Gain New Customers and
Engage Existing
Ones With Content That Builds Trust

Life insurance content writing services aim to build trust in your brand and its
products and services. With high-quality, trustworthy marketing content, your
audience is more likely to become long-term supporters of your brand.

Insurance Policies Protect Customers’
Assets and Future


Life insurance functions like a contract. The individual pays a premium in exchange for a promise that the insurer will pay a lump sum in the event of illness, accident or death. It offers valuable financial protection, and the consumer trusts the company will honour the contract.

A variety of life insurance policies are on the market today. A similarity they all share is that they help families prepare for an unknown future. A protection and savings plan, for example, can provide financial security for someone’s family if they cannot continue to work for health reasons.

This plan helps the policyholder reach goals like buying a house, moving house, and funding a child’s education, despite death or health concerns.

Technology Trends Poised to Transform Insurance


Modern technologies have affected how many businesses operate. For life insurance, trends in technology promise to influence the behaviour of consumers and insurance providers.

Examples include increased trending towards artificial intelligence (AI), automation, and distributed infrastructure. These all serve as ways to cut business costs while simultaneously improving efficiency.


For life insurance providers, the technology trends allow businesses to transform their services. With AI, for instance, an individual could see how a diagnosis might affect their policy in real time.

An increase in available automation and cloud computing tools means insurance businesses can provide greater customer service. These technologies can help streamline processes like onboarding. In turn, this makes important policies like life insurance more accessible.

Get Content That Helps Position Your Business as the
Leading Expert in the Field

To consumers, many insurance policies can seem interchangeable across businesses. Additionally, customers taking out life insurance want to know they’re dealing with experts that care about what happens to them when the going gets tough.

Life insurance content writing can help you stand out and prove your authority in the market.

Professional life insurance content writers will help establish your business in the industry through high-quality content. In addition, they’ll ensure your business publishes content that covers topics your audience cares about.

Whether it’s an issue affecting many consumers or far-reaching industry news, you’ll be able to break these issues down for your customers. Coupling this information with practical solutions and tips can demonstrate that your business’s expertise is relevant to your audience.

How Can We Help You Grow?


Goodman Lantern can help your business grow through consistent, quality life insurance content writing.

Effective content drives growth by connecting with your audience, boosting brand authority, and generating and converting leads. It’s that simple.

Think of us as an expansion of your in-house marketing team. Or, if you don’t have one, a dedicated addition to your business. We’re here to help you meet your business goals.


Our team is made up of experienced life insurance content writers, researchers, editors, and marketing strategists. We deliver content that’s likely to convert, as it’s unique to your business and its target audience.

A major benefit of using life insurance content writing services is the time you save. Goodman Lantern’s services free up resources within your business. As a result, you can devote 100% of your productivity towards maintaining strong products and services and increasing efforts to advance your business.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimise website content for your online store

Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Read more about our work here

Using long-form content, we can amplify your sales and boost your online presence

An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.

Read their story here

Helping Hundreds of Businesses with
Our Expertise & Dedication


Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.


"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."

George O’Neill

Owner, The Promo App

"The communication is excellent and you receive responses within 24 hours."

Balavendra Anthony

Marketing Manager, Flatworld Solutions
testimonal box

"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."

Jeremy Rocher

Marketing Manager, AutoStore

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Life Insurance Content
Writers Can Help You


Goodman Lantern’s life insurance content writers are experts in digital marketing and the insurance industry. This allows them to create bespoke content for your business that aligns with your brand. As a result, consumers will become familiar with your content style, making it easier for them to associate certain types of content with your brand.

Our services take this a step further: we adopt a holistic approach to content creation. By determining exactly what your potential customers are looking for, your content can better appeal to your audience.


This might mean emphasising certain elements within your policies as an insurance company. For instance, if your audience mainly lives in an area with high house prices, our life insurance content writing explains how your services can make it easier for them to save for a property, despite a loss of household income due to someone’s absence.

A critical aspect of the content we help businesses produce is that it’s engaging. Our writers are experts at combining accurate information with an engaging writing style and eye-catching visual elements. These techniques help grab potential customers’ attention and convert them into customers.


We can also help adapt your content to fit many forms. Whether you’re looking for blogs, articles, technical whitepapers, explainer videos, or social media content, our quality of service remains high. As such, Goodman Lantern can bring greater diversity to your business’s marketing content, making it more appealing to a wider range of consumers.

Of course, your content strategy can still change at any point. You control the marketing material put out in your business’ name. We’ll simply adapt.

Life Insurance Content Writing FAQs

bottom-blobIs Content Marketing Important For Insurance Companies?

Yes! Insurance companies can benefit from content marketing, especially those offering life insurance policies. Effective content marketing builds trust with your audience through a personal connection. This trust helps convince consumers to choose your services over another insurance provider. Effective content marketing builds this connection over time, which is important when your business’s policies can affect loved ones.

bottom-blobHow Do You Ensure Insurance Content Is Accurate?

At Goodman Lantern, every one of our professional life insurance content writers is an expert researcher in their own right. They only use trusted, relevant sources which can be verified. If that wasn’t enough, our editors serve as a safety net to ensure all statements are factual and any data is referenced properly.

bottom-blobWhat’s Your Timeframe For Creating Content?

That depends. While our content creation process is highly efficient, the timeline will vary project-to-project. A good rule of thumb is to assume that more complex and word-intensive projects will take longer. However, we want to give you the best content possible, so rushing doesn’t sit well with us. That said, we can be flexible regarding content scheduling as part of our collaborative approach. This allows us to adapt accordingly if outside factors come into play. Whatever schedule we agree upon with a client, though, we’ll always deliver on time.

bottom-blobIf You Produce Content For My Business, Do I Own It?

Yes, completely! Once a project or task is complete, you own all rights to the content. The content will be published on your business’s website under its name, so it’s your intellectual property.


Get in Touch

We love to collaborate with businesses that are passionate about what they do. So if you’re looking to grow and bring your products and services to more people that need them, we’re here to help you achieve this. Let’s work together – contact us today.

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At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.

By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.

Want to have a bigger impact? Get in touch with us at or learn more.


Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore


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