Financial Technology - The Driving Force of
E-commerce, the buying and selling of goods and services online, has drastically changed consumer behaviour over the years. A major reason behind the widespread adoption of e-commerce has been financial technology, which has enabled the digital transfer of data and money to make e-commerce transactions a reality.
By providing robust and secure platforms for processing payments online, financial technology organisations facilitate fast and simple transactions, enabling e-commerce businesses to seamlessly offer products and services to consumers worldwide.
FinTech companies also provide e-commerce businesses with real-time data about areas with high purchasing power and prevailing consumer behaviours. This information helps e-commerce platforms target ads, adjust prices, and offer pricing bundles to ensure maximum consumer conversion.
FinTech Helps Commerce Businesses Manage
Their Finances More Efficiently
The latest FinTech products help commerce businesses look after their finances efficiently as financial information is typically on a single platform. As such, they don’t need to pore over different books, budgets, and bills. It helps commerce businesses make better budgets, invest money in growing avenues, and easily track financial spending.
FinTech also helps commerce companies track their taxes, payroll, and expenses, with the aim to achieve robust financial health, through a niche area known as accounting FinTech.
Today, it’s also become possible for commerce businesses to get easier access to loans. By using FinTech, these companies can get their loans from online lenders approved quickly and easily by providing business credit scores, personal credit scores, and monthly incomes in a single, consolidated place.
Create E-Commerce Content That Sets You
In the digital-first world, where FinTech and e-commerce are growing at unprecedented rates, generating and maintaining brand trust is a top priority for businesses. It sets you apart from the competition and will get your customers not only returning time and time again, but also telling others about you.
To generate curiosity and establish trust, outsourcing your FinTech content writing to FinTech writing experts will go a long way to making a name for your brand, establishing credibility, and compelling users to try your products by employing data-driven storytelling on the correct channels.
Outsourcing your FinTech writing to experts can also help to enhance the consumer journey. Using catchy titles and crisp product descriptions helps consumers find relevant information easily. It makes consumers’ interactions with your brand easier, translating into increased sales.
How We Can Help You Grow
Goodman Lantern follows a customer-centric, data-driven approach to creating content that attracts, engages, and retains consumers online. By outsourcing your business process writing, we help your brand stand out online in what’s become a saturated digital space.
Our experienced FinTech content writers will do a deep dive into your industry and brand before writing for you. Once they imbibe your mission, vision, brand tone, and purpose, they’ll craft content to meet your unique and valuable business needs. Through a seamless blend of brand voice and top-notch writing practices, our writers capture the attention of both existing and potential consumers.
At Goodman Lantern, our diverse and experienced team takes the time to truly understand your brand’s needs. So whether you want to generate inbound leads, enhance sales, or get repeat consumers to your website, the content we deliver will fit every single one of your brand’s distinct needs.
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.Read more about our work here
Using long-form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.Read their story here
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
"We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."
“Whenever we’ve provided feedback or suggestions, they have always been receptive and open to making changes.”
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
How E-Commerce Content Writers Can Help You
A crucial part of outsourcing FinTech writing is finding writers and editors that understand your brand and industry. Once they have enough information and understanding to be your brand custodian, they become fully equipped to elevate your brand.
With new brands appearing in the e-commerce market all the time, consumers want to know if they can trust your brand. You can generate buzz and build credibility by outsourcing FinTech content writing. Constant and up-to-date thought leadership articles, how-to guides, and trend commentary can help build credibility for your brand in the e-commerce market.
Increases Brand Visibility
With multiple options available in the e-commerce space, staying visible is critical. Our expert e-commerce writers will optimise your online content to make your material and brand rank high on search engines.
Speaks To Your Audience
Many of today’s consumers want to avoid interacting with people to solve their queries. Instead, they want answers to their questions online. With well-thought-out and exhaustive content, you can provide information and answers to your consumers through online FAQs and guides.
A catchy title and product description can work wonders for your brand. It can be the deciding factor between a consumer buying your product and going to another site. Specialised FinTech content writing also provides concise information about payments and refunds, which impact brand sales.
In the e-commerce world, people trust testimonials, success stories, and reviews of other consumers. FinTech content writers help present the success story in a simple, yet compelling form, making the decision to invest in your brand easier.
Financial Marketing Technology Writing FAQs
Content is an essential part of your e-commerce offerings. It provides consumers with information about your products and services, payment gateway and refund policy. It is also used to push promotional content to consumers, so they know the best time to shop from your eCommerce site.
FinTech has multiple purposes, from providing the correct payment gateway to helping keep track of your finances to generating invaluable insights that help attract and retain consumers. Having a robust FinTech provider and using outsourced FinTech writers works wonders for brand credibility.
It depends on the season as well as the nature of your offerings. Seasonal sales require more in-depth FinTech writing through your website, emails, and promotional content. In the off-season, focus on SEO and building credibility.
As they say, the world is your oyster. You can explore various FinTech content writing styles, including blogs, website content, product descriptions, promotional material guides, thought leadership articles, and success stories.
The simple answer is that your content goes wherever your consumer goes. Using the data generated by SEO, FinTech, and social media, you can customise and curate content based on the type of consumer visiting your different digital channels.
What scares users about FinTech is that they don’t know if their data and financial information will be safe. Expert FinTech writing is the best way to build credibility and assure them that their money and data is in safe hands.