Originally published December 9, 2021 , updated on January 21, 2022
Goodman Lantern’s content writers help you connect and engage with a larger audience. We craft high quality content at scale that converts to valuable leads and increased sales.
Technology is Changing The Transport and Logistics Landscape
Transport and Logistics companies are constantly looking for better, faster, and bigger solutions. The push for improved technology ensures there are many advancements in the field. This also allows for new ideas, start-ups, and players to enter the market.
In a changing landscape, businesses need to distinguish themselves from the crowd. While providing a robust service is crucial, it is not enough to attract potential customers. Transport and Logistics content writing can be just the medium to show your value to your target audience.
Show The Value of Your Product or Service With Transportation and Logistics Content Writing
Here are just some of the ways in which content can help your Transport, Logistics and Distribution business grow.
The Transport, Logistics and Distribution industry can attract more customers by better defining their products and services. They do so by sharing well-written, educational content at different touchpoints in the customer’s buying journey.
Companies are turning to interactive content channels such as social media to better communicate with their target audience.
Clear and compelling content distributed through the right platforms help companies connect with untapped communities.
Well-researched and valuable Transportation and Logistics content writing can help businesses raise their online visibility.
How Can We Help You Grow?
Goodman Lantern uses social media to increase your brand’s visibility
We create interactive and engaging social media content that is adapted to the Transport and Logistics industry.
Our content helps you stand out in a competitive market
Our team of Transportation and Logistics content writers understand your audience and position your company as an authority figure for them.
We offer a variety of Transport, Logistics and Distribution content writing services
We write website content, blogs, articles, and other versatile content pieces that showcase your experience and expertise in the field.
We craft and deliver high quality content at scale and on time
We deliver premium content that’s unique and helps to meet your marketing goals.
Read all about our work for our clients in the case studies below.
We can help optimize website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Using long form content, we can amplify yours sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.Owner, Promo
We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.Jeremy Rocher, Marketing Marketing, AutoStore
Outsourcing everything to their company has been a big relief.Business Development Manager, Asian Pharmaceuticals
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Professional Transportation and Logistics Content Writers Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.
Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
High Lead Generation
With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.
Experts at What We Do
Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.
Ahead of The Trends
We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.
No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
Transport, Logistics, and Distribution FAQs
What do your Transportation & Logistics content writing services include?
The Transport and Logistics industry runs on efficiency and punctuality. They gain the trust of their partners and customers by delivering premium services on time every time. Our content writing services work the same way.
We provide seamless, streamlined Transportation and Logistics content writing with content creation done at scale without compromising on quality. Our transport and logistics content writers craft exceptional blogs, articles, SEO content, newsletters, and ad copy. We also offer technical writing services that include white papers, case studies, eBooks, guides, and handbooks.
What types of Transport and Logistics companies do you work with?
From warehousing to distribution centres to shipping, the Transport and Logistics industry has seen immense growth in the past few decades. With advancements in technology and global trade, many new organisations have entered the market. We have diversified our services to adapt to the ever-expanding content needs of the industry.
We work with freight companies, third party logistics providers (3PLs), trucking companies, and maritime and air carriers. Our clients work in the transportation, storage, inventory, and packaging of various goods ranging from food to raw materials. No matter what your vertical is, our team carries out in-depth research into your niche and builds a content marketing strategy best suited for you.
What is the right type of content for my business?
The type of content you need depends on your marketing goal. If you are trying to increase traffic to your website, updating landing pages to include SEO is a good start. This will incorporate search terms that are relevant to your niche and boost your page ranking. If you want to showcase your industry knowledge, newsletters on reverse logistics or white papers on supply chain trends will do the trick.
There are a lot of options available in today’s digital content space. Our team of transport and logistics content writers helps decide what is the best course for you. We use a combination of content formats to best highlight your experience and expertise in the field.
What blog topics are your Transport and Logistics content writers familiar with?
A blog can be a space to show your customers that you understand the challenges they face and know how to solve them. It is also a way to show your industry expertise without hard-selling them your product or service. You can offer guidance, share industry insights, and discuss popular trends.
Our writers are familiar with the industry and can help you create an engaging, educational blog. We can write about everything from B2B warehousing to clean energy to drone technology. To make a balanced blog, we do a few in-depth technical topics such as how AI and blockchain are changing the logistics landscape or how drone technology will affect supply chains. Then, we pepper in concise articles on simple topics such as the difference between EDI, ELD, and EAM.
How do you distribute your content?
Good content needs an equally robust content distribution plan. Much like supply chains, the goal is to get the right content in front of the right audience at the right time. So, we share well-crafted, relevant content at different touchpoints in the sales funnel. This helps guide the customer through their buying journey.
We also research the platforms that your audience uses the most. We use a combination of mediums and social media channels to interact with your customers. By consistently distributing clear and compelling content, we help increase your brand’s online presence.
How does high-quality content help my business?
Transport and logistics content writing helps you show your value to your customer base. Your potential customers are already going online for information and answers. You can readily provide that to them by sharing suitable content.
Over time, high-quality content also helps build customer trust and loyalty. It also helps cement your authority in the industry. Thus, content not only promotes your services to prospective customers but also raises recognition with peers and industry partners.
How do I get started?
Learn more about our Transport and Logistics content writing services today! Book a call with us and find out how we can help grow your Transport, Logistics, and Distribution business. Reach us at +44 3300270912 or email us at [email protected].
Get in Touch
Connect with us to take your Transport, Logistics and Distribution company to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.