Originally published November 7, 2022 , updated on January 17, 2023

Writing is a crucial part of the legal profession. From briefs to contracts to emails, lawyers need authoritative and persuasive text. The words they use and the sentences they construct can mean the difference between winning and losing a case. While clear writing explains and engages, poor writing confuses and complicates. To ensure effective writing, law firms can hire experts. 

Why does legal writing matter? What do law firm content writers do? What are three things firms must consider before hiring legal content writing services? Let’s unpack it all!

Why Do You Need Good Legal Content Writing Services?

Professional legal content writing can make or break a case. Legal documents include key information to educate and persuade judges, lawyers, and clients. Poorly written copy that is jargon-heavy increases the chances of misunderstanding. If a document has convoluted language, the reader may not fully understand its meaning – rendering the document useless. 

Thus, law firms need good legal writing to inform the reader about complex matters and do so in an engaging manner. They also need to put forth an impactful argument and influence the reader in their favour. This takes skill and experience, which is why lawyers hire legal content writers. These are writers specifically trained to produce effective and structured texts. 

What Do Law Firm Content Writers Do?

Law firm content writers craft a variety of documents such as contracts, affidavits, deeds, and forms. They provide marketing materials for this industry through blogs, newsletters, and emailers. Technical deliverables such as case studies, whitepapers, and eBooks also fall under their forte. 

Legal content writing services can serve as a bridge between the lawyer and the client. They understand matters of the law and translate that into communicative language for the layperson. Writers carry out in-depth research and analysis to craft detailed documents. They use straightforward, jargon-free language to engage the reader. From correct grammar to clarity of thought, law firm content writers make competent and convincing content. 

Key Things to Consider Before Hiring Legal Content Writing Services

1. Do They Have Experience in the Industry?

Legal communication needs to be concise, organised, and legitimate. It needs to walk the line between being too vague and too verbose. Crafting influential documents requires a keen grasp of the law and legalese. So, it is important to hire legal content writing services with industry experience. 

Law firm content writers with substantial expertise know how to write documents with compelling arguments. They are also adept at backing up their arguments with sound evidence. They can apply real-world facts and law principles in their writing. Moreover, they can offer complex information in interesting ways. They tend to do so by using lucid communication, appropriate word usage, and storytelling techniques.

Many law documents follow a certain template or guide. So, it takes expertise to write original and thoughtful text that is tailored to specific needs. Firms can ask to see previous projects of potential candidates or agencies to better understand the breadth of their work. Having a portfolio with a diverse range of projects with original documents is a good sign. 

2. What is the Breadth of Services They Offer?

Lawyers understand that, to be successful, they need to build trust with their clients. They need to show the breadth and calibre of their services and work on deepening interpersonal connections. They can improve their customer relationships through several means. Using different formats of high-quality copy is one such effective strategy.   

Hire legal content writing services that can produce a wide range of legal content. Besides well-researched policy papers, law firms also need blog posts, attorney bios, social media posts etc. For a lawyer, magnetic website copy can leave a memorable impact on prospective clients. An informative blog post can provide valuable information and increase organic website traffic. Even a catchy social media post can improve customer engagement and showcase your brand identity. Working with a full-service marketing agency allows firms to reach customers through different channels. This helps customers understand their brand better and deepen their relationship with the organisation.  

Having the same law firm content writers working on your marketing campaign also ensures consistency. They can write materials in a style and tone that feels authentic to your company while resonating with the audience. This also helps create and reinforce a memorable brand identity. 

3. Can They Fit Your Unique Needs?

When it comes to law communication, a one-size fits all solution isn’t the way to go. A firm needs to work with legal content writing services that can meet its unique needs. The writers they hire will depend on the business goals they wish to achieve. For instance, a company might need help generating affidavits and also want to increase organic website traffic. They would need an agency that offers SEO services as well as legal content writing services. This way, law firm content writers can research keywords and incorporate that into the text they write to improve search engine performance.

A company might also want to expand to new markets or get the word out to more customers. In such cases, they need to hire an agency that offers content distribution and promotion services as well. Thinking about your business objectives will help you find an agency that can optimise your marketing efforts. This can help you move the business in the direction you want it to go. 

Final Thoughts on Legal Content Writing Services

Generating high-quality legal documents is a substantial commitment. A professional team of legal content writers can produce large volumes of deliverables without compromising on quality. Thus, hiring a professional content marketing agency saves valuable time and resources for your team. This can be redirected to focusing on cases, clients, and other priorities. Working with agencies with a demonstrated legal writing history and offering a range of services that meet your business needs can take your business to the next level.

Looking for expert law firm content writers? Goodman Lantern’s legal content writing services has a whole team of them! Book a discovery call, and we can help you figure out your next steps. 

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