Originally published November 22, 2021 , updated on February 28, 2023
Our content writing services for retail and wholesale businesses infuse new energy into traditional content marketing strategies. We channel your company’s ethos into valuable, memorable content that helps you connect to your customers.
Content Writing for the Retail and Wholesale Industry Is Constantly Evolving
There are many new advancements in the Retail and Wholesale industry as it strives to become more efficient and expansive. There are new players and product lines entering the market all the time. New and existing businesses need to stay relevant to ensure their success.
It is not enough to create good quality content and push it through the channels. You need to expertly navigate different content channels and platforms so that the right content reaches the right audience at the right time. This can be a tedious project, but it does not have to be if you need the right partner on your side.
We Give Retailers and Wholesalers the Best Content Strategy for Their Business
Here are just some of the ways in which content can help your Retail and Wholesale business grow
Original content can give your customers the information they need to recognize your retail or wholesale product and persuade them along the decision-making journey.
Spending your marketing budget wisely on premium content that strategically targets your audience can lead to high conversion rates. It efficiently converts a passive audience into loyal customers.
Catchy and engaging content can get the attention of potential buyers and persuade them to take action. Memorable content can translate initial interest into a long-term association.
You have worked so hard on your products. SEO content can get your product discovered consistently in the digital space.
How Can We Help You Grow?
We provide context-specific content to drive sales in target audiences
Today’s online audiences have so many products at their fingertips. We craft highly relevant content that makes it easier for customers to find, compare, and select your retail and wholesale products.
We use research and data to devise the best content marketing strategy for you
We carry out in-depth research into industry trends and customer data to come up with a content marketing strategy we are certain will work.
We expertly balance information and innovation in our content
Our talented team of writers and editors infuse innovative content with just the right amount of information that both educates and engages the customer.
Make the best use of the rich landscape of content platforms
We use our resources to make the best use of available content channels and platforms so that your content gets to your audiences in the most efficient way possible.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
The communication is excellent and you receive responses within 24 hours.Flatworld Solutions
Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.Asian Pharmaceuticals
We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.Jeremy Rocher (Marketing), AutoStore
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Retail and Wholesale Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
We have a wide network of native English content writers and editors with expertise in different verticals. They are industry professionals and media experts that write exceptional content that resonates with an audience as diverse as our team.
SEO is crucial to the success of any product’s content marketing. We use our expertise in SEO tools to give our well-crafted content and your product the best chance of succeeding with online audiences.
High Lead Generation
Our retail content writing services are founded on data and industry know-how. We use it to consistently keep up high rates of lead generation across our retail and wholesale projects.
Experts at What We Do
Our team is made up of seasoned content writers and media experts that meet the highest industry standards for content writing services for the Retail and Wholesale industry.
Ahead of The Trends
We are constantly studying and updating our knowledge base of industry trends. We use it to write content that is relevant and valuable for your particular customer base.
We assign a project manager and a writing and editing team to your company’s project. They are selected for their areas of expertise and ensure your project gets delivered with expediency.
Retail & Wholesale FAQs
How do you approach content writing for Retailers and Wholesalers?
Retailers and wholesalers trade in a variety of goods, from personal use items to bulk end products. We take the time to understand your product and the people behind it. We use your unique story to distinguish your brand and your products. The result is high-quality, memorable content that feels authentic to your company’s voice.
As a digital content marketing agency, we keep pace with the constant evolution of the digital space. We stay agile and well-prepared to deliver data-driven content experiences tailored to your target audience.
What types of Retail and Wholesale companies do you work with?
Companies of all sizes and sectors can use a hand in prioritising content. We work with businesses ranging from big box stores to boutique shops to niche retailers. We also cover a variety of sectors such as home goods, consumer goods, fashion and lifestyle products, and many more.
Goodman Lantern offers a vast menu of retail and wholesale content writing services. We help our clients out by creating a consistent stream of valuable content that helps them boost net sales and sustain continued growth.
What do your retail content writing services include?
Retailers need to appeal to their customer base to stay in business. The retail industry is filled with innovative products, updated iterations, and new companies. So, our retail content writing helps distinguish companies from their competitors. We create impactful content experiences tailored to our client’s marketing needs.
A fashion retailer might need a catalog to show their customers the breadth of their products. For them, we could cover product descriptions, sales policies, and retail copywriting among other content. Depending on the goal, we can create content for customer-facing displays, landing pages, and payment gateways that attract and retain customers.
What kind of content would Wholesalers need?
Wholesalers need to both inform and interest their direct customers, retailers, and partners. With a large team of content writers, we can create content at scale without compromising on quality.
Wholesalers are in the business of fulfilling tall orders. Turns out, so are we. Our wholesalers content writing services cater to your every marketing need – from product descriptions for stocklists to website content for blogs.
How would a Retailer or a Wholesaler use a blog?
Blogs are a great way to share useful information with your audience. You can share pop-up store and flash sale announcements, round up your staffs favourite products or discuss the benefits of contactless payment. With your very own blog, the sky's the limit!
Blog writing is an effective way to engage with your customers. If they are interested in the differences between green retailing and fast fashion or in the benefits of social commerce – why not give them just that?
How does high-quality content help my business?
Retail and wholesale are tough industries. With overheads, personnel costs, advertising fees, and other expenses, the profit margins are already thin. So, when it comes to marketing you need something that gives you the most bang for your buck. Something that is cost-efficient but also increases revenue. Look no further than content.
We write strategic content that expounds on your selling points and resonates with your customers. It is a highly accessible marketing tool to companies at any budget level. When done well, content is well worth your budget.
How do I get started?
Learn more about our Retailers, Wholesalers, and Traders content writing services today! Book a call with us and find out how we can help grow your Retail & Wholesale business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.