Originally published November 30, 2021 , updated on January 21, 2022
Clear and compelling content can be the difference between a good event and a great event. Goodman Lantern creates an integrated content marketing strategy to inform and inspire your audience.
Event Planners Must Meet the Demands of Their Many Participants
An Event Planning business needs to understand the motivations of all of its participants. This can help them in meeting the demands of their many stakeholders, including their audience, sponsors, event partners, and exhibitors.
Content can help navigate these complexities with ease and finesse. A coherent content marketing strategy can address needs, answer concerns, and spur action for a diverse audience. It can be a true game changer for a business trying to appeal to different interests.
Event Planners Can Cut Through Online Clutter With Original Content
Here are just some of the ways in which content can help your Event Planning business grow
Content can help event planners show the value of their event and tell their audience what to expect. Catchy and creative writing can help generate the necessary buzz and excitement.
Event Planners need original content to distinguish themselves in their field. It is a useful tool in making a strong and memorable impact on their audience.
Businesses can build trust and familiarity with customers, sponsors, and other stakeholders through a consistent and coherent content strategy.
Event planners are opting for versatile and innovative content that is customized to the different demographics and resonates throughout their target audience.
How Can We Help You Grow?
We engage your audience with simple yet striking content
Our writers are experts at wrapping up information in catchy content packages that both educate and engage an audience.
We share your vision with your participants
We take your ideas and share them with your audience at various touchpoints to create a complete experience for them.
We speak the language of your audience
Our Event Planning writers and editors craft content without jargon to make it accessible and appealing to all your customers and stakeholders.
We take care of all your content writing and marketing needs
Goodman Lantern carries out everything from audience research to content creation to distribution – all under an integrated content marketing strategy.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were
used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase
in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Whenever we've provided feedback or suggestions they have always been receptive and open to making changes.Head of Content, A Small World
We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.Jeremy Rocher (Marketing), AutoStore
Outsourcing everything to their company has been a big relief.Business Development Manager, Asian Pharmaceuticals
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Event Planning Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Goodman Lantern has vast resources at our disposal through our talented team of content writers and editors. They are industry experts in their own right with in-depth knowledge in many verticals.
Our Event Planning writers craft digital content that is in line with SEO rules and expectations. We ensure that the right content reaches the right audience at the right time.
High Lead Generation
We write persuasive content that is shared on content channels and platforms in a strategic manner. When it comes to leads, we deliver on quantity as well as quality.
Experts at What We Do
Our content writing services meet the highest standards in the industry. We use our experience and expertise to create premium content at scale.
Ahead of The Trends
As a content marketing agency, we stay ahead of the trends with new and innovative content tools. We use our resources effectively to help you get noticed and stay engaged with your customer base.
We assign a team of writers, editors, and a project manager to your project. They take the time to understand your company and the people behind it. They find what’s unique about you and write content that plays to your strengths.
What do your Event Planning content writing services include?
Event planning companies need to take care of many moving parts. By working with us, they can tick high-quality content off their to-do list. We take care of everything from content strategy to content creation to effective distribution.
Our event writers help maximise the success of your events by crafting compelling and informative content. We help you attract new customers, impress stakeholders, and connect with sponsors and event partners. Our Event content writing services include blogs, articles, ad copy, social media, brochures, guides, and much more.
What types of Event companies do you work with?
We work with a wide range of event planning companies. Our clients work in various verticals such as corporate, private, and charity events. They help organise large-scale events such as conferences, conventions, trade shows, and expos. They also work in creative event spaces such as concerts, festivals, and weddings.
We recently assisted an event organiser with video and podcast content to help increase traffic to their YouTube and podcast channels. Whatever your content needs are, we are more than up to the task.
What is the best format for my content?
The format for the content depends on its function. Website content, landing pages, and FAQ pages are perfect to share information on an event. This format gives us the liberty to design the page so that event details, speaker lists, ticket prices, and itineraries are easily available.
Information on how to make the best out of your event, the reasons to attend, and news coverage needs more space. These topics can be covered in short-form social media posts or long-form blog posts to be shared before the event, and in brochures and guides to be distributed during the event.
What Event blog topics are your writers familiar with?
Blogs are a great way to create connections with your customers and attendees. You can use it to show your industry knowledge by giving insights into trending news and topics. You can share tips and tricks for event marketing, logistics and technology, and selecting venues and vendors.
You can also use the space to spotlight impressive events, give behind the scenes looks, and interviews with speakers. The more blogs you publish, the more chances you get to use keywords and search terms without stuffing them. This SEO tactic improves your page ranking and brand awareness.
How do you ensure effective content distribution?
The main advantage of content is that it is a targeted marketing tool. The guiding principle of targeted campaigns extends to content distribution as well. Instead of inundating a broad audience with a lot of content, we use a strategic approach. We distribute useful and relevant content to people who have the most potential to convert to customers.
We research your audience and their preferred platforms so that we can meet them where they are. This is achieved by publishing content they want to read and in a space where they want to read it. The depth of our research helps you save on distribution and advertising costs.
How does high-quality content help my business?
Timely and relevant content marketing certainly helps generate awareness and interest leading up to an event. Informative and concise content helps spread information during the event. However, the most understated benefit of content is realised after the event is over.
High-quality, valuable content is a way to keep in touch with event attendees, stakeholders, vendors, and sponsors even when there is no event being planned. Consistent content is a way to continue the conversation and keep them engaged with your brand. This goes a long way in making it easier for generating buzz for the next event.
How do I get started?
Learn more about our Event content writing services today! Book a call with us and find out how we can help grow your Event business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.