Insurance That Protects Businesses From Costly
Workplace Injuries and Claims
Workers’ compensation forms part of employers’ liability insurance. In essence, it’s designed to prevent workers from taking legal action due to injuries suffered in the workplace.
It does this by giving the injured employee monetary compensation. The amount of money the employee receives is determined by the time they have to take off work due to the injury and the cost of medical treatment.
Typically, workers’ compensation insurance protects businesses from workplace accidents. Common examples are tripping, burns from hot surfaces, and injuries from heavy lifting.
The coverage of workers’ compensation is expansive, including illness or injury due to a lapse in a business’s professional duties.
The Workers’ Compensation Industry: Technology
Changes Over the Past Year
The workers’ compensation industry has changed often over the last few months, primarily in the wake of the pandemic lockdowns. Many businesses have had to change the way they operate, which can lead to different kinds of workplace injuries.
Employees working from home are still covered by workers’ compensation, so long as there’s proof the injury was work-related. Employers can’t control a person’s home environment, so the workers’ compensation industry is becoming more comprehensive.
Mitchell International’s 2021 report highlights telemedicine and predictive analysis as the most significant technological changes in the workers’ compensation industry.
Predictive analysis is particularly useful for insurance companies, as they can more accurately identify workplace risks ahead of time. Then, they can then adapt their workers’ compensation policy accordingly.
Stand Out in the Insurance Industry With Great
Content
Great insurance content will grab your customers’ attention by appealing to their needs. With our workers’ compensation content writing service, you’ll be able to create professional content that gives readers practical solutions to their problems.
Your insurance content should also be visually striking to draw customers’ eyes. A workers’ compensation writing firm like Goodman Lantern can help you to incorporate visual elements like animations, illustrations, and infographics into your content.
How Can We Help You Grow?
Goodman Lantern helps businesses of all sizes to grow through quality content. If you work with our experienced content professionals, you’ll see a positive impact on your bottom line.
We offer a wide range of workers’ compensation content writing services to cater to your business goals. In addition, we can help you create a content marketing strategy that’ll generate a steady flow of customers for years to come.
Our insurance content writing experts can implement your workers’ compensation content plan to a high standard. Compelling content can show your audience that your products or services will provide them with a workers’ compensation insurance plan to protect their business.
Goodman Lantern’s insurance content writing experts have the industry knowledge to produce content that tackles current topics. As a result, your audience is more likely to see you as an authority in the industry, which could ultimately lead to increased sales.
Case Studies
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereUsing long-form content, we can amplify your sales and boost your online presence
An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.” Typography
“The communication is excellent and you receive responses within 24 hours.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
How Our Workers’ Compensation Content
Writers Can Help You Grow
Goodman Lantern’s workers’ compensation content writers know what digital marketing strategies work for insurance businesses. They’ll help you grow with our agency’s holistic approach to content creation.
Growth from digital marketing efforts is primarily measured by clicks, views, downloads, views, and sales leads. Our writers focus on the entire process, from lead generation to conversion, with workers’ compensation content writing that’ll increase your website’s traffic.
In an industry like insurance, where services heavily impact consumers’ lives, customer stories can be a powerful way to connect with your audience. As an expert workers’ compensation content writing firm, we can tell these stories in your brand’s unique voice.
This gives consumers evidence of your industry expertise, making your products and services more credible.
We’ll also help you boost brand authority with content that covers issues relevant to your audience. Goodman Lantern’s workers’ compensation content writers can do this thanks to their strong research capabilities. With a trustworthy reputation, your business can more easily use CTAs to generate sales.
Workers' Compensation Content Writing FAQs
Should My Business Workers’ Compensation Content Writing Focus on SEO?Yes. Optimising insurance content for search engines is vital in today’s competitive marketplace. It helps boost your business’s discoverability on Google. As an insurance company, you have many strong keywords that your audience will use for their online searches. Goodman Lantern’s workers’ compensation content writers can help identify critical phrases that align with your audience’s searches. This improves the chances of people who need your services or products discovering your content and getting in touch to buy from you.
Can I Go Back and Change Content When My Business Updates Its Insurance Policies?Yes. This is necessary to ensure your consumers aren’t receiving false information. Outdated content can create a negative impression of your business in the eyes of potential customers. In fact, updating old content is also a great way to improve the overall effectiveness of your business's digital marketing. Goodman lantern can overhaul your existing content to align with your style and tone, ensuring your content messaging is consistent.
Do You Offer Content Writing Services for All Types of Business Insurance?We have a great, experienced team of insurance content writing experts. As such, we’re equipped to create effective marketing content for many insurance businesses. Our services aren’t just useful for creating written content either. We can also help you with infographics, animations, and video content, to name a few formats.
Should My Workers’ Compensation Content Writing Use Facts and Figures?Yes. Using strong facts and accurate information in your business’s content marketing efforts can effectively win over your audience. You can demonstrate your industry knowledge and back up your insurance services all at once.
Get in Touch
Want to rise above the competition and form meaningful connections with your target audience? If the answer is “yes”, Goodman Lantern is the content writing agency for you. We’ll help you to create and publish engaging, high-quality content, helping your business to stand out from the crowd. Contact us today to discuss the first steps.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at
impact@goodmanlantern.com or learn more.
Contact Us
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore