Originally published November 30, 2021 , updated on January 21, 2022
Goodman Lantern offers premium content writing services for business in the textile, fashion and accessories industry. We help you grow your brand, amplify your sales, and connect with your customers with exceptional content.
Textile, Fashion, and Accessories Brands Need a Keen Understanding of Their Customers’ Tastes and Needs
Having a knack of knowing what an audience wants is a superpower in this industry. It helps a business not only stay on top of trends but ahead of them. It sets them apart from the crowd as it gives them something no one else does.
Textile, Fashion, and Accessories brands put a lot of effort in researching their customers, their preferences, and their personalities. The team at Goodman Lantern mirrors this as we carry out in-depth research into what an audience likes and responds to so we know exactly how to hook them.
Engage Your Customers and Spur Them to Take Action Through Content That Informs and Inspires
Here are just some of the ways in which content can help your Textile, Fashion, and Accessories brand grow
Every brand has its own story. Sharing it through impactful and memorable content allows your business to establish a more authentic connection with your customers.
Content can highlight all the varied uses and values of your product as well as its importance in a broader fashion and lifestyle context.
Brands can attract new customers by approaching younger generations with messaging and language that resonates with them.
Distributing the right content on the correct channels and platforms can increase sales and brand awareness. Combined with SEO marketing, your content can reap benefits long after it is initially written.
How Can We Help You Grow?
Goodman Lantern delivers content at scale without compromising on quality
We help you grab and retain the attention of your customers through content distributed on a large scale while meeting the highest industry standards.
We craft a holistic and robust content marketing strategy
We know it takes more than just good content to get the word out. This is why we design an integrated content marketing strategy that uses industry expertise as well as SEO and digital marketing techniques.
We highlight your brand in creative ways
As a content marketing company, we are always coming up with new and improved ways of sharing content to help our clients stand out in a competitive market.
We provide versatile fashion writing services
From product descriptions to landing pages to ad copy, we provide a versatile range of marketing content for fashion and textile brands.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were
used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase
in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Whenever we've provided feedback or suggestions they have always been receptive and open to making changes.Head of Content, A Small World
What truly stands out about them (Goodman Lantern) is their seamless project management and content delivery, combined with a wildly diversified pool of experts. No matter what you need content for, if you want it written by native speakers, about complex topics, and delivered on time, Goodman Lantern is your best bet.Stapho Thienpont, The Marketing Family
Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.Founder, Promo
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Fashion Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
We are a diverse team of talented content writers and editors with in-depth knowledge of many verticals. They bring with them their own special flair for crafting content and story-telling. It uniquely positions us to understand, write for, and connect with a diverse audience.
With many textile, fashion, and accessories brands moving their retail operations online, SEO is integral to their success. We are masters of writing SEO content with industry appropriate keywords to ensure that your content realizes its full potential in the digital space.
High Lead Generation
We design robust content marketing strategies that lead to consistent and high rates of lead generation. Our combination of strategy and skill converts a passive audience into loyal customers.
Experts at What We Do
At Goodman Lantern, we use all the tools at our disposal to exceed our client’s expectations. From data driven research to moving content, we pull out all stops to deliver excellent and sustained results.
Ahead of The Trends
Our team comprises industry experts and media writers that are constantly updating their knowledge base to stay ahead of the trends. They use their experience and expertise to construct content that thrives in the fashion and textile industry.
We credit our long standing business relationships to our commitment to providing personal attention to our clients. We assign a specially selected team and project manager to your company, who work together to meet deadlines and deliver great results.
Textile, Fashion & Accessories FAQs
What do your Fashion and Apparel writing services include?
Textile, Fashion & Accessories companies need to be clued up on a varied demographic. They put a lot of effort into researching their customers, their preferences, and their personalities. Their content marketing must do the same.
As part of our fashion content writing services, we carry out in-depth research into our client’s target audience to come up with a tailored marketing strategy. We complement it with a robust content distribution plan across multiple platforms. With a research-driven, customer-centric approach, we know exactly how to create a strong audience of engaged followers for your brand.
What types of Textile, Fashion & Accessories companies do you work with?
We work with a variety of companies in this industry. Ranging from high-end boutiques to retail stores to textile manufacturers. Our versatile range of fashion content writing services for these companies includes ad copy, press releases, social media content, newsletters, and more.
Our SEO website content services are particularly useful to eCommerce marketplaces and fashion media companies. With a large team of fashion and textile design writers, we provide exceptional content at scale without compromising on quality.
What is the difference between content writing and social media writing?
Content writing is a vast field that includes social media. Content writing for fashion companies includes website content, landing pages, and ad copy. Everything from product descriptions in catalogs to content for customer-facing displays falls under fashion content writing.
Social media focuses more on current trends and includes posts, stories, and influencer marketing. A holistic and robust content marketing strategy would include an effective combination of both.
How would a fashion blog be useful to my brand?
A fashion blog for your brand can not only help promote your products but place them in a broader fashion and lifestyle context. This helps raise brand awareness and build a community of interested, like-minded people around your brand.
You can write timely, engaging pieces on the trends of the season or your current fashion inspiration. You can also show your insights into the industry with blogs on wardrobe organisation or slow fashion. If maintaining a steady stream of compelling blog posts sounds like a daunting task, why not let us help you out?
How will fashion content writing capture my brand’s voice?
The audience of today has many outlets fighting for their attention. To differentiate your brand from your audience, you need original and honest content. Where better to find inspiration for that than within your brand’s own story?
Our fashion writers are experts at understanding your story and sharing it in a voice that feels authentic to your brand. We craft an effective narrative that ties in your brand’s journey, the value of your products, and your customers’ personas. We give your customers a fresh perspective on your brand by letting them in a little.
How does high-quality content help my business?
The constantly changing trends in this industry make it an exciting and challenging landscape to work in. Companies need to foresee upcoming trends and be prepared for them to deliver what their customers need. So, they need to offer relevant and consistent content to stay appealing to their audience.
high-quality content helps personify your brand and emotionally connect to your customer base. Our fashion content writing services create succinct, attractive content to show your audience that you are on the cutting edge of fashion.
How do I get started?
Learn more about our Textile, Fashion & Accessories writing services today! Book a call with us and find out how we can help grow your Textile, Fashion & Accessories business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.