Improve Your Customer Experience with Auto
Content Writing

Personal transport can be the backbone of your customers’ lives, supporting
their daily commutes, holidays, businesses, and more. Excellent auto insurance
content writing assures consumers that your business understands this.

Auto Insurance Covers the Entire
Transportation System

Auto insurance is a vast industry that caters to more than just cars. It also covers trucks, vans, motorcycles, trains, buses and other modes of transport.

Insurance cover is designed to protect individuals, their vehicles, and other people’s vehicles. It’s a legal requirement before someone can drive a vehicle in a public place.

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Additionally, auto insurance can account for a wide variety of incidents. Aside from traffic collisions, insurance can protect against fire, theft, and breakdown. This means today’s auto insurance services have to be flexible and reliable.

Different auto insurance types reflect the many compensation types a customer might require. These include comprehensive coverage, collision coverage, personal injury protection, liability coverage, and uninsured and underinsured motorist coverage.

Technology Shapes the Auto Insurance Industry

The technology available in everyday cars has advanced dramatically in the 21st century. This change can be seen in developments in autonomous mobility – features that aid driverless transport.

Autonomous mobility has impacted the auto insurance industry by adding an extra element to claims. Who’s liable when a car is in its autonomous driving mode?

A National Highway Transportation Safety Administration study found that around 94% of automobile accidents result from human error.

However, with the rise of technology affecting driving, auto insurance companies may have to focus more on manufacturers in the future.

Of course, engineering knowledge was always a prerequisite for auto insurance providers. Modern technology like AI, distance sensors, mobile apps, and telematics has increased this requirement.

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Content Can Grow the Auto Insurance Industry – and Your Business

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Insurance content writing services have the potential to grow your business through increased customer engagement and conversions. Content does this by helping consumers understand your business’s products and services. For example, the auto insurance industry may use technical language, which could put off potential customers. However, the right auto insurance content writing experts can help you explain concepts in a compelling, simplified way.

Simplifying complex topics provides your customers with valuable knowledge. They’ll likely thank you for this by becoming repeat website visitors, recommending your brand to friends, and investing in your services over the long term.

As your business has demonstrated its expertise and willingness to understand its customers, you’ll likely build a stronger rapport with your target audience.

How Can We Help You Grow?

Auto insurance services usually operate within a geographical radius. As such, your business’s audience likely lives close by. This means your business will benefit from content focusing on local SEO.

Nearby place names, local terminology, and information about the business premises are examples of keywords to include in your content. Goodman Lantern’s content experts frequently add these features to marketing content to help our clients’ businesses grow. Good local SEO practices improve your business’s ranking in local search results, helping a more local audience to discover your brand.

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In addition, you can create loyal, local customers through highly interactive content. This includes content that raises discussion points, polls, and social media posts.

When people leave comments, Google displays these on your business page. Your target audience can use positive customer comments to help them make insurance and other financial decisions. In essence, the comments help reinforce your quality of service.

Case Studies

Read all about our work for our clients in the case studies below

We can help optimize website content for your online store

Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long form content, we can amplify yours sales and boost your online presence

An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Helping Hundreds of Businesses with
Our Expertise & Dedication


Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."

George O’Neill

Owner, The Promo App

“The communication is excellent and you receive responses within 24 hours.”

Balavendra Anthony

Marketing Manager, Flatworld Solutions
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“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”

Jeremy Rocher

Marketing Manager, AutoStore

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Auto Insurance Content Writers
Can Help You

Goodman Lantern uses auto insurance content writing services to help businesses fulfil their marketing and business goals. We provide content that resonates with your target audience’s desires and pain points, ultimately help you to build your business.

Whether you have an established brand identity or not, our writers can assist. First, we’ll take the time to understand your tone, style, and the type of language and images you prefer using. We’ll then create a style guide to ensure your content uses a consistent voice, making it easier for readers to understand your messages.

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Creating compelling content week in and week out can drain business resources. We can take care of your content scheduling, ensuring you stay top of mind among target customers. You’ll win time to focus on other business goals in the process.

Our team can also help auto insurers like you with many content types. Our services include writing and designing blogs, emailers, social media content, whitepapers, articles, brochures, product guides, and video content. In addition, our writers can help your business demonstrate thought leadership in all the content you produce, allowing you to build a strong brand reputation over time.

Marketing material like brochures can prove very effective if you want to focus on a local audience as an auto insurance provider.

Target customers can receive a printed piece of content they can keep on file and refer to repeatedly. We can also assist with content for important industry events, giving you the tools you need to network effectively.

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Auto Insurance Content FAQs

bottom-blob How Do I Know if an Auto Insurance Content Writing Firm Is Right for Me?

A good auto insurance content writing firm should be reliable, skilful, proactive, knowledgeable, and above all, communicative. First, look at the agency's previous work to decide whether they fit the bill. Content writing agencies' websites typically feature quotes from past clients to showcase their portfolios. Another thing to look for is case studies. These delve into the marketing results the agency achieved for these businesses.

bottom-blobHow Much Will Auto Insurance Content Writing Services Cost?

The price associated with most auto insurance content writing services will vary depending on a few factors – for example, the amount of time and resources they need and the content's complexity. Most agencies provide you with a quote for their services before they start any work.

bottom-blob Can I Get a Free Trial For Auto Insurance Content Writing?

Yes. We offer discovery calls for all prospective clients. One or more Goodman Lantern team members will schedule a call to chat about your project. We'll discuss your goals, limitations, expectations, and how we can fulfil your business needs. We want to help you achieve your vision, and this is the first step.


Get in Touch

Are you looking to increase your business’s visibility on Google and expand your reach? Goodman Lantern wants to help you meet these goals. We’ve helped many companies like yours get their products and services in front of their target customers. So let’s use content to help you engage your customers and grow your business.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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