FinTech Introduces New, Improved Digital
Service Models to Healthcare
The healthcare sector deals with vast amounts of big and small data. An Ernst & Young report estimates that the UK’s annual NHS data could have a value of around £9.6bn. As such, FinTech services can be very useful for insurance and healthcare businesses.
New models and processes can streamline business functions brought about by improved technology. And greater capability in areas like data accessibility and patient processing can increase overall efficiency.
Mobile health apps, electronic health records, telehealth, telemedicine, electronic medical records, and wearable devices that track various aspects of one’s health are all digital service models.
These new and improved digital service models have the potential to be, quite literally, life-saving for both healthcare businesses and consumers.
FinTech Plays a Significant Role in the Insurance
and Healthcare Revolution
Technology is playing a huge role in revolutionising how we access insurance and healthcare. Statista data reveals that more than half (58.99%) of all website browsing occurred from a mobile in the second quarter of 2022.
Developments in FinTech have allowed businesses to process payments and other transactions through mobile devices. As such, FinTech is giving insurance and healthcare companies a way to tap into this large proportion of mobile-using consumers.
The positive impact of technology on healthcare and insurance companies doesn’t stop there. FinTech works to solve the main problems facing consumers in these industries – convenience and accessibility.
Digitisation allows people to interact with healthcare and insurance services on-demand, fitting into individuals’ busy schedules.
We Help Insurance and Healthcare Technology
Companies with Quality SEO Content
When it comes to healthcare and insurance, consumers want a company they can trust. This is due to the effects these services can have on the quality of life for both industries.
Ranking high on relevant search results is the first step for brands looking to connect with their audiences. Just the fact that your business appears in one of the top few results can help persuade consumers that you have credibility.
Goodman Lantern is well-versed in SEO, including advanced techniques and best practices. With this expertise, we create content to make businesses more visible online. We also know how to seamlessly incorporate these techniques into marketing content, to not dilute a company’s message.
How We Can Help You Grow
As a content writing agency, it’s our mission to help businesses of all kinds grow and develop. To support sustainable growth, Goodman Lantern crafts unique strategies for each of our clients.
The content our expert team produces shows a thorough understanding of your business and target audience. As a result, the content is compelling and persuasive, which helps to yield greater lead conversions.
We understand that the effectiveness of content is decided by more than just quality. That’s why we take the time to consider the best distribution channels, tone, visuals, and publishing schedule for your business.
This means your business will be able to grow naturally with content that strikes a chord with your target audience. Personal connections like this help drive readers towards actions to benefit business growth.
Another aspect of our services that help businesses grow is consistency. Regular content uploads help your business maintain a professional brand image, help with SEO and keep your brand top of mind.
Case Studies
Read all about our work for our clients in the case studies below.
We can help optimise website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimise their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereUsing long-form content, we can amplify your sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, we’re all about building long-term, successful relationships with our clients. We take the time to get to know your business and the people behind your brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
“Whenever we’ve provided feedback or suggestions, they have always been receptive and open to making changes.”
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Insurance and Healthcare
Technology Content Writers Can Help You
As an industry that impacts the lives of everyday people, healthcare and insurance content must be accurate. Misleading or incorrect statements can potentially have dire consequences and also serve to discredit your business.
Employing FinTech insurance writing experts and experienced healthcare writers helps prevent this. Not only are these specialised writers well-versed in all things healthcare and insurance, they immediately understand the nuances related to the sector. They will do their research on any relevant statistics and facts thoroughly to back up the content.
As previously mentioned, insurance and healthcare technology writers have a thorough understanding of relevant keywords and will weave them strategically into your business content, ensuring your business is seen on the search engines and thereby improving your reach.
In healthcare, in particular, new information gets released all the time. This can drastically change people’s perspectives on a topic within the industry. FinTech healthcare writing experts are able to use their research and data-interpretation skills to help explain new information clearly to consumers.
People are usually interested in news that relates to healthcare and insurance, as it can have repercussions that affect their lives. As such, content writers can help these businesses by connecting them with their audience by keeping abreast of all healthcare and insurance-related news, and crafting content on the latest developments.
Insurance and healthcare technology writers help build trust within your audience by providing real value to readers, who are then able to adjust their habits for the better using the information they’ve been given.
With more consumers gaining confidence in your business, more are likely to seek your products and services, resulting in a rise in sales and, ultimately, business growth.
Fintech Insurance Writing Experts FAQs
Do Healthcare and Insurance Companies Need Copywriting?In short, yes. While healthcare is readily available in the UK through the NHS, private companies still function like any other business. As such, they use marketing to appeal to potential customers and increase sales. Inbound content is particularly useful, as it helps establish more emotional connections with consumers.
What Areas of My Website Can Content Writing Be Effective In?The short answer is everywhere. Any page that features factual or complex information can benefit from insurance and healthcare technology writing experts. Even the shorter, simpler pages will benefit from effective, compelling copy that will satisfy the search engines and attract potential customers.
What is a Patient Portal?A patient portal is a feature of a website or website that gives patients access to personal health information. The portal operates 24 hours a day and can simply be reached through the internet. The information available through a patient's portal include allergies, lab results, medications, vaccinations, and summaries of doctor's visits. They can also be used to organise appointments, request prescriptions, and securely message a doctor.
What Data Do Healthcare & Insurance Companies Collect?Nowadays, healthcare businesses produce digital versions of medical records and health records. This can include family histories, diagnoses, medication prescriptions, vaccinations, hospital admissions, etc. For insurers, many gather data based on online user interactions. This includes social media, smart homes, telematics, and interactions between agents and customers - anything that will help them better understand claims and consumer relationships.
Get in Touch
Professional FinTech insurance and healthcare writers can be hard to come by. Fortunately, the Goodman Lantern team can help. Complete with researchers, editors, and strategists, we have the content marketing prowess to help take your business further.
Contact Us
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore