Originally published August 17, 2022 , updated on January 16, 2023

Legal research and writing are integral to the legal sector. Whether trying cases in court or staying up to date on the latest developments, lawyers undertake a fair amount of research and writing. Content writing also plays an important role in increasing brand awareness and online visibility of law firms. This can be a lot to take on for firms, and they often outsource these services to professional legal content writers. Outsourcing helps firms focus on their core competencies while getting the high-quality copy they need to succeed.

In this blog, we will cover legal research and writing and its salient features. We will also explore how legal content writing services can help your firm. 

What Is Legal Research and Writing?

Research and content in the legal sector are complementary services. They help form the backbone of any court case or legal proceeding. Legal research involves identifying and gathering pertinent information for briefs, documents, and contracts. Researchers study and extract facts from various sources relevant to the case and compile them into a succinct document. 

Legal writing is a form of technical writing. It uses research and prior expertise to draft accurate and assertive documents. This can look like a website landing page about your services or a white paper on a prior case. 

What Are the Basic Features of Legal Writing?

1. Writer’s and Readers’ Perspectives 

A legal document must communicate the findings and perspective of the writer in a clear and concise manner. It should use data and research to persuade the reader while keeping in mind the reader’s understanding. It also must use correct research and facts with the appropriate citations for accuracy. 

Legal content writers must also be able to translate complex concepts into understandable copy. They should communicate information in a way that is easy for laypeople to understand so that the interpretation of the document is clear. 

2. Correct Grammar and Punctuation 

Any document that is submitted to a court of law carries a lot of importance. Thus, they need to have correct word usage and appropriate grammar. Even small typos or errant punctuation can change the message significantly. This can lead to confusion and reduce the effectiveness of the written document. 

3. Simple but Effective Style 

While legal content deals with complicated matters, the copy itself does not need to be complex. Legal content writers must use minimal but effective methods to convey their message in a direct manner. The writing should be elegant without being flowery and evocative without being cluttered.  

It takes substantial experience and expertise to reach this fine balance in legal writing. Mastering it requires ample research, patience, and clarity of thought. This is why many law firms hire legal content writing services to ensure their copy is top-notch. 

How Can Legal Content Writing Services Help Your Business?

1. Save Time and Effort

Producing consistent content is time-consuming and difficult. It also reduces the time you have to work on your case and attend to clients. So, instead of spending time drafting copy for your website, you can hire professional legal content writers who are trained to research, analyse, and write about legal affairs. You can use the extra time to take on more clients and grow your business. 

Using legal content writing services can save you and your team a lot of time and energy. When you hire legal content writers, they have the necessary time and resources to devote to your project. Thus, you can be confident that your tasks will be completed by the deadline. As experienced and skilled professionals, they also have the time to fact-check and edit your copy. 

2. Help You Put Your Best Case Forward

Be it a formal document or a company blog; content is a primary medium of communication for lawyers. To ensure that you do justice to your case, you need the highest quality. Legal content writers are experts in their field and know how to produce well-written, informative copy. They are familiar with the latest regulations and will make sure that your copy meets all the necessary requirements. 

Moreover, your clients might not be able to understand topics as someone in your field would. You need someone to bridge the gap between your services and their understanding. This is where legal content writers come in, with their expertise and marketing knowledge. They also understand the perspective of someone who isn’t in the industry and can write copy that is accessible to them. They can help position you as a credible source of information in the community and build trust with your client base. 

3. Provide a Wide Range of Content Services

Legal content writing services can help you market your law firm more effectively. They can create compelling copy that will help you attract and retain clients. Legal website writing services also improve your website’s organic traffic through SEO tactics. This helps potential clients find your site more easily when they’re searching for information on the web.

Legal blog writing services enable you to publish a regular stream of content that covers versatile topics. They can also generate engaging emails and newsletters to help you stay connected to your clients. This helps you monitor and track the progress of your strategy and try to improve on it to get you closer to your goals. 

Goodman Lantern offers a wide range of legal content writing services. Our team can help you find the information you need and create compelling copy for your website, blog, or other marketing materials.  

Book a discovery call today, and we can help you figure out your next steps!

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