Originally published December 7, 2021 , updated on January 23, 2023
Travel & Leisure companies aren’t selling services — they’re selling experiences. Our specialised content team crafts persuasive and enriching copy to not only attract the target audience but turn them into loyal customers.
The Future of the Travel & Leisure Industry is Shaped by Tech and Sustainability
The consumer mindset is drastically changing, and this is no different when it comes to travel and hospitality. Undoubtedly, tourism will fluctuate as air travel evolves to adopt technological advancements. The travel and leisure industry will face an all-time increase, further crowding the marketplace. Secondly, consumers are changing their approach to travel and leisure to include more sustainable options, and the travel and leisure industry must abide by the change in times to attract loyal customers.
The Travel & Leisure industry will continue relying on content creation to connect with audience members and exhibit their adoption to the changing times. Through persuasive and magnetic content, companies can stand out in a saturated sector and position themselves as the go-to name, increasing their customer base and boosting sales.
Why does this industry need content to grow?
Content Creation is the Fuel for Success in the Travel & Leisure Industry
Striking and engaging content adorned with SEO keywords helps companies rank higher on search engines, increasing visibility and gaining a wider audience
Copy that is crafted to target a specific audience attracts prospect customers and assists in building stronger connections and trust
Tailor-made marketing strategies help bolster the company’s brand, and position them as a leading force in the industry
Content writing that showcases a sense of potential and understanding in the experiences being offered leads to an increase in leads
How Can We Help You Grow?
We custom-create unparalleled content
Our expert writing team can curate original content with your company’s authentic tone and personality, helping connect with potential customers and retain loyal ones
We help your company stay on top of digital trends
Our research team is dedicated to learning all the latest trends in the Travel and Leisure industry to ensure your company’s content rises to the top of search engines and increases website traffic
We tailor-make marketing strategies to suit your needs
Our custom-crafted marketing strategies are designed to help your company reach its business goals. Over time, this will help your company move from strength to strength
We create a wide variety of content formats
From long-form blog posts and articles to social media updates, whatever type of content your company needs to succeed, our writing team can create it. A diverse range of content helps boost your brand name on search engines and keeps audience members engaged
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.Jeremy Rocher (Marketing), AutoStore
They provide good value for the money paid, which was their selling point,Owner, African Sunrise Safari
Their project management system blew me away.Wonder, PCR Investments
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Travel Content Writers Can Help You
No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.
Native-English Content Writers
With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.
We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.
High Conversion Rate
With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.
Thorough in Our Approach
We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.
High Content Standards
We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.
With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.
Travel & Leisure FAQs
What do your Travel & Hospitality content writing services include?
The Travel, Leisure, and Hospitality industry is highly competitive. Original, high-quality content is a valuable asset that can set your company apart from your competitors. Our Travel and Hospitality content writing services position you as a versed and reputable source, effectively attracting potential customers.
We write engaging content such as blogs, articles, ad copy, social media posts, and website content. We also craft creative content including guides, handbooks, case studies, and podcasts. If you need a catchy brochure for your latest tours or an informative guide to travelling solo – our travel and hospitality writers can help you out.
What types of Travel & Leisure companies do you work with?
The Travel and Leisure industry spans tourism, travel, and recreation businesses. We offer a comprehensive range of content writing and marketing services that cater to all verticals within this industry.
We work with airlines, luxury hotels, resorts, tourism agencies, and tour operators, amongst others. Whether you run an amusement park or a scuba diving school – our team carries out in-depth research into your industry niche and crafts content that excels.
Do you include Social media in your content marketing strategies?
Social media is an integral part of any content marketing strategy, especially in the travel and leisure landscape. It is a useful tool to connect with a large audience, increase your brand awareness, and establish a recognised online presence.
Our travel content writers help you curate social media content that reflects trending topics and speaks to your customer base. We craft unique, catchy, and share-worthy posts on your products, services, and overall brand.
What blog topics are your travel content writers familiar with?
Most consumers head online before they take a flight, book a hotel, or even have an interest in planning a trip. They are searching for advice, travel tips, and reviews, so why not readily give them that information?
Our travel and hospitality content writers help you start and maintain an engaging blog with topics that matter most to your audience. We can write concise listicles on the best places to visit, destination-specific travel guides, and blogs on budget travelling. We can help you connect meaningfully with your customers by sharing company updates, staff interviews, and industry insights.
Where does SEO come into play?
In the digital age, crafting unique content is not enough to create website traffic. When people use search engines, it is unlikely that they will go past the first page. So, your website, blogs, and brochures need to rank high enough to grab their attention. SEO helps with that.
We research keywords and search terms that are trending within your industry niche. By weaving them into your content, your page ranking gets a noticeable boost. This increases organic website traffic to your pages and leads to more conversions.
How does high-quality content help my business?
High-quality content establishes your brand as a trusted source and an industry authority. Through well-crafted, relevant content that is distributed at various touch points throughout a buyer’s journey, we give readers the right information on your product or service when they are making purchasing decisions.
This helps educate them and create a positive perception of your brand. Thus, content increases your chances of converting a passive audience into a community of loyal, paying customers.
How do I get started?
Learn more about our Travel content writing services today! Book a call with us and find out how we can help grow your Travel & Leisure business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Connect with us to take your Legal company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.