Grow Your Home Insurance
With Engaging
Insurance Content

Home insurance content writing helps make the world of insurance customer-
friendly. Through well-researched, informative, and engaging content, home
insurance content experts can help customers by educating them, clarifying
doubts, and forming long-lasting relationships.

Home Insurance Protects You From the
Risks Related to Unexpected Property


Home insurance is a general insurance policy that protects the insured property by covering the costs in case any damage is inflicted.

Comprising both buildings and contents insurance, a home insurance policy covers exterior damage, interior damage, loss and damage to personal assets and belongings, and any injury taking place on the insured property.


Due to this coverage, insurers consider several factors before choosing a home insurance policy.

The deciding factors include the ownership of the property, the residence size, the value of replacement, claim history, the location, and the age of the person who owns or rents the home. The insurance policy’s premium and deductibles are determined based on these factors.

The Future of the Insurance Industry

Today, the future of home insurance is at the cusp of a significant revolution, primarily driven by technology. In a digital-first world, customers have become accustomed to getting services fast. This has led to a demand for brokers and agents who can answer insurance queries instantly.

Brokers and agents are empowered to serve these changing customer needs by leveraging technology to their advantage. A state-of-the-art internal communications system can keep them informed of all the trends taking place in the market. This helps answer customer queries instantly.

Technology also provides brokers and agents with comprehensive profiling of insurance customers, enabling personalisation in customer interactions. With the data generated, omnichannel selling and analytics-influenced sales strategies can also help enhance the customer experience.

Good Insurance Content Can Attract New
Website Visitors


People want to educate themselves thoroughly about home insurance before choosing a policy. This is because multiple factors are involved in selecting the coverage and premium. Potential insurers educate themselves by learning the intricacies of home insurance, reading industry trends, and following insurance advice from established leaders.

Home insurance content writing can make your brand the go-to source of information for potential insurers. Home insurance content experts can co-create a seamless website, publish industry trends, develop how-to articles, and help engage customers on social media.


Using a home insurance content-writing service, you can make your brand a reliable name in the market by leveraging creative storytelling and informational content.

Local SEO, infographics, and blogs further help attract new visitors and retain current insurers.

How Can We Help You Grow?


At Goodman Lantern, our home insurance content-writing services include three key stakeholders. These are you, your customers, and our writers, who have years of experience in home insurance content writing for companies.

Our writers understand your customer’s need for home insurance information without pushing sales content at them. They also have access to extensive research and information about the home insurance industry and will take the time to get to know your product and service portfolio intrinsically. Using a combination of this experience and research skills, our home insurance content experts will craft your content by employing the best storytelling practices.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimise website content for your online store

Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long-form content, we can amplify your sales and boost your online presence

An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Helping Hundreds of Businesses with
Our Expertise & Dedication


Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App

“The communication is excellent and you receive responses within 24 hours.”

Balavendra Anthony

Marketing Manager, Flatworld Solutions
testimonal box

“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Marketing Manager, AutoStore

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Professional Home
Insurance Content Writers Can Help You


When creating home insurance content, it’s essential to be informative without pushing sales content.

This is why finding the right home insurance content-writing company is paramount.

At Goodman Lantern, this is how our home insurance content experts can help your organisation:


Speak to Customers

Our team has years of home insurance writing experience, which has familiarised them with the mindset of insurance customers. They know what tone to use and how much information to include in their content. Their use of simplified, jargon-free language will make your customers feel like they’re talking to a friend.


Reach the Right Customers

Customers want their insurance providers to be physically close to their homes. When looking up insurance providers, customers are local in their search. We prioritise local search terms to help your customers find you faster. Integrating keywords into blogs, your website, and guide content can help your organisation rank higher on search engines.


Answer Customer Queries

Information is one of the primary reasons customers read up about home insurance. Our home insurance content writing team is well-versed in all the technicalities involved in home insurance. They know how to deliver valuable information to customers through how-to blogs, highly informative tips, and other types of content.


Engage With Customers

Clarifying customer doubts is a crucial part of home insurance content writing. By leveraging data gathered through Google Analytics, social media, reviews, forums, and customer queries, we carefully create the exact content that customers are looking for. This helps build reputation and brand awareness in the market.

Home Insurance Content Writers FAQs

bottom-blob At What Phase of The Customer Journey Should I Target My Customers?

Your target market goes through three phases before they become customers: awareness, consideration, and decision. Our home insurance content-writing services target customers in all three phases. During the awareness phase, we make customers aware of why they need to look after their homes. In the consideration phase, we help educate them about the world of home insurance in a way that’s easy to understand. In the decision phase, we engage with them through emails, articles, e-books, and brochures to turn them into loyal customers.

bottom-blob What Are the Various Content Types I Can Use for My Home Insurance Business?

You would be mistaken if you thought the only content formats used for the insurance industry were blog articles and social posts. In reality, home insurance content experts use different formats to engage customers. Blogs and how-to articles can answer doubts in customers' minds. Infographics and videos can keep customers informed about trends in the industry and provide crucial bite-sized information. Emails and good website content can make the customer journey seamless and increase brand recall.

bottom-blob What Is the Process Followed by Goodman Lantern?

Our home insurance content-writing services involve four steps:

  • The first is the discovery call, where we discuss your requirements through a two-way communication channel.
  • The second step involves learning about your brand's home insurance service so that our home insurance content experts understand your process inside out before they start writing.
  • The third step is crafting and creating the content. We achieve this through compelling writing, the latest SEO guidelines, and top-notch storytelling practices.
  • The final step involves getting your feedback on the content that our experts have crafted to ensure the content meets your needs.


Get in Touch

As a home insurance content-writing company, Goodman Lantern puts you and your customers’ needs at the front of every content piece we publish. Our comprehensive, data-driven, and customer-first content approach will be crucial to your growth story. Book a discovery call with us today to learn about the content services offered.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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