Originally published November 22, 2021 , updated on January 21, 2022

Stand Out In The
eCommerce Market With Exceptional Content

Goodman Lantern’s writing services for eCommerce sites help you create an impactful online presence through exceptional content. We lead your customer base to your business and spur them to take action.

Businesses are getting creative in their approach to eCommerce marketing

Companies are trying new and improved ways to connect with their customers. From engaging social media campaigns to better SEO content to long form blogs – the strategies for online content marketing are endless.

 

It takes a seasoned eCommerce content writing service to pick the right words and the right strategy for your company. They can ensure that your product or service does not get lost in a crowded digital space. The right partner can help you come on top in the competition for an audience’s attention.

We help eCommerce businesses take their story off the screen and transform it into sustained sales

Here are just some of the ways in which content can help your eCommerce business grow

Well-constructed content that is tailored to your target audience can go a long way in increasing customer engagement and driving up sales.

Every company has a story worth telling. You can use your content to bring out your unique story and humanize your company for your customers. This helps them connect with your brand and the people behind it.

Original content can help make your brand easily recognizable to your audience. This is the first step in ensuring customer loyalty.

You have worked so hard on your product or service. SEO content can help generate leads and raise awareness to your company so that your product can realize its full potential.

How Can We Help You Grow?

We help transform your audience into loyal customers

We carry out in-depth research into your target audience and figure out what makes them tick. We let that be the foundation for our content writing strategy.

We drive traffic to your company website

Our team of professional writers are experts of SEO and help drive traffic to your eCommerce website to maximize sales.

We help you navigate different content channels and platforms

There are so many different ways that your content can reach your audiences. We help you navigate varied content channels for optimal coverage.

We create informative and engaging product descriptions

Our product description writing services are a staple for our eCommerce clients. We explain your products in a way that both informs and interests customers.

Case Studies

Read all about our work for our clients in the case studies below.

We can help optimize website content for your online store

Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.

Using long form content, we can amplify yours sales and boost your online presence

An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.

Testimonials

Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Professional eCommerce Content Writers Can Help You

At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.

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A Wide Network of Native-English Content Writers

Our large team of professional writers come from all parts of the world. They bring a diverse range of experience and viewpoints to the table. This helps them craft content that resonates with a universal online audience.

SEO Content Writing

SEO expertise

Our team is an expert in search engine optimisation. We are well-versed with search engines and eCommerce-appropriate keywords. We use that expertise to create content that reliably shows up in online searches.

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High Lead Generation

As a content marketing agency, we craft high quality content that moves a passive audience to become active customers. We do so by developing solid leads for your team to follow up on.

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Experts at What We Do

As writers, editors, and marketing consultants – we strive for excellence in everything we do. Our team is made up of seasoned journalists and media experts that meet the highest industry standards for content writing services for eCommerce sites.

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Ahead of The Trends

In the digital content space, it is not enough to stay on top of trends. You need to stay ahead of them. We use our industry knowledge to foresee trends in content writing and ensure that your company uses that advantage.

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Personal attention

We assign a project manager and a highly qualified team to your company’s project. They work seamlessly with you to create and deliver content on time. We aim to not only meet the brief but to exceed your expectations.

eCommerce FAQs

How do you approach content writing for eCommerce sites?

Compared to brick and mortar stores, online sites need a different set of marketing tools to keep sales up. Our content writing services for eCommerce websites do just that. We help boost your sales by increasing your online presence through high-quality content. 

We write memorable, persuasive content designed for each step in the sales funnel. By sharing the right content at the right time, we inspire your audience to take action. Be it landing pages, SEO text, or ad copy – exceptional content from us is a guarantee.

What types of eCommerce companies do you work with?

eCommerce includes everything from a small B2C business selling their products directly to their customers to massive online marketplaces that house several retailers. As a full-service content writing agency, we work with a diverse clientele within this sector. Our writers help B2C retail businesses, CRM firms, and UI/UX startups amongst others to boost their online presence. 

We have optimised SEO product descriptions for a power equipment company to increase its page ranking. We have created long-form content for a SaaS eCommerce firm to help educate its audience. Whatever your marketing needs are, our eCommerce writing services have your back. 

What do Goodman Lantern’s eCommerce content writers bring to the table?

Our talented team is made up of industry experts and seasoned writers. We use our experience and expertise to help you navigate different content channels and platforms for optimal coverage. We craft concise and catchy content that gets your message out to your target audience.

Moreover, we have mastered the art of keeping the big picture in mind while getting the details just right. From creating a marketing strategy from scratch to offering product description writing services – we do it all.

How can a blog help an e-Commerce company?

An eCommerce blog can serve a lot of functions. It can inform your audience of new products and sales announcements. It can educate them with product reviews and comparisons. It can answer their general queries with how-to guides. It is truly a space for you to curate a premium content experience for your customer base. 

Use our blog writing services to craft a versatile, engaging blog to help you better connect with your customers. We can help you share your insights on industry trends and position yourself as a credible authority in the field.

How will you create original content that will work for my company?

Every company has a unique story worth telling. Our writers have an uncanny knack for understanding your journey and your vision. They find their inspiration there and let it form the foundation of their marketing strategy. 

We let your story help us create original content that feels authentic to your company and its ethos. This makes your brand easily recognisable and helps you forge a meaningful relationship with your customers. We help eCommerce businesses take their story off the screen and transform it into loyal customers and sustained sales.

How would you measure the success of your content?

The success of content writing for eCommerce sites can be measured through various metrics. For instance, in an email marketing campaign, email open rates and click-through-action rates show us how many readers took an action on the emailer. 

In omnichannel marketing, the metrics are more varied. Click-through rates, bounce rates, and churn rates are some of the many ways one can measure success. Our content can help generate quality leads, keep conversion rates high, and build your online visibility so that your product realises its full potential.

How do I get started?

Learn more about our eCommerce content writing services today! Book a call with us and find out how we can help grow your eCommerce business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com.

Get in Touch

Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.