Healthcare Insurance a Rapidly Growing Industry
Health insurance is a contract companies and consumers enter into for expenses relating to injury, illness, preventative care, and pregnancy.
As part of their health insurance plan, the consumer makes monthly payments to the company. In exchange, the company covers varying portions of the individual’s healthcare costs based on the insurance package.
The healthcare insurance industry has seen massive growth over the past few years. The primary driver behind this growth has been the rising cost of medical expenses, resulting in customers covering their medical bills through insurance.
Technological innovation has further propelled the industry’s growth by streamlining processes and providing valuable consumer data to insurers. Other market changes include regulations, new product offerings, rising insurer participation, enhanced risk, and greater daycare procedures.
The Technology Shaping the Future of Insurance
Technology has impacted every aspect of the health insurance industry by enhancing efficiency, introducing personalisation, boosting security, and increasing data-driven healthcare decision-making.
For insurers, robotic process automation (RPA) and artificial intelligence (AI) integrate with existing systems to simplify daily business processes like claims, regulatory compliance, and underwriting.
An application programming interface (API) makes the insurance process smoother by facilitating the flow of healthcare information, like patient eligibility, between systems.
At the customer’s end, wearable devices provide real-time data about an individual’s health to the insurer to personalise risk models.
Predictive and behavioural analytics utilise this data to personalise insurance plans and optimise the consumer experience.
Blockchain and distributed ledger technology (DLT) protect consumers’ valuable and private healthcare data through their secure interface.
Branded, SEO-Friendly Content Can Help You Reach Your Intended Audience
Our health insurance content writing services can help you craft informative content for your customers. Content must be accurate and expert-reviewed to assist the consumer’s decision-making process.
Experienced writers in health insurance content writing build credibility by creating well-researched and informative articles, blogs, and guides that answer various questions about health insurance.
Health insurance content writers recognise that choosing health insurance is a serious matter. They know that the published content needs to strike an informational and friendly tone so that it doesn’t feel like a “hard sell” to the customer.
Quality content with the correct information and the right tone must, of course, reach the intended audience. With our SEO best practices, we’ll also improve your visibility online.
How Can We Help You Grow?
At Goodman Lantern, we don’t take content lightly. Health insurance content writing services build brand reputation, enhance online visibility, and answer customer questions.
Our team has years of experience in creating high-quality health insurance content. When creating informative content for your brand, they’ll bring this experience to the table.
Our health insurance content writers also understand the customer’s needs through market analysis and interviews with key stakeholders. This in-depth process enables them to create content that answers customers’ questions through content. They also know that informative content written in a friendly and non-intimidating tone resonates with customers.
At Goodman Lantern, this quality content is part of our larger health insurance content strategy. Our team segments customers, identifies the correct channels to engage with them, and creates SEO-ready content to reach them.
Case Studies
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereUsing long-form content, we can amplify your sales and boost your online presence
An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
"Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation."
"The communication is excellent and you receive responses within 24 hours."
"We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human."
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Health
Insurance Content Writers Can Help You
We can develop a health insurance content strategy that closely examines your customers’ needs and where you can meet them with content. Here’s how we make that possible:
Leverage Data-Backed Writing
When it comes to health insurance content writing, it’s essential to provide factual information to the reader. With years of experience, our health insurance content writers dive deep into every topic to understand its nuances. Then, they create quality blogs, articles, whitepapers, and more.
Strike the Right Tone
It’s critical to get the tone of your content right – something that also forms part of our health insurance content writing services. It’s essential to strike the right balance between a friendly, informative, and serious tone. Over the years, our health insurance content writers have developed ways of writing that will help your readers feel informed without being overwhelmed. As a result, they’ll feel like you understand their needs and will be more likely to trust your service.
Optimise Your Content
Today, consumers have many choices when it comes to healthcare insurance. The challenge for your brand is to get consumers to consider you as an option. Our health insurance content writers use SEO best practices to make your brand visible to consumers through keyword research, backlinking, and SEO-rich content writing.
Connect With Your Audience
It’s important to answer your target customers’ questions with excellent health insurance content writing. Through visually striking content like e-books and infographics, our writers can help your customers get the answers they need in a fun, informative way.
Health Insurance Content Writing Services FAQs
Who Am I Talking to Through My Health Insurance Content Writing?It’s key to segment your customers based on the nature of the health insurance they’re purchasing. At Goodman Lantern, we create content for target groups such as young families, individuals, and older customers. With segmentation, your content speaks directly to the intended customer by providing relevant information.
How Does Content Help My Health Insurance Company?Good health insurance content writing, and using targeted and personalised writing, can establish your brand as a reliable source of information. It can also increase your visibility online and help you answer customers' queries. Our health insurance content writers like to stay on top of the latest market and industry trends thorough research, observation, and analysis. This enables them to deliver consistent, quality health insurance content writing that meets customers' needs.
What Are the Different Types Of Content I Can Use?Our health insurance content writers know that customers have different objectives on various media channels. This is why we use a portfolio of content writing styles to interact with customers. Articles, blogs, and guides offer answers to your customers’ burning questions. Email marketing engages customers by providing relevant information straight to their inboxes. Social media content allows your business to understand customer sentiment in real-time. Reviews and testimonials help build trust by helping potential customers believe in your service.
What Sets Goodman Lantern Apart from The Other Content Agencies In The Market?Our health insurance content writers set us apart from the rest. With years of experience behind them, our writers know the world of healthcare insurance inside and out. They expand on this information by learning about your business through interviews and research. Then, they use the best health insurance content writing techniques to create timely, informative, and valuable content.
Get in Touch
Our experienced health insurance content writers have years of experience, a passion for learning, and a love for creating the best health insurance content writing in the market. Get in touch to create a health insurance content strategy that answers your customers’ queries and enhances your growth story. Book a discovery call with us today.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at
impact@goodmanlantern.com or learn more.
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“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore