Originally published March 29, 2022 , updated on July 30, 2022
Videos are a powerful yet understated tool that can energise your digital marketing strategy. Goodman Lantern’s Video Marketing Services craft beautiful, moving videos that help you harness the power of imagery to connect with your target audience in meaningful ways.
Maximise the Sales Funnel With Video Content
Video Editing involves any changes made to video post-production. This includes everything from cutting, trimming, and sequencing footage to adding special effects to the video.
Apart from the core functions of choosing the best footage and setting the right tone for the video, video editing also includes creating a cohesive narrative.
Effective storytelling is one of the most important aspects of video content marketing services. Be it a music video, tutorial video or social media post, creating a flow enables viewers to take in information easily.
While every video content project is different, video editors need to have a comprehensive understanding of the entire production process, including storyboarding, continuity, and cinematography, to create a memorable story.
Thus, video marketing solutions are as much about the right software and technical skills as compelling storytelling.
Achieve Your Business Success with Quality Video Editing Services
Corporate Video Services
Videos allow you to share the story behind your brand in an engaging way. You can express your company’s culture, values, and mission. You can also share information on your products and services. With video content, the sky’s the limit.
Our Corporate Video Production Services distil your organisation’s ethos and personality into well-crafted, personable corporate videos. This can include ‘meet the team’ videos, CEO interviews, and customer reviews.
Animated Explainer Video Services
Text-heavy content can get tedious to read if you are explaining how to use your product or the various applications of your services. So, why not present it with an easy-to-understand video?
Our online video marketing services design well-structured and engaging explainer videos. These can help answer common questions, offer tips and tricks on products, give product demonstrations, and share educational tutorials.
Whiteboard Video Production
Whiteboard Video is a simple and creative style of video production. It consists of animation where static illustrations are being drawn. These videos are often accompanied by voice narration.
Our Whiteboard Video marketing services craft memorable and striking animations that relay information with ease and clarity. It is an economical medium and an excellent start for any business looking to dip its toes into video marketing solutions.
Commercial Video Production
Commercial videos are short-form videos that describe your company’s products and services. It is an incredible way to share your story in your own words while raising brand awareness.
As a video advertising agency, we help shine a light on all your brand’s best qualities. We seek to forge an emotional connection with your target audience through appealing and authentic video content.
Educational Video Services
Tutorials, how-to videos, instructional videos – there is a vast range of educational videos available to businesses today. These effectively explain complicated concepts, demonstrate processes, and enhance engagement in a fun and conversational tone.
Goodman Lantern offers online video marketing services for educational videos. We create valuable and informative educational videos that establish your organisation as a thought leader in your field.
Video Production Services
Digital marketing is waking up to the multifaceted benefits of video marketing solutions. TV commercials, product videos, event videos, marketing videos, and social media videos are just a few of the many forms of this medium.
Goodman Lantern’s video content marketing services cover all this and more. As a video marketing agency, we provide an end-to-end service that involves video scriptwriting, storyboarding, editing, distribution, and overall video marketing strategy.
Brand Video Services
Businesses are taking new and innovative approaches to make an effective impression on their customers. Brand Videos are one such approach that allows companies to create valuable and relevant content.
Our Brand Video marketing services help businesses attract customers through narrative-driven videos. We use entertaining and compelling storytelling to build authentic connections with your potential customers.
Social Media Videos
Social media is a powerful platform to connect with diverse demographics. However, today’s audiences are inundated with information and have short attention spans. Social media content needs to be created with the specific goal of attracting attention.
Social media videos are much better at grabbing attention than static images. Our Social Media video marketing services craft a steady stream of video content bound to entertain and engage your target audience.
Corporate Social Responsibility Videos
If you are helping your community and making a difference, why not let your audience know? This raises awareness about social issues that you care about and lets your audience know about your company’s values and mission.
As a video marketing company, Goodman Lantern can help you share interesting and informative videos on your corporate social responsibility projects.
Video Email Services
Email marketing is a long-standing pillar of effective digital marketing. It is a great way to connect to prospective clients and stay in touch with existing customers. Take your emails up a notch by including videos in them.
Goodman Lantern is a digital video marketing agency that can help you improve your email marketing service. Let us help you raise open rates, click-through rates, and other metrics with engaging videos.
Animated Gif Design Services
Animated Gifs are a highly shareable form of media. This makes them ideal for social media and email marketing, but they can also be used in websites and other online content when designed well.
Gifs can spruce up your product pages, draw attention to CTAs, and show quick demonstrations. Our video marketing services tailor-make attractive, well-designed animated Gifs fit for various uses for your marketing and promotional content.
Logo Animation Services
A brand logo represents the company’s identity and image. Logos animations can take a static representation of the brand and turn it into a new and fresh look. This makes your company more recognisable and dynamic.
Our video marketing services can help you stay ahead of this trend and stand out from your competitors. With original, powerful animations that reflect your brand’s story and personality, we help you make a lasting impression on your target audience.
Why You Should Choose Us?
Goodman Lantern is a full-service digital content and video marketing agency. We combine our technical expertise for creating incredible videos with our substantial experience in content marketing.
Goodman Lantern provides a structured way to generate and publish videos. We also ensure that each video we create fits into your overarching digital marketing strategy.
The team behind our professional video marketing services is made up of video editors, content writers, SEO strategists, and industry experts. We not only create shareable videos but also optimise them for search engines to help them reach their full potential.
Goodman Lantern does not simply give you a video. We help you increase click-through rates (CTRs) and conversion rates, improve backlinks, and reduce bounce rates.
We deliver a complete package of well-researched, carefully curated video content that is aligned with your business goals. Our videos are tailored to resonate with your target audience and distributed on their preferred content platforms to ensure success.
Industries We Serve
The SaaS industry is user-oriented. SaaS businesses create subscription-based technology that meets the needs and goals of their customers. High-quality videos can help improve your customer’s experience by filling in the gaps in their content consumption.
SaaS businesses can use instructional videos to create tutorials, training videos, and screencasts to show customers how to make the best of their service.
Our SaaS Video Marketing services can help you create compelling videos. This can go a long way in increasing customer lifecycle and customer retention.
Telecom is all about finding new and better ways of communicating information. Video marketing is the perfect medium for Telecom businesses to explore. If this is your first time using videos for marketing, let the professionals help you out.
As a video content marketing agency, Goodman Lantern can help you create consistent and captivating video content that best fits your product and services. We allow you to roll out a video marketing campaign that is robust and structured, thus priming you for success.
Augmented Reality and Virtual Reality
AR/VR create immersive experiences in 3D. This can be hard to translate through just words. Videos can explain the key features of your product and show it to viewers. Video content demonstrates what to expect from your product and builds trust in its efficacy.
Our AR/VR video marketing services can quickly and effectively capture attention while highlighting your brand and products. We tell stories in a short amount of time and leave a lasting impression. We allow you to explain why your product is unique in the market and how it can solve your customers’ problems.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“The communication is excellent and you receive responses within 24 hours.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
Marketing Marketing, AutoStore
Professional Video Editing Services FAQs
How do you measure the success of your Video Marketing Services?
There are several key performance indicators (KPIs) for video content.
Impressions show how many people came across the video. Views and click-through rates show how many people watched the video. View-through rates and watch times gauge how many impressions led to completed views.
Other necessary KPIs include brand lift, social media shares, and overall return on investment. As a full-service digital video marketing agency, we analyse marketing metrics to track how the audience reacts to your content. This helps us get better with each video we make for you.
Do videos change depending on the content platform?
Yes, they do! We craft videos that best fit the tone and style of that platform and its users. For instance, social media platforms such as Instagram, Twitter, and Tik Tok favour short, catchy videos. Users on these platforms are looking for quick information and trending topics. In comparison, LinkedIn videos are formal and professional and tend to be longer.
Videos on your own website give a lot more room for creativity. It is your own space, and you can let your brand’s personality shine through.
You can have professional videos about team values and company mission, but you can also include fun behind-the-scenes videos showing your company culture.
How is Video marketing content helpful to my business?
Video content can enhance your marketing strategy in many ways. It is a popular form of content, and it certainly helps your business stay competitive.
Videos can provide informational value to your customers in a way they like to receive information. You can study buyer personas and craft videos that are designed to entice each of your customer demographics.
Videos also offer better engagement than text or images. This encourages viewers to stay on your website longer, improving your brand visibility and organic website traffic.
I already have a digital content strategy; how do I include videos?
Since videos are such a versatile tool, there are many ways of including them into your existing content strategy.
If you keep up a regular blog, you can embed videos into your next blog post to change it up. Similarly, you can add videos to your emailers, newsletters, landing pages, and online brochures.
Incorporating videos increases customer engagement and improves your website’s on-page and off-page SEO. Videos certainly deserve a place in your omnichannel marketing strategy. If you aren’t sure how to do that, we are here to help.
Why should I hire an external agency for video production services?
Video making has become much easier over the years. There are numerous tools available to businesses. However, this means these resources are accessible to everyone in your industry.
To stand out from the crowd, you need high-quality video content. A professional video content marketing service can help you here.
We can produce high-quality videos with greater efficiency and speed at competitive rates with a large team. This frees up your time to focus on your other priorities and business goals.
Get in Touch
Want to learn more about how video content marketing services can be tailored to your business goals? Book a call with us today and find out how our Video Editing Services can help you grow your business.
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