping Hundreds of Businesses with
Our Expertise & Dedication


Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App

“The communication is excellent and you receive responses within 24 hours.”

Balavendra Anthony

Marketing Manager, Flatworld Solutions
testimonal box

“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Marketing Manager, AutoStore

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Long-Term Insurance
Content Writers Can Help You


As an insurance content writing agency, we offer a holistic content approach to address all your business needs:


We Speak To Different Segments

People who buy long-term insurance tend to be between the ages of 45 and 55. However, they might want to start earlier to buy the insurance for less or purchase LTC insurance for their parents. Alternatively, businesses buy insurance for employees. Our writers know how to talk to all the different segments, creating compelling stories relevant to each.

We Highlight Your Product’s Benefits

LTC insurance has multiple benefits. Our writers will take care to understand your policies benefits and how these differ from what your competitors offer. Then, they’ll present these benefits to customers in a way that’s engaging through well-written website content, social media posts, and more.


We Create Convincing Content

People tend to view LTC insurance as something they don’t have to worry about. As a result, it can be tough to sell your products, which is why our long-term care insurance writing experts take great care to create compelling content. Through storytelling, testimonials, and compelling copy, they know how to make customers consider LTC insurance and move them down the sales funnel.

We Produce Searchable Content

Keyword-rich content increases visibility for customers in the awareness, consideration, and decision stages. Our writers understand that customers look for different things in all three stages and create content accordingly. Our long-term care insurance writing experts also optimise their long-term care insurance writing to ensure it ranks high in Google.


Long Term Insurance Writing Experts FAQs

bottom-blobWho Are the Different Target Groups for My Content?

Content writers target three main groups who might be interested in LTC insurance content. The first is people in the ideal age group for buying long-term insurance care. These people are between 45 and 55 years of age. The second group is young adults (in their 20s and 30s) who are considering their long-term future or looking after their parents' healthcare. The final group B2B insurance content writers target is businesses providing employees with LTC insurance. All of these groups have unique needs. Our writers understand what’s important to each group, make it part of the content strategy, and utilise niche storytelling to speak directly to customers.

bottom-blobWhat Is the Importance of Storytelling in Long-Term Care Insurance?

Getting people to buy LTC insurance requires painting a picture of the future without overwhelming the audience. This is a very niche skill that the best B2B insurance content writers possess. They identify the needs of each of the three target groups and pinpoint the answers they seek. With this information and by using the best storytelling practices to captivate the audience, they position your business as the answer to customers' needs.

bottom-blobWhat Are The Different Content Types I Can Use For My LTC Insurance?

As an insurance content writing agency, we use three main types of content. The first is information about long-term care insurance, including blogs, articles, and guides. The second type of content is about the benefits of your long-term care insurance through testimonials and website content. The third type of content focuses on storytelling through copy. This type paints a picture of a financially secure future by investing in LTC insurance today. Using a combination of the three types of content on the proper channels, your brand can directly talk to its end consumers.


Get in Touch

As an insurance content writing agency, we know how to leverage customer insights, storytelling, and your unique selling proposition to speak to customers. Our long-term care insurance writing experts create targeted, informative, engaging, and optimised content to enhance visibility, build a reputation and convince customers to take action. Book a discovery call today to learn more about our long-term insurance content writing services.

a14 work

At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.

By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.

Want to have a bigger impact? Get in touch with us at or learn more.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


    Scroll to Top