Originally published December 8, 2021 , updated on January 21, 2022
Goodman Lantern’s content writers take your marketing strategy to the next level. We craft research-driven, persuasive content geared towards engaging current and potential customers.
Recruitment and Human Resources Companies Are Heading to Social Media
More and more consumers are looking to third party websites and social media to vet companies. Thus, Recruitment and Human Resources companies are putting their efforts into creating a solid social media presence. They can use these platforms to inform and influence prospective and current customers.
Social media platforms can take companies to an untapped audience. They can harness these channels to display the value of their products and services. They can also use it to relay important promotions and create interactive communication with their customers. In today’s digital era, social media content is one of the most powerful tools in any company’s marketing toolbox.
Get the Word Out with Recruitment and Human Resources Content Writing
Here are just some of the ways in which content can help your Recruitment and Human Resources business grow
Recruitment and Human Resources use high quality content to educate clients throughout their buying journey and maximise their chances of choosing your product or service.
Companies craft meaningful content to create memorable experiences and build deeper relationships with their consumers.
By sharing original and authentic content, companies give their customers a brand to resonate with. This helps them build a brand image that their community of users can rally behind.
Well-crafted and relevant recruitment content writing can improve revenue, boost sales, and increase customer retention.
How Can We Help You Grow?
Goodman Lantern can harness the power of social media
We generate appealing and shareable content that reinforces your company’s brand and increases online visibility.
We write high quality content in your voice
Our team of recruiting content writers take the time to understand your company, its ethos and its people, and craft content that feels authentic to you.
We offer versatile content writing for recruiters
From blogs to website content to pillar pages, our multifaceted services drive traffic to your website and result in high conversion rates with compelling content.
We devise a holistic content marketing strategy
We position you as a thought leader in the industry with integrated content services that resonate with your target audience.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
The website Goodman built met expectations and the project management system is easy to use and saves time.Asian Pharmaceuticals
The communication is excellent and you receive responses within 24 hours.Flatworld Solutions
One of the tasks was to understand what the salaries paid for e-commerce logistics drivers are in all UK-based companies. The result they delivered was a very detailed Excel spreadsheet with a lot of raw data that I needed and could use to build a very efficient slide deck that was used in pitching to the multinational partner company.RCR Investments
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Human Resources and Recruitment Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.
Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
High Lead Generation
With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.
Experts at What We Do
Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.
Ahead of The Trends
We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.
No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
Recruitment and Human Resources FAQs
What do your Recruitment and Human Resources content writing services include?
Recruitment and Human Resources companies need to show that they are competent to work with their client’s most important assets – their people. Creating a recognisable, credible brand takes time and effort. But our team of recruitment content writers can take that burden off you.
We take the time to understand your company, its ethos, and its people so that we can craft content that feels authentic to you. Our Recruitment and Human Resources content writing services include everything from impressive landing pages to engaging monthly newsletters. We also provide technical content such as guides, handbooks, eBooks, and white papers.
What types of Recruitment and Human Resources companies do you work with?
We work with a variety of different companies within the industry. We provide content writing for recruiters, HR data and analytics startups, HR information systems services, and outsourcing agencies, amongst other businesses.
Our large team consists of seasoned recruitment and human resources content writers. This enables us to offer a versatile range of services that cater to our diverse clientele’s every content writing and marketing need.
How important is SEO in content writing?
Keywords and search terms that are relevant to your industry help your content rank higher in search engines. SEO tactics ensure that your content does not get lost in the online space and, instead, easily reaches your target audience. Thus, SEO is fairly important in content writing.
However, you cannot rely solely on SEO and keywords for a successful content campaign. Content needs to be valuable and memorable to your readers. Much like its industry, the priority of human resources content writing is the people and not the search engines.
What Recruitment and Human Resources blog topics are your writers familiar with?
A blog is a space where you can share your unique insights, nurture client relationships, and provide relevant information. When it comes to curating a blog, our writers like to pick topics that would interest all sections of your customer base.
To appeal to potential employees, we can write articles on your organisation’s culture, listicles on creating the perfect resume, and how-to guides on pay negotiations. For connecting with peers, we can write blogs on employee retention strategies, interviewer techniques, and your favourite recruitment podcasts – better yet, we can create one for you!
How can social media help my business?
After websites, many consumers and industry partners look to social media to assess companies. Thus, it is a platform that can help you create a good first impression. Besides interested customers, social media platforms can also help you reach untapped audiences.
You can harness these platforms to showcase the value of your products and services. The instant and interactive medium of social media makes it easy to promote events and gain feedback in real-time. If this seems daunting, our Human resources content writing services can help you create an influential and follow-worthy social media presence.
How does high-quality content help my business?
High-quality recruitment and human resources content writing can attract long-term customers and continually impress your audience. By crafting meaningful content, you can create memorable experiences and build deeper relationships with your consumers.
Content also helps promote your product or service in a cost-effective way. It generates quality leads and high conversion rates, giving you optimal value and engagement for your investment.
How do I get started?
Learn more about our Recruitment and Human Resources content writing services today! Book a call with us and find out how we can help grow your Recruitment and Human Resources business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Connect with us to take your Recruitment and Human Resources company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.